Article Per Year (5 Year)
p-Index From 2020 - 2025
5.662
P-Index
This Author published in this journals
All Journal FORUM Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Keuangan dan Perbankan Jurnal Administrasi Negara Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Istiqro' Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ilmiah Akuntansi dan Finansial Indonesia Jurnal Mantik Gema Wiralodra Journal of Economics and Business UBS Malang Respiratory Journal Jurnal Ekonomi Jurnal Impresi Indonesia Dharma: Jurnal Pengabdian Masyarakat International Journal of Economics, Management and Accounting
Andi Wijayanto
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 63 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics, Management and Accounting

 1 
The Implementation of Stimulus Organism Response on Repeat Purchase Intention for fashion products on Tokopedia (Study of Generation Z in Semarang City) Febrianto Marbun, Diki; Ngatno, Ngatno; Wijayanto, Andi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 2 (2024): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i2.179

Abstract

This study was conducted to examine the effect of social media interactivity on perceived utilitarian value, the influence of social media interactivity on perceived hedonic value, the influence of social media interactivity on repeat purchase intention, the influence of perceived utilitarian value on repeat purchase intention, the influence perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value mediates the reliationship between social media interactivity and repeat purchase intention, the role of perceived hedonic value mediates the reliationship between social media interactivity and repeat purchase intention. This research was carried out in the Semarang City area. The sample in this study amounted to 100 generation z who shop for fashion products on Tokopedia. The analytical method used in this research is SEM with Smart PLS 3. The results of this study indicate that social media interactivity was able to create perceived utilitarian value and perceived hedonic value. It was found that there was a significant influence of social media interactivity on repeat purchase intention, an insignificant influence of perceived utilitarian value on repeat purchase intention, a significant influence of perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value which was unable to mediate the relationship between social media interactivity and repeat purchase intention, and found the role of perceived hedonic value which can mediate the relationship between social media interactivity and repeat purchase intention.
Co-Authors Abimantrana, Muhammad Aditya Tjahya Prayudanto Agus Hermani Apriatni Endang Prihartini Apriatni Endang Prihatini Ardiningrum, Dewani Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Arifianto, Ihwan ARIFIN, RAMA NURUL Astri Ayu Lutfiana Bal’afif, Farhad Basti, Kirania Putri Bulan Prabawani Catarina Cori Pradnya Paramitha Destrianita, Mayra Regita Diah Ayu Kristiani Dyah Lituhayu Elfrida Ratnawati Faber Tri Perwira Fatmahwati, Amelina Fauzia, Sabila Hayyu Febrianto Marbun, Diki Firdauzi, Amalia Fitri Maulana Fitriya Ayu Amastasiya Gultom, Sofia Grace Caroline Gustian, Vanya Fahira Hari Susanta Hari Susanta Nugraha Ilham Alamsyah Imbaruddin, Amirul Kamila, Devi Shifa Kartika Nurhayati Khoirunnisa', Arifatu Afifah Kusumarita, Anna Lia Afiani Marbun, Diki Febrianto Muhammad Ajib Irwansyah Nafis, Nuzulul Nani Triana Nawazirul Lubis Ngatno Ngatno Nikmatulloh, Arnanda Awal Nila Firdausi Nuzula Nunuk Sri Muktiati Nur Hidayatul Inayah Nurifa, Virda Apriliasya Nurullaili Nurullaili Olvie Okta Prasetyo Oria, Ehsanullah oria, Hafizullah Pangestu, Satrio Putro Pinem, Robetmi Jumpakita Pradita, Patricia Dinda Pratiwi, Bernadheta Murni Kusuma Prawira, Insanul Kahfi Putri, Maharani Dewi Reinhard Reinhard Reni Shinta Dewi Retno Sunu Astuti Riki Kurniawan Robetmi Jumpakita Pinem Sanjaya, Deo Sanjaya, Natta Saputra, Muhammad Yoga Sari Listyorini Saryadi Saryadi Soewarso Soewarso Sri Budhi Rianawati, Sri Budhi Sri Swasta Sutarno Sutarno Swasta, Sri Syafitrah, Firza Tampubolon, Ekho Panorangi Umar, M. Difa'ul Haq Wibowo, Riski Setiadi Widayanto Widayanto Wihalauw, Regina Octaviani