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Desain Rute Pelayaran Sistem Hub and Spoke (Studi Kasus: Wilayah Papua, Indonesia) Christine Natalia
Jurnal METRIS Vol. 17 No. 02 (2016): 2016
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

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Abstract

Currenctly Indonesia’s government policy is focusing on designing its marine transportation and port development for logistics distribution in Indonesia to take advantage of the sea lanes. This maritime transportation concept that called sea highway is a strategy to improve connectivity and revitalize national logistic system thoroughly, in the form of organizing a scheduled big vessel regularly from western to eastern Indonesia and vice versa. One of the route is a sea highway towards Papua. This route starts from the port of Tanjung Perak that carry goods to be distributed to other ports, including the port of Manokwari (Papua). Distribution of goods in Papua region is largely use airlines and some use the sea transport. The distribution pattern by ship in Papua using "point to point" pattern . This pattern of distribution is sending goods from one point to another without regard to the overall network shipping, causing the logistics’ cost to be expensive due to the inequality in the distribution. The purpose of this study is to design the sea shippingnetworkfor distribution of goods in Papua with the distribution pattern of "hub and spoke". The design of this sea shipping network using 11 ports comprising 3 hub ports and 8 feeder ports in Papua. This study resulted routes that can deliver the goods from hub port to the spokes and vice versa with optimal total distance and cost. The design of routes using a Genetic Algorithm with the help of software Matlab in order to produce either an optimal hub and spoke and a minimum cost for its network.
UNDERSTANDING CRITICAL VARIABLE FOR CUSTOMER LOYALTY IN C2C MODE Prasetya, Wibawa; Christine Natalia; Nesya Nathania Hanjaya; Dewi Kartikaningsih
Dinasti International Journal of Management Science Vol. 3 No. 5 (2022): Dinasti International Journal of Management Science (May - June 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i5.1229

Abstract

In twenty-first centuries, the development of e-commerce and market competition is aggravating. Traditional marketing pattern in society is undergoing profound changes and C2C e-commerce has become one of the most important shopping ways in our daily life. But due to the particularity of online shopping environment and various existing problems, it become more difficult to build customer loyalty. In terms of increasing customer loyalty, C2C must be able to provide customer trust from good service quality with promotion as a support. The purpose of this study is to determine the influence of service quality, promotion, and trust on customer loyalty from e-commerce customer. To clarify the relationship among these construct, SEM (Structural Equation Modeling) is conducted to examine the model fit and the five hypothesis. The result of this research shows that four of the five proposed hypotheses are accepted. Promotion has no significant influence on customer loyalty, but promotion will have a significant influence on customer loyalty through trust variable.