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All Journal Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Manajemen KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Service and Research GREENOMIKA Jurnal Pengabdian Sosial Jurnal Kebijakan Pembangunan Daerah (JKPD) Jurnal Abdimas Nusantara
Hermansyah Andi Wibowo, Hermansyah Andi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Journal of Social Service and Research

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AN EXPLICATION OF HOW WEBSITE DESIGN ACTUALLY SHAPES ONLINE CUSTOMER LOYALTY: INCORPORATING SEM AND PERSON-ITEMS MAP ANALYSIS Wibowo, Hermansyah Andi
International Journal of Social Service and Research Vol. 5 No. 1 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i1.1190

Abstract

This article aims to provide a clear picture of how website/application design equates websites with applications, hereinafter referred to as websites, influences the formation of electronic loyalty (eLoy) through electronic trust (eTrust) and electronic satisfaction (eSat), by providing empirical evidence about the relationship between the demographic aspects of respondents and their choice of response to how the website/app is designed by the company. The research employs a laboratory simulation approach by explicating SEM-based results using the PIM feature within the Rasch model. The verified SEM model demonstrates strong goodness of fit, with six indexes indicating satisfactory results. The findings not only enhance theoretical understanding but also lay the groundwork for future research suggestions, demonstrating the potential for serendipitous discoveries in the evolving landscape of online shopping behavior. Future research should focus on refining the methodology for combining SEM and PIM analysis to further enhance the understanding of online consumer loyalty through website design.
Co-Authors Deni Sunaryo, Deni Denny Kurnia, Denny Ikhsan, Khairul Martina Rahmawati Masitoh Masitoh, Martina Rahmawati Miharja, Dede Tory Muhammad Johan Widikusyanto Prihatma, Gugup Tugi S.Pd. M Kes I Ketut Sudiana . Suhaemi, Muhamad Wibowo, Hermansyah