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All Journal Tekno - Pedagogi : Jurnal Teknologi Pendidikan Indonesian Journal of Forestry Research JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Manajemen Pelayanan Publik Majalah Ilmiah Bijak Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Devotion: Journal of Research and Community Service Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Manajemen Bisnis Transportasi dan Logistik Innovative: Journal Of Social Science Research JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Business, Management & Accounting Journal Indonesian Journal of Forestry Research Jurnal Pengabdian Masyarakat dan Penelitian Terapan Atestasi : Jurnal Ilmiah Akuntansi
Yuliantini Yuliantini
Institut Transportasi Dan Logistik Trisakti, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Atestasi : Jurnal Ilmiah Akuntansi

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Digital Marketing and the Presentation of Corporate Financial Statements: An Analysis of the Literature on Transformation and Impact Yuliantini, Yuliantini; Saribanon, Euis; Olfebri, Olfebri; Rahmawati, Aisyah; Yulihapsari, Ika Utami
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.912

Abstract

This study aims to analyze the integration of digital marketing with corporate financial reporting, focusing on its impact on transparency, accountability, and the challenges associated with its implementation. The research adopts a qualitative approach through an extensive literature review, systematically examining scholarly articles, industry reports, and case studies from reputable sources. The analysis uses thematic coding to identify trends, challenges, and the implications of integrating digital marketing data into financial reporting. The findings reveal that digital marketing significantly enhances financial transparency and accountability by providing real-time data and facilitating dynamic stakeholder engagement. Platforms such as social media and corporate websites are pivotal in disseminating financial information and receiving real-time feedback, improving financial reports' accuracy. However, integrating digital marketing data poses challenges, including data security, regulatory compliance, and the need for new skills among financial professionals. Companies that effectively harness AI and big data analytics in their financial reporting demonstrate improved forecasting and decision-making capabilities. This integration offers transformative opportunities for businesses to enhance their financial reporting's accuracy and timeliness. Nevertheless, addressing the challenges of data integration and security, as well as bridging the skills gap, is crucial for realizing the full potential of digital marketing in financial reporting.
Co-Authors Abdul Ghafar Abel Abel Aditya Wardana, Aditya agung setiawan Agusinta, Lira Aisyah Rahmawati Aji, Adnan Bayu Andri Primadi Andri Primadi Andriyanto Andriyanto Anom Baskoro, Dian Antonio, Marites Del Prado Aswanti Setyawati Bagus Aprian Budi Karyono, Aris Cecep Pahrudin, Cecep Dwi Meisyifa Kaoy Dwisilo Sucipto, Yuwono Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Emi Roslinda Erlin, Banun Euis Saribanon, Euis Fachry Azhar Fernanda Audi Fakhri Ghafar, Abdul Herlina Herlina Honny Fiva Akira Huber Yaspin Tandi Ika Utami Yulihapsari Indra Setiawan Indra Setiawan Indrawan, Rully Juliater Simamarta Kadarisman, Muh Kausar, Alif Kurnia Sinta, Azmieti Laurentius Bagus Permana Liana, Esti Lumuan, Lumuan Lut Mafrudo M. Arief Ramdhany Marthaleina Ruminda Sitorus Mudjiardjo, Mudjiardjo Mudjiarjo Mudjiarjo Muh Kadarisman Muh. Kadarsiman, Muh. Muhammad Iqbal FIrdaus, Muhammad Muhammad Thamrin Muhammad Thamrin Musliha, Fadlia Nashrullah, Nashrullah Nasrullah Nasrullah Oce Prasetya, Oce Olfebri Olfebri, Olfebri Payaman Manik Prasadja Ricardianto, Prasadja Primadi Candra Susanto Rahmayanti, Destya Retno Mawarti, Retno Rohana Sitanggang RR. Ella Evrita Hestiandari Sarfilianty Anggiani, Sarfilianty Sarinah Sarinah Silalahi, Dapot Hamonangan Siti Maemunah Siti Maemunah Sri Rahardjo Suharto Abdul Majid Sulistyaningsih, Erny Teddy Hardiand Tohir, Muhammad Veronica Veronica Wolfhardus Octavianus Basi Wynd Rizaldy Yana Tatiana, Yana Yoanyta Octora, Theresye Yosi Pahala, Yosi Yulianti Keke Yusuf Yusuf