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Pudji Muljono

Departemen Komunikasi Dan Pengembangan Masyarakat, Institut Pertanian Bogor. Kampus Dramaga, Bogor 16002

Author-ID : 431413

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Utilization of Social Media for Learning and Development of Livestock Business Arlena, Wenny Maya; Muljono, Pudji; Sarwoprasodjo, Sarwititi; Herawati, Tin
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4939

One of the most significant innovations in the current digital era is the emergence of social media as a multifunctional platform that can be utilized for various needs, from communication between individuals to global collaboration, entertainment in multiple formats, digital content-based education, and business development and promotion in different sectors. Social media such as YouTube has proliferated into a platform that provides information that is easily accessible to multiple groups and has a significant positive impact. One of the impacts is the ease and speed of long-distance communication, which facilitates interaction between individuals or groups even though they are separated by space and time. This study aims to analyze the use of social media in learning and developing livestock businesses. The approach used in this study is descriptive qualitative, which adopts a constructivist paradigm and a case study approach. Two informants involved in this study were selected purposively because they have businesses in the livestock sector, especially goats. The results of the survey show that YouTube has proven to be an essential tool for farmers in improving business skills and efficiency because it provides easy access to practical knowledge about livestock management, such as feeding techniques, livestock health care, business management strategies, and independent learning resources, gaining knowledge from experts and experienced practitioners.

Co-Authors -, Rachmawati . Saharuddin A. Faroby Falatehan Aang Gunaidi Abdul Aziz Abdullah, Ahmad Zakki Abung Supama Wijaya, Abung Supama Ade Sintya Kusumawardani Adi Irvansyah Adi, Fajar Adil Basuki Ahza, Adil Adzkiya, M.A. Zaim Afira Triaputri Agief Julio Pratama Agus Raharjo Ahmad Aulia Arsyad Ahmad, Rosmalia Aida Vitayala Aida Vitayala Hubeis Aida Vitayala S Hubeis Aida Vitayala S. Hubeis Aira Putri Eri Dasli Alfi Rahmawati Alvi Nur Yudistira Amiruddin Saleh Andin Taryoto Anisa Miftah Fadiyah Anna Fatchiya Anna Fatchiya Anuraga Jayanegara Argasepta Armadhani Arie Wibowo Khurniawan Arlena, Wenny Maya Ary Bakhtiar Azhari, Rafnel Aziz, Abdul Azki, Ahmad Azwar Azwar Bagus Priyo Purwanto Bambang Indriyanto Bambang Indriyanto Bambang Indriyanto Basita Gintin Sugihen Basita Ginting Sugihen Cahyono Tri Wibowo Cahyono Tri Wibowo Cahyono Tri Wibowo Chairita Dan Cinara, Leonita Arshinta Darwis S Gani Darwis S. Gani Dedeh Kurniasih Delima Hasri Azahari Desi Sekar Wangi Devialina Puspita Diah Amelia, Diah Diah Febrina Dian Noor Tamzis Hanafi Djoko Susanto Djoko Susanto Djoko Susanto Djoko Susanto Djoko Susanto Djoko Susanto Djuara P Lubis Djuara P. Lubis Dodik Briawan Dwi Firmansyah Dwi Hastuti Dwi Retno Hapsari, Dwi Retno Dwi Sadono Dyah Gandasari Dyah Gandasari E. Oos M. Anwas, E. Oos Edi Puspito Ekawati Sri Wahyuni Ekawati Wahyuni Eko Sri Mulyani Eliz Khalishah Elly Rosana, Elly Ence Oos Mukhamad Anwas Erriani Kristiyaningsih Fachmi Ibrahim Fahmi Fuad Cholagi Faiz Ridhan Faroka Faizal Maad FAJAR NUGROHO Farit M Afendi Fernando, Joshua Firman Ardiansyah Francisca Gita Anjani Gondasari, Dyah Gunaidi, Aang Hamzah Hamzah Hana Indriana Hanifah Ihsaniyati Hardinsyah Heldi Yunan Ardian Herien Puspitawati Herien Puspitawati Heru Sumaryanto Herwan Junaidi, Herwan Hidayatilloh, Furqon Syarief I Made Sumertajaya Ida Ayu Putu Sri Widnyani Iis Diatin Iis Mardiansyah Ikhsan ikhsan Illah Sailah Imas Sukaesih Sitanggang Ina Irawati Ira Dwi Rachmani, Ira Dwi Irfan Syauqi Beik Irma Febrianis Irma Febrianis Irman Hermadi Irni Rahmayani Johan Irpan Ripa’i Sutowo Irsal Las IRVANSYAH, ADI Irwan Irwan Irza Farabi Wibowo Ismail Pulungan Ismi Arsilah Rahmawati Istiqlaliyah Muflikhati Iwan Armawan Janti Gristinawati Sujana Joko Santoso Juniastuti, Anik K Pandjaitan, Nurmala Kamilah Dwi Kurniawati Kangko, Danang Dwijo Kartika Mayasari Khrishnarini Matindas Krishnarini Matindas Kudang Boro Seminar Kusumawardani, Ade Sintya Lailatur Rohmah Sumardji Lala M Kolopaking Las, Irsal Leonard Dharmawan Lestari, Amilia Lilik Noor Yuliati Lilis Syarifah M Joko Affandi M. Syamsul Maarif M. Taufik Hidayatullah Majida, Inas Makmun Sarma Manalu, Maria B.F. Martua Sihaloho Mawaddah mayasari, kartika Minanto, Rahmat Ageng Mintarti Mintarti Bachtiar Mochammad Imron Awalludin Muh. Zainal S Muhamad Hidayat Muhamad Hidayat Muhamad Rizal Martua Damanik Muhtadi Muhtadi Mujiburrahmad Mujiburrahmad Mukhamad Najib Mulyandari, Retno Sri Hartati Musa Hubeis Nadia Itona Siregar Nadia Itona Siregar, Nadia Itona Nahri Idris Narso Narso Narso Narso Nasrullah, Muhamad Fatih Niken Lestari Niken Lestari, Niken Ninuk Purnaningsih Novianty Elizabeth Ayuna novindra . Nugroho, Ridho Bayu Nunung Lutfiah Nupin, Iswadi Syahrial Nurendra Riastyanto Nurhayati Nurhayati Nurjannah Ramli Nurmala Katrina Pandjaitan Oktaviana Purnamasari Olih Solihin Pang S Asngari Pang S. Asngari Pera Nurfathiyah Pertamasari, Riko Bintari Prabowo Tjitropranoto Prabowo Tjitropranoto Prabowo Tjitropranoto Prabowo Tjitropranoto Putri, Alfianita Rakasiwi Qodarian Pramukanto R.A. Abdul Qodir S. Rachmad, Teguh Hidayatul Radiantya Saputrie Rafnel Azhari Rafnel Azhari Rahmaniar, Yusi Rakhmani Rakhmani Ratih Kurnia Hidayati Ratih Siti Aminah Ratri Virianita Retno Sri Hartati Mulyandari Retno Sri Hartati Mulyandari, Retno Sri Hartati Rilus Kinseng RINI Rio Fatahillah Chita Putra Risca Ardita Novianti Ristianasari Ristianasari Rita Nur Suhaeti, Rita Nur Riyantini, Rini Rustono - Salahuddin El Ayyubi Santi Santika Sarwititi Sarwoprasodjo Sarwititi Sarwoprasodjo Sarwititi Sarwoprasojo Agung Sasongko, Yohanes Probo SATRIYAS ILYAS Seminar, Annisa Utami Septina Suyanti, Dungdung Shinta Anggreany Sigit Pamungkas Siska Mulyawaty Siti Amanah Siti Dewi Sri Ratna Sari, Siti Dewi Sri Siti Syamsiah Solihin, Muhtar Mochamad SOLIHIN, OLIH Solihin, Olih Sri Harijati Sri Harijati, Sri Sri Ramadoan Suherdi Suherdi Sulistyo Basuki Sumardjo Suparman Suratini Suratini Surawijaya, Angga Alan SURYANI Suryani Suryani Syamsul Bakhri Syamsul Maarif Syamsul Maarif Tambunan, Resman Muharul Tintin Prihatiningrum Titania Aulia Titik Sumarti Tjitropranoto, Prabowo Tri Budiarto Ulfa, Kamalia Vina Mahdalena Vina Mahdalena Vitayala S.Hubeis, Aida Wahyu Budi Priatna Wangi, Desi Sekar Wibowo, Dwi Yoga Ari Wichitra Yasya Wisnu Ananta Kusuma Wulandari Wulandari Wulandari Wulandari Yani Nurhadryani Yannefri Bachtiar Yayuk Farida Baliwati Yeti Lis Purnamadewi Yonvitner - Yulianus Viktor Yusman Syaukat

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Journal : Wacana: Jurnal Ilmiah Ilmu Komunikasi