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Journal : Agro Bali: Agricultural Journal

Levels And Factors Influencing The Technical Efficiency Of Carrot Farming in East Java, Indonesia Diyana, Farah Rosyidah; Hanani, Nuhfil; Shinta, Agustina
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.1899

Abstract

Carrots are a horticultural agricultural product with good prospects for development in East Java with a harvest area of 4,495 Ha and production of 8,9847 Tons. Apart from that, the increase in carrot consumption figures increased from 2021 by 1,354 kg.capita-1.year-1 to 1,429 kg.capita-1.year-1 in 2022. However, the productivity of carrot farming in East Java experiences fluctuations every year, which is influenced by production factors, so it cannot keep up with ever-increasing demand. This research aims to determine the level of technical efficiency of carrot farming and the factors that influence it. The methods used are Data Envelopment Analysis (DEA) and Tobit regression. The research was conducted in Sumberbrantas and Wonokerso villages for 3 months, from July 2023 to October 2023. Sampling using the simple random sampling method. The research results show that carrot farming in East Java has still not reached the full level of technical efficiency, with an average VRS of 0.826. The opportunity to increase technical efficiency is 0.174 by improving the input combination to suit already technically efficient farmers. Factors that significantly influence the technical efficiency of carrot farming in East Java are land area, experience, and dummy land ownership status. Meanwhile, age, education and number of family dependents do not significantly influence the level of technical efficiency. 
Do Consumers Have the Willingness to Try Microalgae as an Alternative Protein Source? Kasana, Tiara Miladiyatul; Setiawan, Budi; Shinta, Agustina
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2147

Abstract

The increasing consumption needs of society have led to a rise in food demand, which continues to grow along with the population increase. Every year, the government implements various efforts to meet these growing consumption demands. Using alternative food sources can meet the public's dietary needs. One such alternative is microalgae, which is considered a promising food source. However, it is still relatively unfamiliar to the public, necessitating strategies to raise awareness about this ingredient. Several factors can influence customer attitudes, making them more open to trying new things, thereby positively affecting consumer willingness to try microalgae as an alternative food source. This study aims to investigate the influence of environmental concerns, health interests, food neophobia, and knowledge on consumer attitudes toward trying microalgae as a preferred alternative protein source. It also examines whether consumer attitudes influence willingness to try microalgae moderated by self-efficacy. The research employed a quantitative approach, with a sample size of 400 respondents determined using multistage sampling. Primary data were collected through a closed questionnaire. Data analysis was conducted using descriptive statistical analysis and SEM-PLS (Structural Equation Modeling-Partial Least Square) with the WarpPLS 8.0 software. The results indicate that environmental concern, health interest, and knowledge have positive and significant effects on consumer attitudes, while neophobia has a negative and insignificant effect. Furthermore, consumer attitudes influenced willingness to try, with self-efficacy strengthening the relationship between attitudes and willingness to try microalgae as a preferred alternative protein source.