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All Journal Jurnal Manajemen Universitas Bung Hatta Nusantara Hasana Journal
Selvi Yona Tamara
Universitas Fort De Kock
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing

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Journal : Jurnal Manajemen Universitas Bung Hatta

 1 
PENGARUH KEPERCAYAAN MEREK, EKUITAS MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA PASTA GIGI MEREK PEPSODENT DI KOTA PADANG Selvi Yona Tamara; Tri Andi Eka Putra
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i1.18326

Abstract

To compete with Pepsodent, several toothpaste manufacturers have adopted different strategies. One way is to use attractive packaging, low price, and quality. This study aims to investigate brand trust, brand equity, and price on consumer loyalty. The sampling technique used in this study was purposive sampling where the number of samples used was 138 people. Research respondents prove that brand trust has a positive and significant effect on loyalty. Brand equity has a positive and significant effect on loyalty. Price has a positive and significant effect on loyalty.
The Influence of Perceived Organizational Support and Rewards on Employee Satisfaction With Employee Performance as a Mediation Variable at Bhayangkara Hospital Selvi Yona Tamara
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i1.22069

Abstract

Studies on Organizational Support particularly in the sectors of Padang Police Hospitals has gained attention for both academics and practitioners. This study aimed to investigate the impact of employee performance as mediation in support of the organization and respect for employee satisfaction. The sampling technique used in this research is purposive sampling where the number of samples used sebanayk 80 people. Responden.hasil studies have shown that the perceived organizational support has a positive effect on employee satisfaction, rewards positive effect on satisfaction, performance negatively affect satisfaction and performance mediates between perceived organizational support negative effect on employee satisfaction. Specific Ssecara results of this study reveal the performance of mediating between perceived organizational support negative effect on employee satisfaction
Co-Authors Fhajri Arye Gemilang Tri Andi Eka Putra