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Journal : Jurnal Pengbdian Teknik Mesin

Re-branding UMKM Kelurahan Kedundung Mojokerto Melalui Logo Baru yang Unik dan Menarik: Re-branding UMKM Kelurahan Kedundung Mojokerto Melalui Logo Baru yang Unik dan Menarik Ifwarisan Defri; Erwan Adi Saputro; Arif Al Furkhom; Bella Wanda Anastasia
Abdi-mesin: Jurnal Pengabdian Masyarakat Teknik Mesin Vol. 2 No. 1 (2022): Abdi-Mesin
Publisher : Program Studi Teknik Mesin Universitas Pembangunan Nasional "Veteran" Jawa Timur

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Abstract

The Covid-19 pandemic has brought many people who have businesses out of their businesses. Therefore, the community is required to be able to adapt to the conditions that occured, by making efforts to renew or rebrand their business to be better and be able to survive in the market. In addition, rebranding can generate brand awareness and product brand image. The general purpose of this rebranding program or logo creation is to make UMKM have their own characteristics and become a differentiator between fellow UMKM. As well as in terms of promotion, consumers can also easily recognize a product. The existence of a logo also makes a business product attractive to attract more customers. By using field survey methods and online surveys through WhatsApp media as well as discussions with UMKM owners, it was found that the existence of a new logo made consumers interested in buying and products that were rebranded became more easily known by consumers because of uniqueness and attractiveness of the logo. Keywords: logo, rebranding, UMKM
Peran Bidang Keilmuan Teknologi Pangan Dalam Upaya Bela Negara: The Role of the Scientific Field of Food Technology in Efforts to Defend the Country Ifwarisan Defri; Yunita Satya Pratiwi; Pardi Tola
Abdi-mesin: Jurnal Pengabdian Masyarakat Teknik Mesin Vol. 2 No. 1 (2022): Abdi-Mesin
Publisher : Program Studi Teknik Mesin Universitas Pembangunan Nasional "Veteran" Jawa Timur

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Abstract

Defend the country in the food sector can be implemented in several ways, for example consuming national food or contributing in research, education and service related to the development of national food products. Any kinds of vocations or activities that have an impact on the advancement of the national food is defend the country attitude. In this counseling, an online survey was conducted using the google form, the survey involved 123 respondents. Respondents filled out a questionnaire by providing answers or opinions on a number of questions related to the implementation of defend the country in the field of food technology. The survey results show that 87% of respondents rate that implementation of defend the country in the field of food technology is very importance, and 13% of respondents consider is important. 84% of respondents believe that globalization does not really affect on the fondness of national food products, while 16% of respondents believe that globalization is the main factor of the fondness of national food products declining. 89% of respondents agree and 11% strongly agree that fondnessing national food products is an implementation of defend the country. Meanwhile, regarding the use of national food products, 67% of respondents think that they have not fully consumed national food products, while 33% of respondents think that they have fully consumed national food products. From the survey conducted, it can be concluded that the respondents have an understanding that defend the country can also be realized in the food sector by prefering and consuming national food products. In addition, respondents assessed that globalization has no significant effect on the national food products preference.
Pemanfaatan Limbah Daun Kopi Sebagai Minuman Kesehatan Baiq Azka Lazuardina; Dhifa Farah; Willy Purba; Rusindiyanto; Ifwarisan Defri
Abdi-mesin: Jurnal Pengabdian Masyarakat Teknik Mesin Vol. 2 No. 1 (2022): Abdi-Mesin
Publisher : Program Studi Teknik Mesin Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kopi merupakan salah satu jenis tanaman yang banyak dibudidayakan dan memiliki nilai ekonomi yang tinggi. Desa Sumberrejo merupakan salah satu daera penghasil kopi di Kabupaten Pasuruan. Bijinya tidak hanya bisa diolah, daun kopi juga bisa diolah menjadi jenis minuman kesehatan yang disebut teh daun kopi. Teh daun kopi diolah dari bahan baku daun kopi yang tidak lagi digunakan yang selama ini terbuang atau yang menghambat pertumbuhan tanaman kopi. Banyaknya tanaman kopi akan menghasilkan banyak limbah yang bisa digunakan untuk membuat minuman kesehatan olahan. Teh daun kopi dapat digunakan sebagai salah satu pilihan minuman kesehatan. Teh daun kopi memiliki kandungan kafein yang lebih rendah daripada kopi dan kandungan antioksidan yang tinggi. Mengolah daun kopi menjadi teh daun kopi menggunakan teknik merokok untuk meningkatkan kualitas warna dan rasa dalam teh daun kopi.