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Journal : Journal of Accounting and Business

 1 
Sistem Pendukung Keputusan Penerimaan Karyawan dengan Metode Simple Additive Weighting Berbasis Website Nabilla Aulia Nisa; Winarto
Journal Of Accounting and Business Volume 1 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i2.75

Abstract

Within the scope of an organization, human resources are needed. Human resources are used as organizational assets to improve the performance of their organizations, one of which is maintaining their company assets to continue to reform, namely by finding or recruiting new employees according to the needs of the company. Along with the times and industry competition, companies are expected to use technology to significantly increase efficiency and effectiveness so as to compete with other companies. One of the uses of technology to help the company's activities to be efficient and effective is the process of recruiting new employees by using online website-based technology information systems. The use of website-based information technology information systems is modeled in the model of multiple attribute decision making (MADM) which is to look for a number of alternatives to certain criteria and choose based on the best rankings. In MADM modeling there are several methods that are used as calculations, namely, Simple Additive Weighting Method (SAW), Weighted Product (WP), ELECTRE, Technique for Order Preference by Similarity to Ideal Solution (TOPSIS), and Analytic Hierarchy Process (AHP). The decision support system in this study uses the Simple Additive Weighting Method (SAW)method. In this case, prospective new employees will be compared to each other in each assessment of criteria and sub-criteria and weight values that have been determined by the company. The results of this system that has been designed result in a decision support system to determine who the prospective employees who qualify in the administrative stage
Pengaruh Persepsi Kemudahan dan Persepsi Kegunaan Terhadap Keputusan Menggunakan Ovo Payment di Tunjungan Plaza Surabaya Prety Indah Sari; Winarto
Journal Of Accounting and Business Volume 1 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i1.80

Abstract

The purpose of this study was to analyze the effect of perceived convenience and perceived usefulness on the decision to use OVO Payment at Tunjungan Plaza Surabaya. The research population is Matahari Store consumers in Tunjungan Plaza Surabaya who transact using OVO payments. The sample consists of 100 OVO payment users at Matahari Store Tunjungan Plaza Surabaya. Data analysis was performed by multiple linear regression analysis. The results showed that perceived convenience has a significant influence on the decision to use OVO payment at Tunjungan Plaza Surabaya, perceived usefulness has a significant influence on the decision to use OVO payment at Tunjungan Plaza Surabaya, perceived convenience and perceived usefulness have a significant influence on the decision to use OVO payment at Tujungan Plaza Surabaya. Other results show that the perception variable is the dominant variable that influences the decision to use OVO payment.
Analisis Perilaku Konsumen Produk Fashion Local Brand Erigo dalam Memutuskan Pembelian Online melalui E-commerce Shopee Fahmi, Muhammad Ruslan Zamzami; Winarto; Herman
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.89

Abstract

In this online and digital world, shopping can also be done online, such as at Shopee. As we already know, along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. The business sector currently experiencing intense competition is the fashion business sector, one of which is the local brand Erigo. This research uses descriptive research with qualitative methods using a case study approach that explains phenomena through data collection without prioritizing population size or sampling. to get depth data. The research subjects consisted of five Adm study program students. Business Faculty of Social and Political Sciences, Hang Tuah University, Surabaya. Consumer behavior refers to the purchase decision process which consists of five stages, namely problem recognition, information search, alternative evaluation, purchase decision, and post- purchase behavior. Therefore, the decision making made by some students looks different. Even so, all their needs and desires to get Erigo brand products are still fulfilled by choosing shopee to make purchase transactions  because transactions are more  convenient, complete information,  easier searching, more affordable prices, more flexible time and good consumer confidence. Meanwhile, the consumer's process of deciding to purchase Erigo products online is based on reviews, prices, ratings, as well as the existence of flash sales programs, extra free shipping and discounts. On the other hand, the trust of the informants remains loyal in buying Erigo products using Shopee involving friends and needs related to fashion.
Pengaruh E-Service Quality dan Customer Satisfaction Terhadap Customer Loyalty pada Konsumen Grab di Fisip Universitas Hang Tuah Surabaya Giovanni, Lawrenzia; Winarto
Journal Of Accounting and Business Volume 2 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i2.98

Abstract

Customer loyalty is an important aspect for service/product provider companies because it is one of their valuable asset. There are also several aspects related to customer loyalty such as e-service quality and customer satisfaction. This study aims to examine the effect of e-service quality and customer satisfaction on customer loyalty among Grab consumers at FISIP Hang Tuah University, Surabaya. This research was conducted on Grab consumers at the Faculty of Social and Political Sciences, Hang Tuah University, Surabaya. There are subjects taken using a purposive sampling technique totaling 65 people. The data analysis technique used is multiple linear regression. Based on the results of hypothesis testing found a significant value of 0.000, sig <0.05, otherwise the correlation coefficient value is 40.705, which means that the t count is greater at N = 65 and a significance level of 5%, namely 2.75 (40.705 > 2.75) The result shows that the e-service quality and customer satisfaction variables have a positive and significant effect on customer loyalty. This means that the higher the service quality, the higher the customer loyalty. E-service quality and customer satisfaction have an effect of 55% on customer loyalty, the remaining 45% is influenced by other factors.
Analisis Strategi Pemasaran dalam Meningkatkan Omzet Penjualan di Howie Coffee & Eatery Surabaya Olivia, Jessica; Moeheriono; Winarto
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.99

Abstract

Choosing the right marketing strategy can help every business actor not only to face any existing obstacles but also to develop a business so that it can develop for the logterm. Currently, the world of coffee shops is on the rise, many business actors are completing to establish a coffee shop business. In addition, with the growth of the world of coffee shop that are increasingly developing, people lifestyles have changed, which at first just enjoyed the available menu, but then urned into a new habit every day. This study uses a qualitative case study method. Data collection used in this study using interviews, documentation, and observation. Based on the results of the discussion above, it can be concluded that the results of the SWOT analysis of Howie Coffee & Eatery Surabaya are in quadrant I, which means that the situation is very profitable because it can use force to take advantage of existing opportunities. For the internal category with a strength score of 2.05 and a weakness score of 1.06. while for the external category with an opportunities score of 2.01 and a weakness score of 1.47 it produces coordinate points (1.12:0.94). So the strategy used is the SO (Strength-Opportunity) strategy and there are several alternative strategies than can later be useful for Howie Coffee & Eatery Surabaya, namely as follows: (1).Maintain product quality and improve service quality to increase customer loyalty, (2). Continue to innovate products according to trend developments. (3). Maintain good relations with suppliers in order to maintain price quality and product quality, (4). Utilizing technological developments for promotion and development facilities
Pengaruh Atribut Produk, Citra Merek, Harga Terhadap Keputusan Pembelian Sepeda Polygon Dalam Masa Pandemi Covid-19 Mila Dia Nor Asiya; Winarto; Febrina Hambalah
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.111

Abstract

Pandemic Covid-19 is an outbreak that creates new habits for people who start implementing health protocols starting from activities that also have a positive influence on the body. Cycling is one of the activities carried out by the community in their activities and spare time. Various bicycle brands are present in Indonesia, such as the Polygon Strattos S2, which is able to become a consumer choice in bicycle purchasing decisions. This study discusses the Influence of Product Attributes, Brand Image and Price on Polygon Bike Purchase Decisions during the Covid-19 Pandemic which focuses on the Strattos S2 type of bicycle which is a road bike. This research certainly has research respondents, namely the SCC (Strattos Cycling Club) bike community, totaling 45 respondents. The research technique used is non-probability sampling using questionnaires distributed to respondents. The data that has been obtained is processed using Staticial Product and Service Solution (SPSS) Software. After that, analysis was carried out using IBM SPSS Statistics 16. The results obtained showed that Product Attribute Variable (1) had a significant and positive effect on the Purchase Decision variable, Brand Image Variable (2) obtained significant and positive results on the Purchase Decision variable, Price Variable ( 3) shows that there is a significant and positive effect on the Purchase Decision variable.
Analisis Kinerja Keuangan pada Sub Sektor Farmasi yang Terdaftar di Bursa Efek Indonesia Menggunakan Metode Economic Value Added dan Market Value Added Putri, Avirdha; Chazan Azari; Winarto
Journal Of Accounting and Business Volume 2 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i2.122

Abstract

The pharmaceutical industry experienced growth from 2019 to 2021, driven by increased demand for medicines. However, in 2022, the growth of the pharmaceutical industry slowed down due to the impact of the Covid-19 pandemic in Indonesia. This research aims to describe the financial performance conditions of pharmaceutical sub-sector companies, measured using the Economic Value Added (EVA) and Market Value Added (MVA) methods. The research method used is a quantitative method with a descriptive approach. The type of data used is secondary data obtained from the website www.idx.co.id. The sample selection was carried out using purposive sampling technique, resulting in a total of 10 pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange (BEI) during the period from 2019 to 2022. The results of the financial performance analysis of companies using the EVA method indicate that pharmaceutical sub-sector companies have a good performance as they were able to generate a positive Economic Value Added (EVA > 0), signifying that the companies generated profits greater than the cost of capital, thus indicating good financial performance. Meanwhile, the financial performance analysis using the MVA method shows that pharmaceutical sub-sector companies were able to produce a positive Market Value Added (MVA > 0), indicating that the performance of the pharmaceutical sub-sector is in a good condition as the market value of the companies experienced an increase that exceeds the total capital invested by shareholders.
Analisis Model Altman Z”-Score Sebagai Prediksi Kebangkrutan Rivka Izzati Nisa; Chasan Azari; Winarto
Journal Of Accounting and Business Volume 3 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i1.136

Abstract

The retail business is a great opportunity for Indonesia because some people earn income from selling retail goods, but in recent years retail companies in Indonesia have experienced a slowdown, impacting many large and well-known retail outlets in Indonesia that have begun to stop their business for various reasons. Increasingly sophisticated technological developments such as the emergence of e-commerce that is more attractive to buyers because of the ease of transacting at a much more affordable price is one of the reasons. This study aims to analyze the prediction of potential bankruptcy in retail subsector companies on the Indonesia Stock Exchange for the 2018-2021 period by applying the Altman Z"-Score model. Sampling using purposive sampling techniques with samples of five retail companies listed on the IDX for the 2018-2021 period with a total of The sample is 5 companies, namely GLOB, HERO, MKN, MPPA and TRIO. This research uses a type of descriptive research using quantitative methods. Based on the results of research the Altman Z "-Score method categorizes companies in three categories, namely not bankrupt (safe zone) with a cut off value of Z" > 2.60; prone (gray zone) with a cut off value of 1.10 < Z'' < 2.60 and bankrupt (distress zone) with a cut off value of Z" < 1.10, which means that the company in the HERO category is in the gray zone or it could be said that the company is in a vulnerable condition. This is indicated by a Z"-Score value of 1.10 < Z "< 2.60. MKNT is in the distress zone position, the company shows a decreasing and negative Z"-Score value, namely Z"-Score < 1.10, which means the company is in a state of bankruptcy, the Z" value. -The score is decreasing and negative, namely the Z"-Score value < 1.10 which means the company is in a state of bankruptcy. Based on these results, the Z"-Score value is < 1.10 which means the company is in a bankrupt position. So suggestions for a) company managers who have a Z"-Score < 1.10 are expected to optimize the e-commerce platform as an alternative to cut working capital costs, land rental costs and cut other escalating costs and for investors it can be a consideration in taking investment decisions to minimize losses by utilizing Altman Z"-Score analysis.
Pengaruh Kemudahan Penggunaan, Persepsi Manfaat, dan Promosi Penjualan Terhadap Keputusan Pembelian Tiket Bioskop Pada Aplikasi TIX.ID Winda Sefhiani; Winarto
Journal Of Accounting and Business Volume 3 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i1.182

Abstract

This study aims to determine the effect of ease of use, perceived usefulness and sales promotion on cinema ticket purchase decisions on TIX.ID application. The approach used in this study is an associative approach. The population in this study were users of cinema ticket applications Online TIX.ID at Cinema XX1 Transmart Rungkut Surabaya City. The number of samples in this study was 100 respondents. The sampling technique is carried out using the non-probability method and the number of samples is calculated using the Slovin formula. The data analysis technique used in this study is multiple linear regression analysis using SPSS software version 25.0. The results of this study show that the Ease of Use Variable (X1) partially has a positive and significant effect on the purchase decision (Y) of cinema tickets on the TIX.ID application. the variable of perceived usefulness (X2) partially has a positive and significant effect on the purchase decision (Y) of cinema tickets on the TIX.ID application. The sales promotion variable (X3) partially has a positive and significant effect on the purchase decision (Y) of cinema tickets on the TIX.ID application.  The variables ease of use (X1), perceived usefulness (X2) and sales promotion (X3) together (simultaneously) have a significant effect on purchasing decisions (Y) cinema tickets on TIX.ID application.
Co-Authors Achmad Ma’arif Saefuddin Agus Suratno Agus Widyianto Amaliah, Khusnatul Andhika Guna Dharma Ardiansyah, Aqib Arnila Novitasari Saubig Arum Ningtyas, Rizki Arumi Sintiara Asri Widowati Ayu Retnoningsih, Diyah Azizah Basabih, Masyitoh Bella Fangbethia Budi Luwar Sanyoto Chandra Utami Wirawati Chasan Azari Chazan Azari Dwi Eva Nirmagustina Dyah Khairunnisa, Ananda Ebib Eddy Bagus Wasito Edi Irwanto Ekosari Roektiningroem Endang Sulistyani Fahmi, Muhammad Ruslan Zamzami Faris Arromal, Muhammad Febrina Hambalah Febrina Indrasari Firdian, Muhammad Syukron Fitra Fitriani Giovanni, Lawrenzia Herman HERMAWAN Hesty Kristyaningrum, Dwi I'tishom, Reny Iga Kalaringga Jambose Indriani Tiara Hastari Isnaini Nurkhayati Jati Nugroho Jumi Khoerunnisa, Tiara Kurnia Liza Rusdiyana Maharani Mahirul Mursid Marhaeni, Sri Maulana Sidiq, Arya Mila Dia Nor Asiya Mochamad Akbar Bangkit Moeheriono Muhammad Arifianto Nasution Munthe, Pupu Sulayas Br Nabilla Aulia Nisa Nadapdap, Kristanty M N Nainggolan, Rahel Junita Nanda Istiqomah Nurbani Kalsum Nurkhayati, Isnaini Nurul Fatma Hardianti Nurwasis Nurwasis Nyilo Purnami Olivia, Jessica Orlanda Arya Hidayat Panggabean, Toman Paryanto Prety Indah Sari Puji Rahayu, Dita Puji Putri Rainy Putri, Avirdha Putut Haribowo, Putut R, Lutfi Irawan Rafa Chalesto, Arthur Rahmalia Syahputri REZA, REZA DWI ARIYANI Ridho Akbar Riska Fita Lestari Rivka Izzati Nisa Rohani Rojak, Thasya Sabilla Putri RR Laksistya Rania Nur Prita Maira S.Pd. M Kes I Ketut Sudiana . Safii Salma Nabilah Sandy, Desi Sator Sapan Bungin Saur Melianna Seia Mahanani Sigit Rimbatmojo, Sigit Siregar, Dorkas Rama Widya Sriwidati Afrilia Krisnadi Subiyanto, Hari Suhariyanto Sulistiyani, Endang Suranta, Roy Michael Surfiana Surfiana Tanijaya, Jonie Tanto Pratondo Utomo Taufik Thiyas Tono Taufiq Tiur Rajagukguk, Tiur Tri Dharma Sipayung, Tri Dharma Trisnawati, Eka Trisnawati, Sherli Winda Sefhiani Zuhria, Ismi