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All Journal Media Gizi dan Keluarga AL-MAKTABAH Maspari Journal Prosiding Seminar Nasional MIPA Primary: Jurnal Pendidikan Guru Sekolah Dasar Irfani Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Wacana, Jurnal Sosial dan Humaniora Jurnal Edukasi dan Sains Biologi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN (EDISI ELEKTRONIK) JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan COLLASE (Creative of Learning Students Elementary Education) JURNAL WIDYA GANESWARA Genta Bahtera : Jurnal Ilmiah Kebahasaan dan Kesastraan Pharmacoscript International Journal of Business Studies Jurnal Ilmiah Edunomika (JIE) Inter Komunika: Jurnal Komunikasi SOLUSI Al-Ittijah : Jurnal Keilmuan dan Kependidikan Bahasa Arab Budimas : Jurnal Pengabdian Masyarakat Monas: Jurnal Inovasi Aparatur Journal of Empowerment Community AESTHETICS Jurnal Studi Jurnalistik Jurnal Cahaya Mandalika IJECS: Indonesian Journal of Empowerment and Community Services ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Jurnal Kampus STIKes YPIB Majalengka JESBIO : Jurnal Edukasi dan Sains Biologi JANITA International Journal of Humanities Education and Social Sciences Alinea: Jurnal Bahasa, Sastra dan Pengajaran Jurnal Tazakkur Jurnal Riset Rumpun Ilmu Kesehatan (JURRIKES) JHeS (Journal of Health Studies) Bahtsuna: Jurnal Penelitian Pendidikan Islam Jurnal Riset Manajemen Central Publisher Jurnal Pengabdian Masyarakat Indonesia Sejahtera International Journal of Midwifery and Health Sciences Journal International Journal of Teaching and Learning (INJOTEL) Economy and Finance Enthusiastic International Significance of Notary Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Jurnal Kampus STIKes YPIB Majalengka An-Nafis: Jurnal Ilmiah Keislaman dan Kemasyarakatan Medical Laboratory Journal Dawuh: Islamic Communication Journal JURNAL ILMIAH PENELITIAN MAHASISWA Assertive : Islamic Counseling Journal JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) DEDIKASI : JURNAL PENGABDIAN KEPADA MASYARAKAT JEMBA: Journal of Economics, Management, Business, and Accounting Journal Education Innovation Journal of Mathematics, Computation and Statistics (JMATHCOS) SAMBARA: Jurnal Pengabdian Kepada Masyarakat SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Jurnal Ilmiah Kesehatan Mandira Cendikia Jurnal Insan Pengabdian Indonesia Fatih: Journal of Contemporary Research Jurnal Matematika Ilmiah Universitas Muhammadiyah Kuningan Jurnal Elektronik Pendidikan Matematika Tadulako Al I'tibar Jurnal Pendidikan Islam Journal for Quality in Women's Health
Siti Maryam
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Journal : Jurnal Ilmiah Edunomika (JIE)

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ANALISIS KUALITAS PRODUK, DIVERSIFIKASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS DI PASAR GEDHE SOLO) Faris Ardiansyah; Bambang Mursito; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.669

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, diversifikasi produk dan kualitas pelayanan terhadap loyalitas pelanggan di pasar gedhe solo. Jenis penelitian ini menggunakan metode deskriptif kuantitatif.Populasi dari penelitian ini adalah pelanggan yang sedang berbelanja di Pasar Gedhe Solo dengan Purposiv sampling dengan convenience sampling untuk pengambilan sampelnya.Variabel dependen (Y) dalam penelitian ini adalah loyalitas pelanggan. Variabel independen (X) meliputi Kualitas Produk (X1) Diversifikasi Produk (X2)Kualitas Pelayanan (X3). Metode Analisi data menggunakan regresi linier berganda.Sedangkan untuk program data menggunakan IBM SPSS 21.0 statistik.Hasil analisis menunjukan bahwa terdapat pengaruh secara simultan dan signifikan variabel kualitas produk, diversifikasi produk dan kualitas pelayanan terhadap loyalitas pelanggan.model regresi dalam penelitian ini adalah Y= 67.130+(-0,677)+(-0,211)+(-0,364)+e. Hasil koefisien determinasi menunjukan kualitas produk, diversifikasi produk dan kualitas pelayanan memiliki pengaruh sbesar 50,5 % terhadap loyalitas pelanggan di pasar gedhe solo Keyword: loyalitas pelanggan, kualitas produk, diversifikasi produk, kualitas pelayanan
KEPUASAN PELANGGAN DITINJAU DARI STORE ATMOSPHERE, VARIASI MENU, DAN PELAYANAN PADA COFFEE SHOP KAPAL KOPI KARANGANYAR Rico Dwi Saputro; Siti Maryam; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.1924

Abstract

This study aims to prove the simultaneous and partial effect of Customer Satisfaction in terms of store atmosphere, menu variations and service on Coffee Shop Kapal Kopi Karanganyar. This research is quantitative descriptive. The population is all Coffee Shop Kapal Kopi Karanganyar buyers. The number of samples used by Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The concluded of this researched is store atmosphere, menu variations and service significantly towards customer satisfaction for Coffee Shop Kapal Kopi Karanganyar. Keywords : Customer Satisfaction, Store Atmosphere, Menu Variations, Service.
ANALISIS PENGARUH INOVASI PRODUK, ORIENTASI PASAR, KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN DI SENTRA INDUSTRI MEBEL DESA SEMBUNGAN Miftakhul Amin; Sudarwati Sudarwati; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.664

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk, orientasi pasar, keunggulan bersaing terhadap kinerja di sentra industri mebel kayu desa Sembungan. Jenis penelitian menggunakan metode deskriptif kuantitaif. Populasi dari penelitian ini adalah keseluruhanpengrajin kayu di desa Sembungan dengan menggunakan random sampling sebagai teknik pengambilan sampelnya. Variabel dependen (Y) dalam penelitian ini adalah kinerja pemasaran. Variabel independen (X) meliputi: inovasi produk (X1) orientasi pasar (X2) dan keunggulan bersaing (X3). Metode analisis data menggunakan regresi linier berganda. Sedangkan untuk program jika data menggunakan IBM SPSS 21.0 statistik. Hasil analisis menunjukan bahwa terdapat pengaruh secara simultan dan signifikan variabel inovasi produk, orientasi pasar, keunggulan bersaingterhadap kinerja pemasaran. Variabel inovasi produk berpengaruh secara parsial terhadap kinerja pemasaran.Orientasi pasar tidak berpengaruh terhadap kinerja pemasaran.Keunggulan bersaing berpengaruh secara parsial terhadap kinerja pemasaran. Model regresi dalam penelitian ini adalah Y = 29,664 + (-0,680) + (-0,225) + 0,506 + e. Hasil koefisien determinasi menunjukkan inovasi produk, orientasi pasar, keunggulan bersaing memiliki pengaruh sebesar 61.2% terhadap kinerja pemasaran di sentra industri mebel kayu desa Sembungan. Keyword: Kinerja Pemasaran, Inovasi Produk, Orientasi Pasar, Keunggulan Bersaing
JOB INSECURITY, JOB SATISFACTION DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PT. BIMA POLYPLAST DI SUKOHARJO Ecky Gilang Ardi Saputra; Siti Maryam; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.926

Abstract

The research aims to find out and describe the influence of simultaneously or partial job insecurity, job satisfaction and work environment towards turnover intention PT. Bima Polyplast Sukoharjo. This methodology research using quantitative descriptive research. The population was all employees PT. Bima Polyplast Sukoharjo is 72 people. The number of samples was determined with the formula Arikunto and the result 72 respondents. Sampling method using sensus sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the job insecurity, job satisfaction and work environment simultaneously and significance effect on turnover intention PT. Bima Polyplast Sukoharjo. Job insecurity influential positive and significance effect against the turnover intention PT. Bima Polyplast Sukoharjo. Job satisfaction influential negative and significance effect against the turnover intention PT. Bima Polyplast Sukoharjo. Work environment influential negative and significance to turnover intention PT. Bima Polyplast Sukoharjo. The results of the determination of the coefficient indicates job insecurity, job satisfaction and work environment have influence of 56,5% turnover intention PT. Bima Polyplast Sukoharjo. Suggestion in this research is companies are expected to pay more attention to noise levels at work that can interfere with work activities. This can be done by installing a silencer in the office. Keywords : Turnover Intention, Job Insecurity, Job Satisfaction, Work Environment
ANALISIS HALAL, CITA RASA, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA ARABIANS KEBAB DI UMS SURAKARTA) Insan Setiawan; Eny Kustiyah; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.2268

Abstract

This study aims to analyze and discuss the effect of halal, taste, product variation on product purchasing decisions at Arabians Kebab UMS Surakarta. The research used is descriptive quantitative research. The population in this study were the customers of Arabians Kebab UMS Surakarta. The sample consisted of 100 respondents using accidental sampling technique. The data analysis technique used Multiple Linear Regression Analysis. The F test results show that halal, taste, and product variations simultaneously have a significant effect on purchasing decisions. While the t test results show that partially halal has a positive and significant effect on purchasing decisions, taste partially has a positive and significant effect on purchasing decisions and also product variations partially have a positive and significant effect on purchasing decisions at Arabians Kebab UMS Surakarta. Keywords: halal, taste, product variation, purchase decision.
PERAN PROGRAM DISKON, MEDIA IKLAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA FACTORY OUTLET ROWN DIVISION SURAKARTA Hendra Dewangga Putra; Sudarwati Sudarwati; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2068

Abstract

Persaingan bisnis saat ini setiap perusahaan harus mampu merespon keadaan ekonomi dengan cepat dan tepat untuk persaingan bisnis yang bergerak sangat dengan dinamis dan penuh ketidakpastiaan akan persaingan pasar. Penelitian ini bertujuan untuk menentukan dan menjelaskan peran program diskon, media iklan dan word of mouth terhadap keputusan pembelian pada Factory Outlet Rown Division Surakarta. Sampel penelitian sampel accidental sampling sebanyak 100 konsumen dengan metode regresi linier berganda. Hasil penelitian program diskon, media iklan dan word of mouth secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian pada Factory Outlet Rown Division Surakarta. Kontribusi dari ketiga variabel independen dapat menjelaskan keputusan pembelian sebesar 43,5% dan sisanya dipengaruhi dari variabel lain. Kata kunci: program diskon, media iklan, word of mouth, keputusan pembelian Abstrack Business competition today, every company must be able to respond to economic conditions quickly and precisely for business competition that moves very dynamically and is full of uncertainty about market competition. This study aims to determine and explain the role of discount programs, advertising media and word of mouth on purchasing decisions at Factory Outlet Rown Division Surakarta. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of research on discount programs, advertising media and word of mouth simultaneously and partially have a significant effect on purchasing decisions at the Factory Outlet Rown Division Surakarta. The contribution of the three independent variables can explain the purchase decision by 43,5% and the rest is influenced by other variables. Keywords: discount program, advertising media, word of mouth, purchasing decisions
Co-Authors Aan Hasanah Abdul Rosyid Adinda Trya Izni admin, Ahmad Khumaidi Adriani Adnani Ajim Robuna Algifari Rozak Firdaus Alit Hindri Yani Alvy Barokah Alyanisa Anne Putri Aprilla Adawiyah Arantya, Nina Qurain Arrabiatul Adabi Asep Saepuloh Asrita . Avita Puspa Pratiwie Awit Marwati Sakinah Ayu Septia Nilamsari Azwar Azwar Baiq Melis Intan Manora Bambang Mursito Bayani, Faizul Bellaji , Bismi Maryam Burhanudin Burhanudin Bustari Bustari Choirul Saleh Dadang Sukandar Dasa Ismaimuza Diah Ayu Harumbina Dimas Ardiansyah Dina Ainunnisa Dinda Rizki Khoirunnisa Dini Nur Dona Ikranova DPW, Ida Aryati Dwi Oktaviani Lardo Putri Ecky Gilang Ardi Saputra Eka Lia Paryanti Eka Risma Putri Eli Arsanah Elisa Viryani Elva Rahayu Ely Mawaddah Emi Handriana Eny Kustiyah Erin Padilla Siregar Ernawati Tri Handayani Esti Dwi Rahmawati Euis Sunarti Evan Farhan Wahyu Puadi Fadhistia Fadhistia Fadhli A Gani Fadli A. Gani Faisal Isra Maulana Faris Ardiansyah Fatwa Arifah Fithri Setya Marwati Fitriah Fitriah Amina Fitriana . Grido Handoko Sriyono Gusti Diansyah Hana Fauziah Hasbyannur Hasibuan Haya Haya Hazera-Tun-Nessa Helmi Fuadi Hendra Dewangga Putra Hosaini IKA TRISNANTASARI Imam Bukhori Indani Insan Setiawan Intan Permatasari Ira Pani Arini Ismiati Isnaini ., Isnaini Isnawati, Iin Aini Isri Nasifah iswanto Iwannudin Iwannudin Iyar Sasavila Aypik Jumiati . Jusmala Sari Kevin Hewison Kusuma, Airlangga Surya Kuswanti, Ana Layla Hafni Lia Kurniasari Lia Natalia Linna Oktaviana Sari Lintang Kurnia Dewi Luluk Nur Aini Lutvia Nur Aini m rezeki muamar M. Rizky Setia Ramadhan Maghfir Akbar Mastikawati Mayasafira Miftakhul Amin Mohammad Habib Mufirda Mufirda Muhammad Rijal Wahid Muharram Muhammad Yusnan Muhammad Yusuf Ritonga Mulyadi, Alvind Meilinda Munigar, Eni Mustika Ayu Lestari Nada Yulfani Wulandari Nining Fatria Ningsih Nur Sangadah Nuraida Nurmawati . Nuswantari Nuswantari Omiati Natalia Pang S. Asngari Paringsih Paringsih Prasetya Ady Purnama Pratiwi , Maudy Intan Pratiwi, Dita Retno Prima Dewi K Priyono Priyono Pusporini Palupi Jamaludin Putri Nasywa Nabilah Ma’rifatillah Raden Ahmad Barnabas Rahmawati . Raisna . Rakhmah Nafisah Ramdhan Setiawan Rani Astria Rasad Musfik R Ratna Yuliawati Redi Gamsah M Reni Wijiyati Renita Astri Retno Dyah Kusumastuti, Retno Dyah Rico Dwi Saputro Rifiana, Andi Julia Rifki Firmansyah Rochmi Widayanti Rohman, Fatkhur Rosa Nikmatul Fajri Rosmala Dewi Rusmadi Awza S.Pd. M Kes I Ketut Sudiana . Saeful Amin Saiful Saiful Salsa Welyana Sarsono Siregar, Lestari Siti Adaniah SITI AMINAH Siti Maryam Fahilla Palestina Siti Wardah Soesilo Zauhar Sri Hartono Sri Wahyuningsih Sudarwati Sudarwati Sukaesih Supratman Supratman Suprihatin Guhardja Susanti Tyaningtias Sutji Rochaminah Suyanti Suyanti Syahrul Syah Al-Farizi Syarip Hidayat Tarno Tarno Taufik Hidayat Taufiq NM Tri Handayani, Ernawati Uljanatunnisa, Uljanatunnisa Wahyu Agung Setyo Wawan Kokotiasa Widji Astuti Widya Lusi Arisona Yessi Handriani Yulianda Nofika Sari Yuni Khofifah Kurniawati Zempi, Chairun Nisa