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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Innovative: Journal Of Social Science Research Seniman: Jurnal Publikasi Desain Komunikasi Visual
Khafita Aini
Universitas Islam Negeri Sumatera Utara
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Jurnal Akuntansi, Manajemen dan Bisnis Digital

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The Effect of Information Technology in Eradicating Poverty (Case Study: Punk Community in Medan City) Eli Yanti Ritonga; Khafita Aini; Suci Nabila; Rayan Al Ghazali; Nurfadila Nurfadila; Arkanuddin PDG
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2588

Abstract

From year to year, the poverty rate in Indonesia is getting lower. However, reducing poverty is still far from the goals set by the government, such as the MDGs and the 2009–2014 RPJMN. The government needs a new approach to achieve its goal of alleviating poverty, not Information and communication technology is one method (ICT). ICT is considered to be able to evaluate poverty relief in many countries. The Technology Development Index can be used to track ICT growth. One of the main causes of the failure of poverty alleviation efforts in Indonesia is the lack of knowledge of the Indonesian people about technology management and their lack of access to information. Even in big cities, access to complete information and the latest technology is not evenly distributed, as evidenced by the buskers and beggars who still roam the roads (Rizky, et al., 2015: 133). The poverty rate in the city of Medan can increase because of the large punk community there. In theory, information and communication technology should be widely known in all fields (Argiati, 2010:60), but in practice, the urban poverty rate in Medan can increase due to the emergence of a large punk subculture with a poverty background. Therefore, it is interesting to conduct this research to find out how information and communication technology can reduce urban poverty, especially for the punk community in Medan. The lack of information and communication technology literacy also contributes to the creation of many marginalized groups. The purpose of this article is to: Describe the history of punk culture; and discuss how technology, knowledge, and communication can help the punk community fight urban poverty. This study uses a qualitative descriptive methodology. Medan City is the city where this research was conducted. In-depth interviews, documentation, and observation are the three methods used to obtain data.
Production and Marketing Process of Radio and Tv . Media Programs Winda Kustian; Khafita Aini; Maisarah Maisarah; Muridayani Muridayani; Syahrul Afriansyah
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2593

Abstract

It is clear in today's modern society that human beings rely heavily on information. Humans require information that is quick, accurate, and trustworthy. This, of course, has a lot to do interacting with the media, both print and electronic. Television and Radio are one of the media that present information quickly. Television and Radio are still considered to be public-favored information and communication media because they play a significant role in the delivery of balanced and acceptable information in society. People use Television and Radio as information media for education, entertainment, control and social glue. Therefore Television and Radio need proper Program Production and Marketing to promote its broadcasts. Marketing is not only needed by products whose benefits can be directly felt. More than that, marketing is also needed by invisible products whose benefits cannot be felt directly but can be felt later. Program Marketing through television media and consists of a wide range of activities such as advertising, online marketing, events, merchandising, podcasts and funding. To support marketing and production performance, this marketing activity aims to obtain funds or funding used during the pre-production, production and post-production periods. From the series of activities that have been carried out, it can be concluded that online marketing through Television and Radio media is considered very relevant for use today in marketing communications that are integrated with other promotional media.
Co-Authors Andini Nur Bahri Arkanuddin PDG Ayu Sawitri Chaerona Artha Lubis Eli Yanti Ritonga Fariz Rizwan Siregar Laksono Trisnantoro Muhammad Susanto Syahputra Manaor Limbong Muridayani Muridayani Nurfadila Nurfadila Ramadhani Nanda Amelia Rayan Al Ghazali Suci Nabila Syahrul Afriansyah Winda Kustian Winda Kustiawan