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Nur Hayati
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Journal : Papsel Journal of Humanities and Policy

 1 
Pengaruh Konten Media Sosial terhadap Perilaku Fear of Missing Out (FOMO) untuk meningkatkan Konsumerisme pada Generasi Z Zaki Rahman Putra; Nur Hayati
Papsel Journal of Humanities and Policy Vol. 2 No. 2 (2025): June 2025
Publisher : PAPSEL Research and Consulting

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Abstract

This research discusses the influence of social media content on the emergence of Fear of Missing Out (FOMO) behavior and its connection to increasing consumerism in Generation Z. This generation grew up in a digital ecosystem saturated with visualizations of ideal lifestyles disseminated through platforms like TikTok, Instagram, and Twitter. Constant exposure to such content creates anxiety about missing out on seemingly important social experiences. FOMO then triggers consumptive actions, not due to functional needs, but because of symbolic impulses and social pressure to remain relevant within digital communities. This study employs a descriptive qualitative method with in-depth interviews of informants aged 20–26 years. The analysis results show that content such as unboxing, product reviews, and personal lifestyles have a significant impact on creating social pressure and shaping consumption-based identity. These findings underscore the importance of digital literacy and critical awareness so that Generation Z does not get trapped in a cycle of impulsive consumption, which poses risks to both mental and financial health. As an alternative, the Joy of Missing Out (JOMO) approach is introduced to build healthier and more authentic digital relationships.
Co-Authors . Sulaeman Abizar Faturrohman Ahmad Rida Aida Arini Aini Mahabbati Aldri Frinaldi Ali Zul Fikri Amir Syamsudin Anwar Husein Apry Aditya Saputra Arina Manasikhana Arumi Savitri Fatimaningrum Asnidar Asnidar Atien Nur Chamidah Azizah Azizah Baiq Farhatul Wahidah Burhanuddin Nasir Candra Dewi Candra Husein Didik Himmawan Dwi Wulandari Dwinata, Anggara Elly Rizeqia Fadilah Elza Safitri Emy Yunita Rahma Pratiwi, Emy Yunita Rahma Eva Susanti Fannidya Hamdani Zeho Farhat Abdullah Farohatus Sholichah Fauziah Fauziah Fauziah Fitri Anggraeni Fuadi Fuadi Gilang Rimba Pamungkas hamdanil Hamsia L Waru Hamsia L. Waru Hardin Buruhi Harun Hilmah Nuriya Ida Sumarni Idham Idham Idul Fuqra Ika Budi Maryatun Indah Puspita Irsyad Kamal Iskandar Fitri Kagum Razlin Khadijah Kholis Kohari Kika Ramdan Nitami laras pamela Leny Suryaning Astutik Martha Christianti Mexsi Mutia Rissa Miswari Miswari Moh. Hibban Toana Moh. Syahrul Asdar Muchammad Insan Brilian Muji Rahayu Mulia Rasyidi Muthmainnah - Nabela Khoiriyah Nadia Ayu Rahmanda Nafisatul Kamila Najamudin Najamudin Nanda Fita Khansa Nasikhatul Azimah Nasution, Abdul Lohir Rosyid Nazaludin Nur Rahmat Nindya Pratiwi Putri M Noer Af'idah Novelia Asita Mranani Nur Azizah Nur Cholimah Nur Fifiyani Nst Nur Halimah Nur Paridah Nur Salsabila Kusuma Putri Nurmala Dyah Fajarningrum Nursal Asbiran Oktaffi Arinna Manasikana Oktaviani Maharani Pamungkas, Joko Paradiva BR. Ginting Putri Agustina Putri Lailia Fitri Rahma Febita Solekhaah Rahma Kurnia Sri Utami Rahma Shafira Rahmat Hidayat Raja Ritonga Raka Mahendra Sulistiyo Rayhan Jhonson Rina Wulandari Riski Afwina Seruni Dewi Riyadotul Jannah Rizka Nailah Lubis Rizki Ambarwati Rizki Maulana Rizkiati Khasanah Rodiyah Rofiq Sunaryanto Salamatus Sa' diyah Siti Maesaroh Solly Aryza Sri Anjar Lasmini Supartini Syaipul Pahru Syal Sabilla Pratiwi Syamsul Arifin syifa nabila Tita Ratri Tri Utami Rejeki Triandi Aprilio Ubaidillah Ummi Amira Usman Made Wahyu Erfaliana Widodo Budi Kurniawan Wulan Dwi Cahyani Wulan Lela Sari Yulia Isnaini Hafifah Yuliani Yuliani ZA, Saida Zainurossalamia Zaki Rahman Putra Zulfi Hendri Zulkarnain Zulkarnain