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All Journal Jurnal Kultur Demokrasi Jurnal Kewarganegaraan Jurnal Pendidikan Sosial Keberagaman (JURIDIKSIAM) Journal of Social Science Education Jurnal Kajian Hukum Dan Kebijakan Publik Jurnal Hukum dan Pendidikan Kewarganegaraan
Berchah Pitoewas
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Hukum dan Pendidikan Kewarganegaraan

 1 
Analisis Program Lampung Begawi dalam Memperkenalkan Budaya dan Produk Unggulan UMKM Provinsi Lampung Laura Gayatri; Desika Fitriana; Martines Sabiliun Muttaqina; Elza Zeriana; Berchah Pitoewas; Abdul Halim
Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Vol. 1 No. 3 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research aims to describe the implementation of the Lampung Begawi Program as a strategy for promoting local culture while simultaneously empowering MSMEs (Micro, Small, and Medium Enterprises) in Lampung Province, and to formulate strategic recommendations for its sustainable development. Lampung Begawi is an annual program that integrates cultural festivals, MSME product exhibitions, training workshops, and multi-stakeholder collaboration in one platform. This study adopts a mixed-methods approach by combining qualitative and quantitative data through document analysis, in-depth interviews, and surveys targeting participants and MSME actors. The findings indicate that the program has successfully increased cultural exposure and generated tangible economic benefits for MSMEs, including revenue growth, digital market access, and expanded business networks. However, several challenges remain, such as limited funding, insufficient professional digital branding, and low participation from rural-based MSMEs. The study recommends strategies such as branding enhancement, establishment of an endowment fund, digital partnership with online marketplaces, and strengthening local government’s role in mentoring and capacity building. Conceptually, this research contributes to the development of an integrated evaluation model that links cultural preservation with community-based creative economy. With a collaborative approach, Lampung Begawi holds potential as a national model for synergy between cultural revitalization and local economic empowerment.
Co-Authors A Halim Aan Suardi Abdul Halim Ade Irma Kusuma Wardhani Adelina Hasyim Adinda Armilia Putri Agus Firdaus Ahman Tosy Hartino Ana Mentari Anisa Rosdiana Anugerah Hisam Safa'at Bagus Permana Beni Pratama Damisma Budi Setio Nugroho Cahyo Wibowo citra abdi negari Dara Hayfa Dita Desi Safitri Desika Fitriana Devi Sutrisno Putri Devita Puspa Sari Dewi Rahayu Diah Ambar Sari Dian Ayu Mukti Dian Naharani Dian Permata Sari Dwi Rimbawan Edi Siswanto Edwin Mahendra Pradana Eko Putra Wijaya Elin Eliawati Elza Zeriana Endang Lestari Eric Adi karya Manurung Eva Rodiyanti Evi Meriani evi novia ikasari Evi Yunita Sari Fakih Ragaman Fatimatuz Zahrah Febi Purnama Sari Febi Putri Nuri Feni Desna Sari Ferba Linda Ferdiansyah Ferdiansyah Feri Aprian Fitri Atika Candra Gangsar Juhanggito Hadi Hartono Haris Fajrin Hendra Mawan Hermi Yanzi Hikmah Fito'ah Tyas Utami Imelda Imelda Imelda Mauly Jevita Indah Fitriyana Indah Purwoningsih Indah Septia Lestari Intan Ayu Pratiwi, Intan Ayu Irawan Suntoro Jayawarsa, A.A. Ketut Julian Pranata Kadek Diarsih Kayla Zahara Salsabila Kesuma Wardani Kurnia Nurkaromah Latifa Linda Aryanti Laura Gayatri Lia Septika Linda Wati Lulu Rintan Apriliyani M Anas Fanani M Mona Adha M. Efendi M. Fathurrozak M. Mona Adha M.Mona Adha Maelinda Destriana Mardianti, Elsa Marelita Devisa Marlina, Elisa Martines Sabiliun Muttaqina Mia Juliati Muhammad Haris Septiawan Muhammad Mona Adha Nadia Sabila Nanda Amalia Mirza nevita safutri warganegara Ni Wayan Sayuwaktini Niken Kusumaning Palupi Niluh Gede Yuliyani Nina Widiyanti Noordiana Sari Novi Liani Novita Widiyaningrum Nur Afni Destia Fani Nur Sidik Nurlaila Hafizd Hakiki Okta Setiawan Pantiana Eli Lestari Pluto Wurdiman Prayit Prayit Putri Cahya Negara Randi Setia Nugraha Ratna Wulandari Rejeki Charistias Siregar Reni Anggraini Renna Oktavia Sari Resta Melisa Benanza Retno Maya Sari Ria Rahmanisa Rian Kusumawati Ridho Hidayat RIDWAN SANTOSO Rifdah Assyifa Rika Emilda Ririn Izzati Pangestuti Risdiyanto Prayoga Riska Ardilla Riskiya Dina Paramita Riyo Nur Buana Rizki Fajar Abidin Rohman Rohman Rosilayati Rosilayati Roy Kembar Habibi S Vianita Zulyan Salsabila Mutiyah Sandika Putra Selvia Oktaria Septa Febriani Septa Polentari Septilia Septilia Serly Pramudita Shabrina Niwanda Shelvy Oktavia S Sirun Atora Siska Yanti Sita Oktaviani Siti Amalia Susanti Siti Lindriati Siti Musaroh Maydiana Alpa Sonia Elisya Febriana SRI LESTARI Susi Novita Sutri Handayani Syamsul Arifin Tsalitsa Fadilatu Rahmania Viki Septian Wahyu Lestari Yuliana Yesi Suryanti Yudista Meli Henani Yunida Nurlina Yunisca Nurmalisa Yunischa Nurmalisa Zulfikar Zulfikar