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Journal : Jurnal Impresi Indonesia

The Effect of Memorable Tourism Experience on Storytelling Behavior and Revisit Intention in Jatiluwih Tourism Village Sari, Bulan Purnama; Wiarti, Luh Yusni; Mertha, I Wayan
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5412

Abstract

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.
Co-Authors A. Wahab Jufri Adawiyah, Marosa Rabi’atul Agil Al Idrus Agil Al Idrus, Agil Al Agus Mursidi Ahmad Raksun, Ahmad Aini, Jannatul Alhafizin, M. Andreyan Priyo Prayogo Andriastuti, Mutia Andriastuti, Mutia Anom Hery Suasapha ASTITI, Anak Agung Eka Putri Dewi Astuti, Julya Bachtiar, Adzam Baiq Gina Amalia Niarni Bulan Purnama Sari, Bulan Purnama Delphi, Syakila Gita Dewi Nurul Rizky DIDIK SANTOSO Didik Santoso Dinata, I Kadek Krisna Surya Dinata, Krisna Surya Dwiari, Ni Made Septi Dyah Cynthia Putri Elvisa Rahma Dewi Eryuni Ramdhayani Hermaya Sura Putri Heru Setiawan I Kadek Yudiana I Kadek Yudiana, I Kadek I Putu Eka Nila Kencana I Wayan Sukma Winarya Prabawa Ida Bagus Gede Agung Widana Ilhamdi, M. Liwa Ilhamdi, Moh Liwa Ilmi, Muhamad Yazid Mizanul Ismadwijayanthi, Gusti Ayu Maharani Jamí’’yyah, Shafro’ Khuluq Jamí’’yyah, Shafro’Khuluq Jannatul Aini Julia, Reinda Chella Julya Astuti Kristiono Liestiandre, Hanugerah LALU ZULKIFLI Lilasari, Luh Nyoman Tri Luh Yusni Wiarti M.Alhafizin Mahfud Mahfud Meikassandra, Prilicia Mohammad Liwa Ilhamdi Muhamad Yazid Mizanul Ilmi Ni Made Eka Mahadewi Ni Made Tirtawati Ni Putu Oka Agustini Niarni, Baiq Gina Amalia Noviani, Ni Komang Nia Nur Lestari Pranatajaya, I Gusti Ngurah Krisna Putri, Hermaya Sura Risky Riyyatul Ropidah Ropidah, Risky Riyyatul Sahru Romadloni Saputra, Roy Shafro’Khuluq Jamí’’yyah Sukariyanto, I Gede Made Sukariyanto, Made Susianti, Hartanti Woro SUYANTRI, ENI Syakila Gita Delphi Tendi Kurniawaan, I Gede Tendi Kurniawan, I Gede Tendi Kurniawan, I Gede Thariana, Putu Lisa Ulya Febria Utami Utami, Ulya Febria Widana, Ida Bagus Gede Agung Widyantara, I Made Sugi