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Nimmi Zulbainarni
Sekolah Bisnis, Institut Pertanian Bogor Jl. Raya Pajajaran, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128
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Journal : Asian Journal of Social and Humanities

 1 
Strategy Architecture of Business Development at Toyota Learning Center Galang Prakasa Yusuf Putra; Nimmi Zulbainarni; Asep Taryana
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.498

Abstract

Toyota Learning Center (TLC) has the potential to grow further due to market demand. However, in 2023, Toyota Learning Center experienced a significant decline in profitability and a low client retention rate. This reflects the challenges faced by the Toyota Learning Center in maintaining business growth and profitability amid the ever-changing market dynamics. This study aims to analyze the competency gap using the Importance-Performance Analysis matrix, analyze internal & external factor and design the strategic architecture for the business development of the Toyota Learning Center. Based on the gap analysis results, there are 9 parameters related to the curriculum, training facilities, instructors, and business expansion in quadrant I that need to be prioritized (high level of importance but require performance improvement).  From the results of internal and external analysis, simulation-based facilities and comprehensive development programs are resources that provide a sustainable competitive advantage. Partnerships with VR/AR technology suppliers are opportunities that need to be optimized, and content plagiarism by other companies is a threat that needs to be minimized. The Strategic Architecture is structured over the period from 2025 to 2030, grouped into three stages: strengthening competencies, business growth, and excelling performance, to achieve the vision and mission of the Toyota Learning Center as a provider of the best learning experience in the automotive and cross-industry sectors.
Co-Authors . Jihad Abdullah, Asaduddin Abgusta Fajri Wiranata Achmad Fahrudin Aditya Hikmat Nugraha Adler Haymans Manurung Adriani Sunuddin Agung Jat Wibowo Arsa Aida Vitalaya Hubeis Alvi Rahmah Amandra, Miko Novri Andi Alamsyah Andi Irman Patiroi Andina Oktariani Anggraeni, Aniesya Sefia Arief Daryanto Arif Satria ASEP SAEFUDDIN Asep Taryana Bayu Koen Anggoro Benny Osta Nababan Budi, Moch Wahyu Ksatria Budy Wiryawan Bustanul Arifin Daniel Johan Deby Indah Mayriska Deni A. Soeboer Dirgantara, Ahmad Fauzan Edoardo Stevie Wayangkau Ekananta, Arry Eko Sri Wiyono Epiet Dwi Anggoro Fadhila Hukmi Fathan Kamil Fredinan Yulianda Galang Prakasa Yusuf Putra Gena Bijaksana Gigih Budiarto Ginoga, Andina Nuraini Hairunisa Dzulhira Haj, Muhammad Hairul Hapsari, Umi Indah Harianto Harianto Harits Adli Tegar Nevada Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hendilen Hendilen Hendro Sasongko Hermanto Siregar Hermanto Siregar Ika Prafitriandini Indra Jaya Indrawan, Dikky Insaniah Rahimah Irman Hermadi Iwan Dirwana Kamilia, Ghina Kaspar Situmorang Khumaera, Nur Ifra Krisna Fery Rahmantya Leo Candra Kirana Lubis, Muchdy Lukman M. Baga M. Joko Affandi M. Syamsul Maarif M. Syamsul Ma’arif Ma'arif, Mohammad Syamsul Megawati Simanjuntak Miko Novri Amandra Moh Faqih Dwi Saptaji Muchamad Bachtiar Muhammad Gunawan Sani Saputro Muhammad Hairul Haj Muhammad Siddik Elfian Mulianto, Heri Musa Hubeis Mustaruddin Nisa Ayunda novindra . Novsa Fakhira Novsa Fakhira Nunung Nuryartono Nur Hasanah Nurul Syahara Pratita Budi Utami Putri Claristha Violetta Rahmadi Sunoko Rahmadi Sunoko Ratna Mutia Aprilia Rina Uswatun Hasanah Rizal Syarief Rizal Syarief Ronny I. Wahju Rosdyani Rachmi Rosmina Rose Sasarari Roy H. M. Sembel Saiful Umam Saiful Umam Sari, Fadhila Cynthia Satriadi, Dharma Siti Jahroh Sukarsih, Yayuk Sulaeman Martasuganda Syaiful Rachman Syamsul Bahri Agus, Syamsul Bahri Syamsul Ma'arif Tanti Novianti Tarlan Subarno Tri Wahyu Budiarti Tri Wiji Nurani Trias Andati Trias Andati Tridoyo Kusumastanto TSNB Hutabarat TSNB Hutabarat Widyastutik Yulian Anita Yusgiantoro, Purnomo Yusuf Iskandar