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Said Keliwar
Jurusan Pariwisata Politeknik Negeri Samarinda
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Journal : Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan

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Travel Patterns and Visitor Satisfaction Levels for The International Folk and Art Festival Event: Study in Kutai Kartanegara, Indonesia Keliwar, Said; Noor, Muhammad Fauzan; Binti Md Khairi, Nurul Diyana
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1819

Abstract

This research aims to identify the characteristics of visitor patterns and levels of satisfaction as well as factors that encourage visitors to visit The International Folk and Art (TIFAF) event held in Kutai Kartanegara, Indonesia. The research also seeks to evaluate the overall satisfaction level of attendees and identify key indicators contributing to visitor experience. This research employs a combination of qualitative and quantitative approaches. The tool used to analyze the research data is IBM SPSS version 22. The study employs frequency analysis to examine the characteristics and perceptions of visitors. Data analysis related to the perceptions of visitors and business actors is conducted using the Level of Respondent Achievement (LRA) method, which includes 16 evaluation indicators. The sampling method used is accidental sampling with 682 respondents. The findings indicate that the majority of TIFAF visitors were male (62%), aged between 17 and 25 years (68%), and predominantly students or university students (60%) with a high school level education (65%) and monthly income below IDR 500,000 (59%). Visitors expressed high levels of satisfaction with the event, reflected by an average perception score of 37.5 and an overall TCR of 85.99%. These results demonstrate a positive reception across all assessed aspects, underscoring the festival’s success in meeting visitor expectations. The findings offer actionable insights for improving future cultural tourism events in the region.
Co-Authors A Rinto Dwiatmojo Andansari, Dita Andi Farid Hidayanto Anton Nurcahyo Anton Nurcahyo, Anton Atmojo, Rinto Dwi Azizah, Amiril Binti Md Khairi, Nurul Diyana Diah, Ahyar M. Dwi Cahyadi Dwiatmojo, Rinto I Wayan Lanang Nala I Wayan Lanang Nala I Wayan Lanang Nala I Wayan Sudarmayasa I Wayan Sudarmayasa Irawan, Dedy Isransyah Nur Iswandari, Rini Koen Karyo Budi Utomo, Karyo Budi Koen Iswandari, Rini M. Fauzan Noor Noor, M. Fauzan Noor, Muhammad Fauzan Nucahyo, Anton Nyura , Yusni Ramadan, Rizhal Rinto Dwiatmojo Sabalius Uhai Suparno Suparno Wulaningrum, Ratna Yusni Nyura Zainal Arifin