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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) el-Jizya: Jurnal Ekonomi Islam Ikonomika : Jurnal Ekonomi dan Bisnis Islam Ijtima'iyya: Journal of Muslim Society Research Jurnal Ilmiah Manajemen Kesatuan Ijtimā`iyya: Journal of Muslim Society Research
Chandra Warsito, Chandra
Jurusan Syariah STAIN Purwokerto
Religion Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Corporate Social Responsibility Strategy in Maintaining Culinary Company Image Case Study of Waroeng Steak and Shake Purwokerto Branch Sinaga, Risni; Warsito, Chandra
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2172

Abstract

Corporate Social Responsibility (CSR) is an action carried out by the company in accordance with the company's capabilities as a form of responsibility for the community and the environment around the company. The purpose of this research is to find out how the implementation of Corporate Social Responsibility in maintaining the company's image at Waroeng Steak And Shake Purwokerto Branch. This research is a field research with a qualitative descriptive approach. Data collection techniques using observation, interviews, and documentation. Meanwhile, data analysis was carried out by data reduction, presentation, and drawing conclusions. The technique of examining the data in this study used the triangulation method. Based on the results of the research conducted, it can be concluded that the implementation of the Corporate Social Responsibility program can maintain the Company's Image at Waroeng Steak And Shake Purwokerto Branch through the strategy of establishing communication and friendship.
Co-Authors Ab. Wahab, Norailis Arief Adhy Kurniawan Nida Umi Farhah, Nida Umi Pujiati Pujiati Sholikhin, Iin Sinaga, Risni Suryandari, Sofia Yustiani Wahab, Norailis Ab. Wibisono, Dhika Dzulkarnain Wiwiek Rabiatul Adawiyah