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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi The International Journal of Accounting and Business Society Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Action Research Literate (ARL) eMBeJi : Manajemen dan Bisnis Jurnal Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Ekonomi Trisakti Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Social And Economics Research Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Golden Ratio of Data in Summary Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Dan Karya Mahasiswa EBID:Ekonomi Bisnis Digital journal of social and economic research
Fatik Rahayu
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Journal : Jurnal Manajemen dan Perbankan (JUMPA)

 1 
Service and Product Quality as Drivers Costumer Satisfaction at Haus Drink in Bekasi Aflah Harits adzaldi; Muhammad Izzudin Zaki; Fatik Rahayu
Jurnal Manajemen dan Perbankan (JUMPA) Vol 12 No 2 (2025): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55963/jumpa.v12i2.826

Abstract

This research aims to test whether there is an influence of service quality and product quality on consumer satisfaction at Haus Drink in Bekasi. Based on expectancy disconfirmation theory (EDT). Theory is used to understand how satisfaction and dissatisfaction are derived. This research uses primary data and samples through the non-probability sampling method using the slovin formula, data was obtained for 7 days through google form to Haus consumers in Bekasi from a total of 100 respondents. The analysis uses an outer model, an inner model, and a hypothesis test. Novelty in the researcher used the smart-PLS 3.2.9 application, then the previous research used the SPSS application. The results of the hypothesis test show that consumer satisfaction is positively influenced by the service quality of Haus products and the quality of products has a positive effect on consumer satisfaction of Haus products. The implications of the research for stores to be able to offer loyalty programs, the use of print media such as brochures, posters, pamphlets, banners, and with a storytelling approach to build emotional appeal. After improving these aspects, it is hoped that stores can increase consumer loyalty and satisfaction. produk terhadap kepuasan konsumen pada minuman Haus di Bekasi. Berlandaskan teori yang mendukung tentang kualitas pelayanan dan kualitas produk, dan kepuasan konsumen. Riset ini memakai data primer dan sampel melalui metode non-probability sampling dengan menggunakan rumus slovin, data didapatkan selama 7 hari melalui google form kepada konsumen Haus di Bekasi dari jumlah responden sebanyak 100. Analisis menggunakan outer model, inner model, dan uji hipotesis. Novelty pada peneliti menggunakan aplikasi smart-PLS 3.2.9, kemudian riset terdahulu menggunakan aplikasi SPSS. Hasil uji hipotesis menunjukkan bahwa kepuasan kosumen dipengaruhi secara positif terhadap kualitas pelayanan produk minuman Haus dan kualitas produk berpengaruh positif terhadap kepuasan konsumen produk minuman Haus. Implikasi dari penelitian bagi toko untuk dapat menawarkan program loyalitas, penggunaan media cetak seperti brosur, poster, pamflet, spanduk, dan dengan pendekatan storytelling untuk membangun daya tarik emosional. Setelah memperbaiki aspek-aspek ini, diharapkan toko dapat menaikan loyalitas dan kepuasan konsumen.
Co-Authors Adelia Widiyawati Adelina, Gloria Bunyamin Adhilla, Siti Adhiyanto, Moch Ananda Adiati Hardjanti Adli, M Qodhil Adna, Alfira Affandi, Muhammad Aflah Harits adzaldi Aisha, Sabina Keyla Akhmad, Nafila Nuraini Al-Aziz, Anugrah Dheza Alifa, Tasya Ananda, Mochammad Andriani, Nabila Anwarsyah, Difi Apriliana, Karin Aprillya, Tasya Ary Al Razak, Muhammad Aseanty, Deasy Asep Hermawan Aulia Januar, Isa Aulia, Naila Aurelia Lalita Kirana Jayananda Ayu Aulia Oktaviani Ayu Ekasari Azra Zinedine Rahman Balya, Sabrinadiza Bangun, Cicilia Barkah, Muhamad Yusuf Bhatara Febryanto Cahyadi, Nicolas Jason Cahyaningrum, Yaneva Anindita Dwi Citra Adinda, Citra Daris, Muslim E, Muhammad Yusuf Ash Sidiq Etty Murwaningsari Fadhel Audia Yusran Farida, Vinaliani Fauzi, Lux Firdaus Ganawati, R. Ay. Gunarto Gunarto Harahap, Wafa Azzahra Hassya Hidayat, Darra Pradita Hisyam, Jasheer Muhamad Indriasto, Karenindya Puspitasari Jamaludin, Rian Maulana Jaya, Michelle Ester Arinda khusosi, Akhmad Kurnia, Citra Adinda Putri Lim, Wendra Lina Lina Lisanti, Prameshwari Dinda Lokeswara, Ken Mithya Luki Adiati Pratomo Lunarindiah, Gatri Lutfi, Muhamad Yudhi Maharani, Rivana Syahira Maria Christina Matthew, Justin Melly, Melly MIFTAHUL JANNAH Muhammad Izzudin Zaki Muhammad, Rafi Thufail Murtanto Murtanto N, Kintania Nadhirah Novita Novita Nuraeni, Mufhny Nuraini, Nafila Nurulita, Dyahayu Amanda Orlando, Muhammad Pramesti, Prita Prita Pramesti Prita Pramesti Puspitasari, Windhy Putri, Alya Kamila Putri, Araminta Edria Padma Raissa, Adina Ramadhanti, Mutiara Ramadhia, Kahti Rasyifa Shaliha Raymond Siregar Rayyan, Ahmad Reza, Muhammad Alvi Rifa, Hudzaifah Risasono, Fadhil Dhafa Risde, Kahti Ramadhia Robert Kristaung Robian, Rio Rosdiana, Adita Ryan Ardhito Hadyan Satiti Satiti Septian, Mohammad Ronald Harry Sibagariang, Juber Bornop Siregar, Aiman Zharfani Sistya Rachmawati Siwalette, Marshella Shafira Putri Sofie, Sofie Sujana, Olga Dara Putri Sukmanto, Adi Sumantri, Drajat Roni Sumiyarti Sumiyarti, Sumiyarti Sutrisna, Ramadhina Putri Syahira, Rivana Syifa, Kania Triamanda, Adilla Wahyudi, Alisha Tsaabithahasna Wahyuni, Ratih Sri Wijanarko, Faiq Wijanarko, Faiq Raihan Wijanarko, Khansa Fara Wijarnako, Faiq Raihan Wijarnako, Khansa Fara Wijaya, Aji Kusuma WINANDA, DEVINA Wulandari, Afifah Yaneva Anindita Dwi Cahyaningrum Yaneva Anindita Dwi Cahyaningrum Ying, Luo Yudhaputri, Egabetha Amirah Yudiatama, Riski Yusran, Fadhel Audia Zahra, Mirabel Zhafira, Shafa