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All Journal Tekno - Pedagogi : Jurnal Teknologi Pendidikan Indonesian Journal of Forestry Research JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Manajemen Pelayanan Publik Majalah Ilmiah Bijak Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Devotion: Journal of Research and Community Service Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Manajemen Bisnis Transportasi dan Logistik Innovative: Journal Of Social Science Research JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Business, Management & Accounting Journal Indonesian Journal of Forestry Research Jurnal Pengabdian Masyarakat dan Penelitian Terapan Atestasi : Jurnal Ilmiah Akuntansi
Yuliantini Yuliantini
Institut Transportasi Dan Logistik Trisakti, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Majalah Ilmiah Bijak

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The Impact of Service Quality and Brand Image Through Passenger Satisfaction During New Normal Pandemic Covid -19 Yulianti Keke; Honny Fiva Akira; Abel Abel; Teddy Hardiand; Yuliantini Yuliantini; Abdul Ghafar; Ika Utami Yulihapsari
Majalah Ilmiah Bijak Vol 20, No 1: March 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i1.2703

Abstract

Service quality in a service company is very important and becomes a reference for good or bad companies in serving their customers so that they are able and create customer satisfaction for the company. And a good brand image will produce and the formation of a good reputation for the company within the eyes of consumers will bring client fulfillment. This ponders points to analyze the benefit quality and brand picture on client fulfillment. The data population used in this study were all passengers on the PT. PELNI ship. Where the technique of sampling using the Slovin method which consists of 98 respondents. The data is processed quantitatively by testing the instrument utilizing legitimacy and unwavering quality tests, whereas the information investigation strategy employments numerous direct relapse analysis, coefficient of assurance, t test and f test. The research data processing was carried out using SPSS version 25. The comes about of this think about showed that Benefit Quality and Brand Picture had a positive and significant impact on Passenger Satisfaction with a level of determination of 89.3%, of which 10.7% was influenced by other factors..
Co-Authors Abdul Ghafar Abel Abel Aditya Wardana, Aditya agung setiawan Agusinta, Lira Aisyah Rahmawati Aji, Adnan Bayu Andri Primadi Andri Primadi Andriyanto Andriyanto Anom Baskoro, Dian Antonio, Marites Del Prado Aswanti Setyawati Bagus Aprian Budi Karyono, Aris Cecep Pahrudin, Cecep Dwi Meisyifa Kaoy Dwisilo Sucipto, Yuwono Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Emi Roslinda Erlin, Banun Euis Saribanon, Euis Fachry Azhar Fernanda Audi Fakhri Ghafar, Abdul Herlina Herlina Honny Fiva Akira Huber Yaspin Tandi Ika Utami Yulihapsari Indra Setiawan Indra Setiawan Indrawan, Rully Juliater Simamarta Kadarisman, Muh Kausar, Alif Kurnia Sinta, Azmieti Laurentius Bagus Permana Liana, Esti Lumuan, Lumuan Lut Mafrudo M. Arief Ramdhany Marthaleina Ruminda Sitorus Mudjiardjo, Mudjiardjo Mudjiarjo Mudjiarjo Muh Kadarisman Muh. Kadarsiman, Muh. Muhammad Iqbal FIrdaus, Muhammad Muhammad Thamrin Muhammad Thamrin Musliha, Fadlia Nashrullah, Nashrullah Nasrullah Nasrullah Oce Prasetya, Oce Olfebri Olfebri, Olfebri Payaman Manik Prasadja Ricardianto, Prasadja Primadi Candra Susanto Rahmayanti, Destya Retno Mawarti, Retno Rohana Sitanggang RR. Ella Evrita Hestiandari Sarfilianty Anggiani, Sarfilianty Sarinah Sarinah Silalahi, Dapot Hamonangan Siti Maemunah Siti Maemunah Sri Rahardjo Suharto Abdul Majid Sulistyaningsih, Erny Teddy Hardiand Tohir, Muhammad Veronica Veronica Wolfhardus Octavianus Basi Wynd Rizaldy Yana Tatiana, Yana Yoanyta Octora, Theresye Yosi Pahala, Yosi Yulianti Keke Yusuf Yusuf