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All Journal Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Eco-Entrepreneur Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis Jurnal SOLMA Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Kajian Ilmu Manajamen Journal Research of Social Science, Economics, and Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Journal of Ekonomics, Finance, and Management Studies
AS, Fathor
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Journal Research of Social Science, Economics, and Management

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Implementation of Relationship Marketing Sharia Perspective In Sharia Microfinance Institutions In Madura AS, Fathor; Fatmariyah, Fatimatul; Arifin, Sirajul; Syarif, Muh.
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i06.268

Abstract

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy to overcome it, one of which is Sharia relationship marketing. The purpose of this research is to analyze the implementation of sharia relationship marketing at BPRS Bhakti Sumekar Sumenep. The research method used is a descriptive method of quantitative approach. The results showed that BPRS Bhakti Sumekar Sumenep has assimilated sharia relationship marketing quite well, it is shown from the results of respondents' assessment of the dimensions used in the study.
Co-Authors Agus Romadhon Ahmad Ghufrony Ahsan, Muhamad Ainun , Moh. Baqir Andriani Samsuri Ariansyah, Rizky Azizah, Revi Ifatul Dian Farida Asfan Fageh, Achmad Fansuri, Hamzah fathor Fathorrahman Fathorrahman, Fathorrahman Fatmariyah, Fatimatul Gultom, Yosi Efra Elkana Iffan Maflahah Lutfiyah, Zekiyatul Maulidiyah, Isroul Ayu Mohammad Arief Muhammad Yazid Mukoddimah, Lailatul Nurdody Zakki Pradana, Bahtiar Yudha Putera, Aditya Januar Rizki Rizki Rizki Rosa Prafitri Juniarti Rosi, Fahrur SANAJI Saputra, Moh Haikal Sirajul Arifin Syarif, Muh Syarif, Muh. Umam, Moh Asrul Wulandari, Livia Dwi Yessy Artanti