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Journal : Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)

E-Service Quality on the Ubud Monkey Forest Website, Gianyar (Demand Perspectives) Dwiari, Ni Made Septi; Mahadewi, Ni Made Eka; Mertha, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11035

Abstract

This study aims to determine the e-service quality on the Monkey Forest Ubud website, Gianyar with a tourist perception approach. The sampling technique used was non-probability sampling with a total of 192 respondents consisting of domestic and foreign tourists. The analysis technique used in this study was measured using Importance Performance Analysis (IPA). The results of the study show that the level of satisfaction of domestic and foreign tourists has different satisfactions. Domestic tourists have a 92% suitability rate and foreign tourists have a 90% suitability rate. Based on the GAP analysis, it was found that the average was (-0.30) which means that tourists are still not satisfied with the service that meets the expectations of tourists. The findings of this study can be used as a consideration to improve the quality of electronic services by prioritizing indicators that have low performance with high levels of tourist expectations.
The Effectiveness of Instagram Social Media as a Promotional Media at Bali Zoo Gianyar Tourist Attraction Widyantara, I Made Sugi; Mertha, I Wayan; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11187

Abstract

Bali Zoo Gianyar tourist attraction is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study was to determine the effectiveness of Instagram social media as a promotional medium for Bali Zoo Gianyar tourist attraction. The respondents used were 100 domestic tourists with a quantitative approach with the AIDA analysis model. The results of this study show the Attention dimension (effectiveness = 75.6%); Interest dimension (effectiveness = 78.6%); Desire dimension (effectiveness = 68.5%); and Action dimension effectiveness = 68.1%). From the percentage results for each AIDA dimension, Instagram social media @BaliZoo is effective as a promotional medium for Bali Zoo Gianyar Tourist Attraction.
The Influence of Service Quality and Tourist Satisfaction on Tourist Loyalty Visiting Garuda Wisnu Kencana Cultural Park Bali Noviani, Ni Komang Nia; Mahadewi, Ni Made Eka; Mertha, I Wayan; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11190

Abstract

The level of service quality provided is the main determinant in meeting tourist expectations and highlighting the excellence of a destination. (Tjiptono, 2002). This study aims to determine the effect of service quality and tourist satisfaction on the loyalty of tourists visiting the Garuda Wisnu Kencana Bali Cultural Park. This study used a sampling method, namely purposive Accidental Sampling, with a total of 150 respondents (Hair et al, 2014). The analysis technique in the study was the Structural Equation Modeling (SEM) model with the Partial Least Square (PLS) approach, and using SmartPLS 4.0 software. The results of the study showed that the tourist satisfaction variable had a significant effect on tourist loyalty (p value Sig = 0.000). The service quality variable had a significant effect on tourist satisfaction (p value Sig = 0.000). The service quality variable had a significant effect on tourist loyalty (p value Sig = 0.000). The tourist satisfaction variable can mediate the effect of service quality on tourist loyalty (p value Sig = 0.000).
Co-Authors A. Wahab Jufri Adawiyah, Marosa Rabi’atul Agil Al Idrus Agil Al Idrus, Agil Al Agus Mursidi Ahmad Raksun, Ahmad Aini, Jannatul Alhafizin, M. Andreyan Priyo Prayogo Andriastuti, Mutia Andriastuti, Mutia Anom Hery Suasapha ASTITI, Anak Agung Eka Putri Dewi Astuti, Julya Bachtiar, Adzam Baiq Gina Amalia Niarni Bulan Purnama Sari, Bulan Purnama Delphi, Syakila Gita Dewi Nurul Rizky DIDIK SANTOSO Didik Santoso Dinata, I Kadek Krisna Surya Dinata, Krisna Surya Dwiari, Ni Made Septi Dyah Cynthia Putri Elvisa Rahma Dewi Eryuni Ramdhayani Hermaya Sura Putri Heru Setiawan I Kadek Yudiana I Kadek Yudiana, I Kadek I Putu Eka Nila Kencana I Wayan Sukma Winarya Prabawa Ida Bagus Gede Agung Widana Ilhamdi, M. Liwa Ilhamdi, Moh Liwa Ilmi, Muhamad Yazid Mizanul Ismadwijayanthi, Gusti Ayu Maharani Jamí’’yyah, Shafro’ Khuluq Jamí’’yyah, Shafro’Khuluq Jannatul Aini Julia, Reinda Chella Julya Astuti Kristiono Liestiandre, Hanugerah LALU ZULKIFLI Lilasari, Luh Nyoman Tri Luh Yusni Wiarti M.Alhafizin Mahfud Mahfud Meikassandra, Prilicia Mohammad Liwa Ilhamdi Muhamad Yazid Mizanul Ilmi Ni Made Eka Mahadewi Ni Made Tirtawati Ni Putu Oka Agustini Niarni, Baiq Gina Amalia Noviani, Ni Komang Nia Nur Lestari Pranatajaya, I Gusti Ngurah Krisna Putri, Hermaya Sura Risky Riyyatul Ropidah Ropidah, Risky Riyyatul Sahru Romadloni Saputra, Roy Shafro’Khuluq Jamí’’yyah Sukariyanto, I Gede Made Sukariyanto, Made Susianti, Hartanti Woro SUYANTRI, ENI Syakila Gita Delphi Tendi Kurniawaan, I Gede Tendi Kurniawan, I Gede Tendi Kurniawan, I Gede Thariana, Putu Lisa Ulya Febria Utami Utami, Ulya Febria Widana, Ida Bagus Gede Agung Widyantara, I Made Sugi