Article Per Year (5 Year)
p-Index From 2020 - 2025
1.776
P-Index
This Author published in this journals
All Journal Proyeksi: Jurnal Psikologi Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Gadjah Mada Journal of Psychology Analitika : Jurnal Magister Psikologi UMA JURNAL DIVERSITA International Journal of Supply Chain Management Psikologia: Jurnal Pemikiran dan Penelitian Psikologi Psychology journal of mental health Jurnal Psikologi Universitas Gadjah Mada Jurnal Nusantara Berbakti Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jendela Akademika: Jurnal Pengabdian kepada Masyarakat
Eka Danta Jaya Ginting
Universitas Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Veterinary Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Analitika : Jurnal Magister Psikologi UMA

 1 
Effect of Emotional Branding and Consumer Satisfaction towards Consumer loyalty on Tokopedia Consumer in Medan Silalahi, Armando Al Haqqi; Pohan, Vivi Gusrini Rahmadani; Ginting, Eka Danta Jaya
Analitika: Jurnal Magister Psikologi UMA Vol. 16 No. 2 (2024): ANALITIKA DECEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/analitika.v16i2.12976

Abstract

The Goal of this research is to find out the impact of Emotional Branding and Consumer Satisfaction towards Consumer Loyalty on Tokopedia Consumer in Medan City. This research uses quantitative method with multiple regression model. Based on the results of the analysis, it was found that Emotional Branding affects Consumer Loyalty (p<0.001; p<0.005) with a calculated t value greater than the t table value (4.178> 1.970). In addition, the analysis shows that consumer satisfaction also affects customer loyalty (p < 0.001; p < 0.005) with a calculated t value greater than the t table value (9.588> 1.970). Based on the results of this analysis, it can be concluded that Emotional branding has a positive and significant effect on Consumer Loyalty to Tokopedia Consumers in Medan City. The results also concluded that Consumer Satisfaction has a positive and significant effect on Consumer Loyalty. Therefore, Tokopedia need to improve their consumer satisfaction, and improving their marketing strategy using Emotional Branding so that they can grow more loyal consumer in City.
Co-Authors Abdhy Aulia Adnans Beby Haryanti Dicky Ardiansyah Aceh1 Gustiarti Leila Josetta Maria Remila Tuapattinaja Liana Anisa Leo Marha, Hazrati Monica Sarina Panggabean Nova Hardianti Saragih Novliadi, Ferry Nurul Wardani Lubis Rahma Fauzia Riki Priyandi Saputra, Yoza Okta Shanly Darma Sharah Tamiara Shoffa Malini Silalahi, Armando Al Haqqi Siregar, May Sarah Sito Meiyanto Sumber Alam Mulia Hasibuan Surya Siahaan Vina Maria Ompusunggu Vivi Gusrini Rahmadani Pohan Yanti Musyawarah Yuni Asmidar Zulkarnain Zulkarnain Zulkarnain