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Nawazirul Lubis

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415063

Economics, Econometrics & Finance

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Pengaruh Dimensi Kualitas Pelayanan dan Kedekatan Emosional Terhadap Kepuasan Konsumen (studi kasus Ina Swiss Optik Cabang Plaza Gajah Mada Semarang) Zainullah Achsan; Nawazirul Lubis; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

In Indonesia, in line with increase of income an standard of life, push the people to more know about fashion. Line of fashion that mostly interested by people is eyewear. More request from market makes competition more strict. Then seller and distributor of eyewear must be more creative to make strategy in order to consumer satisfy with service and product quality. The strategy can be with increase dimension of service quality and more build closeness emotion to the consumers.This study aimed to determine the effect of dimension of service quality and emotion closeness toward consumer satisfaction on consumer Ina Swiss Optic Branch Plaza Gajah Mada Semarang. Population is consumer Ina Swiss Optic Branch Plaza Gajah Mada Semarang period November 2011- Oktober 2012, as the Slovin’s theory, sample set by 96 people with spreading use of Probability Sampling methods (simple random sampling). Collecting data using interviews with the help of questionnaires that have been through the instrument validity and reliability. Data were analyzed with qualitative and quantitative analysis using the coefficient of correlation test, coefficient of determination test, simple and multiple linear regression and tests of significance with SPSS 16.0.The results showed that tangible influence consumer satisfaction of 66.7%. Reliability influence consumer satisfaction of 63.5%.Responsiveness influence consumer satisfaction of 22,9%. Assurance influence consumer satisfaction of 27.9%. Empathy influence consumer satisfaction of 33,4%. Variable emotion closeness influence consumer satisfaction of 45.6%. Simultaneously all the variables affect consumer satisfaction of 74.2%.The conclusion is the dimension of service quality and emotional closeness have positively and significant impact on consumer satisfaction at Ina Swiss Optic branch Plaza Gajah Mada Semarang as evidenced from the results of the test f count (46.619) > f table (2.199). If six factors are synergically balanced, Ina Swiss Optic will get a high level of consumer satisfaction will positively impact in company sustainability.

ANALISIS TINGKAT KEPUASAN TAMU YANG MENGINAP ATAS KUALITAS PELAYANAN “PATI HOTEL” DI KOTA PATI Andra Barata Putra; Nawazirul Lubis; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Hotel is a service company that is known to the services offered. No matter how good the physical condition of a building that hotel if it is not supported by the maximum service to customers who have stayed, consumers still are not satisfied. Based on this formulation of the problem in the study was a decrease in the number of guests staying in Pati Hotel from 2009 s / d 2012. This study aims to determine the level of compatibility between the expectations of guests who stay and the performance of services provided and to determine the level of guest satisfaction Pati Hotel on the quality of services provided by Pati Hotel. This type of research is descriptive by using primary data. The data was collected by guiding question for obtaining data from the company, while to obtain data from 100 respondents using a questionnaire. The sampling technique used was purposive sampling and accidental sampling. Furthermore, the data obtained in the field is processed in the form of tabulations that are then analyzed. Data analysis method used is descriptive qualitative. The results of the calculation, the fit between expectations and performance are Pati Hotel overall implementation of 85.81% can be considered quite as expected guests. Although the dimensions of reliability as hotel employees provide friendly services to the guest judged not fit 83.74%, are easy to book a hotel room does not match rated 83.95% and ensuring security of guest luggage in the hotel room was incompatible assessed 81.95 %. The results of calculation of the level of satisfaction of hotel guests, the performance of Pati Hotel by 4.13% to 4.81% guest expectations. General conclusion, guests feel quite satisfied with the performance of services in Pati Hotel. Advice can be given in this study include the management Pati Hotel needs to create variation in service serves breakfast, need installation of WIFI networks in the area of Pati Hotel, attach rates existing facilities in Pati Hotel in locations easily seen by guests.

Pengaruh Gaya Hidup (Life Style), Harga (Price), dan Kelompok Referensi (Reference Group) terhadap Keputusan Pembelian Telepon Seluler Blackberry (Studi Pada Mahasiswa Program S1 Angkatan 2009 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) Afrida Fatharani; Nawazirul Lubis; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

High of competition motivated costumer to selective measures in purchase decision. Consumers purchase decision affected by many factors, between life style, price, and reference group. Based on that, problem in this research is decline of Blackberry user amount at 2010 in over midst rise of user amount in every year during 6 latest years. This research purpose to find out whether have influences between life style, price, and reference group on purchase decisions.This research used explanatory research. From 239 research population taked 71 respondents as sample with Simple Random Sampling method. Collecting data used questionnaire. Analysis data used correlation coefficient, determination coefficient, regression analysis, t test, and F test.The Result this research show that life style, price, and reference group have positive influence and significant on purchase decisions in partial (with result as bis as 40,6%, 41,7%, and 50,8% for each variable) as well as in simultaneous as big as 70,6% with reference group gave biggest influence.For Research in Motion (RIM) proposed to create with catchy design and establish price fits specification and product quality cause many competitors offering telephone cellular product with more excellent specification along with attractive features with affordable price like telephone cellular with Android operating system. For next research need to research about factors be sides life style, price, and reference group influences on purchase decisions

Co-Authors Abdullah Syafi'i Achmad Ulil Khodlro Afrida Fatharani Amri Rifqi Azhari Andi Wijayanto Andra Barata Putra Apriatni Endang Prihartini Ari Pradhanawati Bulan Prabawani Desi Kurnia Putr1 Elsa Wilna Hari Susanta Nugraha Harry Christian Barus Indah Fajar Cahyati Leonardus Ardian Nugroho M. V. I. Ron Olivia Mega Christy Muhammad Afian Hartono Muhammad Fadhli Dzil Akbar Naili Farida Ngatno Ngatno Nurul Fidiyah Nurul Retno Hapsari Puji Wibowo Putri Andhansari Reni Shinta Dewi Rizqa Janati Adnin Robertus Andy Nugroho Sari Listyorini Sendhang Nurseto Tomy Muzaini Tri Maduma Siburian Wahyu Hidayat Widayanto Widayanto Widiartanto Widiartanto Win Esti Zainullah Achsan

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