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All Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Education and Social Studies
Andrian Wijaya
Universitas Bandar Lampung
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Journal : Aptekmas : Jurnal Pengabdian Kepada Masyarakat

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KEGIATAN SOSIALISASI PENGENALAN MARKETING SECARA DIGITAL BERSAMA TOKO KERUPUK DAN KEMPLANG 770 Wijaya, Andrian; Hartanti, Ery; Feriyanto; Wijaya, Laurentius Ricardo; Vincent
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): APTEKMAS Volume 7 Nomor 2 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v7i2.8761

Abstract

This community service activity aimed to introduce digital marketing to the employees of Toko Kerupuk dan Kemplang 770. The approach involved delivering educational materials on digital marketing and training on creating poster designs for marketing purposes. Conducted on April 21, 2024, the activity successfully helped employees understand and apply the concepts of digital marketing. The main advantage was the enhancement of employees' knowledge and skills in digital marketing, although the attendance was not optimal, affecting the overall effectiveness of the training. This initiative is expected to assist the store in attracting more customers through improved marketing strategies.
Co-Authors Feriyanto Hartanti, Ery Solihin, Mohammad Vincent Wijaya, Laurentius Ricardo