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Bahri, Salmi Yuniar
ITSKes Muhammadiyah Selong
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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

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Manajemen Strategi Segmenting, Targeting, Positioning dalam Pemasaran Internasional Masbullah Masbullah; Salmi Yuniar Bahri
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1489

Abstract

In general, to increase the sales of products or services offered, companies need to carry out marketing activities. Amid the increasingly intense business competition, each company must establish the right policies to achieve their goals and desires. Therefore, the right strategic analysis is necessary, one of which is the application of the STP strategy (Segmenting, Targeting, Positioning). This research uses the Library Resources method, which focuses on gathering data from literature studies. In international marketing, segmentation strategy is carried out by determining the segment size, developing the segment, analyzing the costs of using the segment, ensuring alignment, and assessing competitive positioning. Meanwhile, targeting strategy involves approaches such as focusing on a single market, product specialization, selective specialization, and total coverage. For positioning strategy, the steps include identifying competitive advantages, creating those advantages, and evaluating the reactions of the target.
Co-Authors Abdul Chalel Rahman Abdul Chalel Ramham Abdul Khalik Abdul Khalik Adatya Bias Yumam Affandy, Yuniar Agus Purnama Agus Putra Apriani Damayanti, Sri Asbarini, Nur Fitri Eka Asria Romdiana Bahrian Yodik Firman Baiq Dewi Kamariani Baiq Puspita Lestari Putri Chalel Rahman, Abdul Dadang Kurniawan Saputra Eka Asbarini, Nur Fitri Hartiani Hartiani Hartiani, Hartiani Jamil, Sultanil Juhad, Moh. Kamariani, Baiq Dewi Masbullah Moh. Juhad Muhammad Atha Iqbal Muhammad Atha Iqbal Mutiara Hafsah Nova Hari Santhi Nur Fitri Eka Asbarini Pitriadi Pitriadi Rabiatul Adawiyah Ratna Yuniarti Ratna Yuniarti Ratna Yuniarti Romiza, Martin Saifurruhaidi, Saifurruhaidi Sandy Ari Wijaya Santhi, Nova Hari Santhi, Nova Hari Sri Apriani Damayanti Sultanil Jamil Tahur Ramdani Tuti Ika Ihwani Widya Hartati WIDYA HARTATI Widya Hartati Widya Hartati, Widya Yuniar Affandy