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All Journal Aksara: Jurnal Ilmu Pendidikan Nonformal Unram Journal of Community Service (UJCS) Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Utomo, R. Drajatno Widi
Staf Pengajar Magister Desain Produk FSRD Usakti
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain

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KAJIAN KEEFEKTIFAN KAMPANYE TENTANG MENJAGA KEBERSIHAN LINGKUNGAN UNTUK GENERASI Z STUDI KASUS: GREENPEACE INDONESIA DAN KEMENTRIAN LINGKUNGAN HIDUP DAN KEHUTANAN: ANALYSIS OF THE EFFECTIVENESS OF CAMPAIGNS ABOUT MAINTAINING ENVIRONMENTAL CLEANLINESS FOR GENERATION Z CASE STUDY: GREENPEACE INDONESIA AND THE MINISTRY OF ENVIRONMENT AND FORESTRY Ilham Ari Susanto; Drajatno Widi Utomo; Achmad Syarief
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 1 (2025): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i1.20694

Abstract

Analysis of The Effectiveness of Campaigns About Maintaining Environmental Cleanliness for Generation Z. Environmental cleanliness is greatly influenced by the behavior of its community members, especially Generation Z, who are now becoming part of society that can take action and influence environmental cleanliness. Digital posters are one of the media favored by Generation Z for obtaining information on how to maintain environmental cleanliness. However, many digital posters aimed at teaching Generation Z about environmental cleanliness fail to capture their interest. Therefore, this study aims to identify the types of digital posters that appeal to Generation Z in campaigns for maintaining environmental cleanliness and to determine what kind of digital posters are effective for Generation Z. The effectiveness of environmental cleanliness campaigns for Generation Z aims to make digital posters more appealing to them by employing the AIDA theory, which focuses on capturing Attention, Interest, Desire, and Action, and analyzing effectiveness for poster creators discussing environmental cleanliness. Among the various creators of digital posters on maintaining environmental cleanliness, two organizations are used for comparison: Greenpeace Indonesia and the Ministry of Environment and Forestry. The conclusion of this research is that Generation Z still enjoys reading digital posters. However, the digital posters preferred by Generation Z are those created by Greenpeace Indonesia. Effective digital posters for Generation Z are those that align with their interest in digital visual works.
PENGEMBANGAN DESAIN BAHAN AJAR CETAK BERBASIS MULTIMEDIA UNTUK MENDUKUNG PEMBELAJARAN MANDIRI DI UNIVERSITAS TERBUKA: DEVELOPMENT OF MULTIMEDIA-BASED PRINT TEACHING MATERIAL DESIGN TO SUPPORT INDEPENDENT LEARNING AT OPEN UNIVERSITY Bangun Asmo Darmanto; Drajatno Widi Utomo; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.22201

Abstract

Development of Multimedia-Based Print Teaching Material Design to Support Independent Learning at the Open University. Development of Multimedia-Based Print Teaching Material Design to Support Independent Learning at the Open University. This research aims to increase the effectiveness of self-learning in Entrepreneurship in the Digital Era course for Open University students, especially in the 3T region. The printed teaching materials that have been used are considered less than optimal in utilizing information technology and visual communication design, thus hindering students' understanding of dynamic entrepreneurship concepts. The development of information technology offers significant potential to support the development of innovative multimedia-based printed teaching material designs by combining the concept of hypercontent and QR Code features. Hypercontent allows students to access additional materials, video tutorials, and business simulations interactively. Meanwhile, the QR Code will connect students with relevant online learning resources, such as journal articles, case studies, and discussion forums. The research method used is Research and Development (R&D) with the Four-D model (Define, Design, Develop, Disseminate). The development of multimedia-based print teaching materials is expected to increase the effectiveness of independent learning and facilitate understanding of the material for students. This study provides several recommendations for further development, including: (1) a variety of more interesting visual and graphic elements to enrich the material content, (2) exploration of other interactive features such as videos, animations, or mini-quizzes to increase student engagement, and (3) utilization of link codes or URLs in the form of QR codes that lead to relevant and up-to-date learning resources. Thus, the multimedia-based print teaching materials developed in this study have great potential to be an effective and flexible learning media, especially for Open University students who study independently. It is expected that with this innovative teaching material design, student learning motivation will increase, understanding of entrepreneurship concepts will be deeper, and students' ability to apply the knowledge gained will be better.
Co-Authors Acep Iwan Saidi Achmad Syarief Achmad Syarief Agung Eko Budiwaspada Ananda, Roland Ananda Ariesa Pandanwangi Atridia Wilastrina Auliazmi, Rizki Bangun Asmo Darmanto Cama Juli Rianingrum Dani Pratama, Dhimas Fiqry Diah Asmarandani, Diah Elda Franzia Jasjfi Erlina Novianti Ganal Rudiyanto, Ganal Hambawan, Tulus Ilham Ari Susanto Indralaksmi Indralaksmi Markus Jiuhanteng Monica Monica, Monica Mugabe, Robert Nasir, Roziani Binti Mat Nashir @ Mohd Putro, Wahyu Ramandha Setiadi, Virginia Suryani Wardoyo, Bambang Tri Waspada, Agung Eko Budi Wegig Murwonugroho