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All Journal Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Eco-Entrepreneur Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis Jurnal SOLMA Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Kajian Ilmu Manajamen Journal Research of Social Science, Economics, and Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Journal of Ekonomics, Finance, and Management Studies
AS, Fathor
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

 1 
Dampak Sosial Media Marketing, Daya Tarik dan Kepuasan terhadap Minat Berkunjung Kembali di Desa Wisata Kabupaten Bangkalan AS, Fathor; Rizki
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.802

Abstract

This study aims to examine the effect of social media marketing, attractiveness and tourist satisfaction on interest in visiting again in the tourist village of Bangkalan Regency. The research approach used is quantitative causality. The population consists of tourists who are currently or have visited. The sample size was 120 people. And the sampling technique used is purposive sampling. The data was collected by distributing questionnaires and the results were analyzed using the partial least squares method. The results of the study stated. Social media marketing has a positive and significant effect on tourist satisfaction. Social media marketing has a positive and insignificant effect on interest in visiting again. Attractiveness has a positive and significant effect on tourist satisfaction. Attractiveness has a positive and significant effect on interest in visiting again. Tourist satisfaction has a positive and significant effect on interest in visiting again. Keywords: Social Media Marketing, Attraction, Satisfaction, Interest in revisiting.
Pengaruh Kualitas Pelayanan dan Citra Destobasi  terhadap Loyalitas Pengunjung Wisata Mangrove dengan Kepuasan Wisatawan sebagai Variabel Intervening Lutfiyah, Zekiyatul; AS, Fathor
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.803

Abstract

This study aims to identify the effect of service quality variables and destination image on tourist loyalty through tourist satisfaction. the research approach used is quantitative causality, with the research population being all visitors to labuhan madura mangrove tourism, the sample size is 112 respondents and the sampling technique used is purposive sampling. this research was collected by distributing questionnaires and the results will be analyzed using the Partial Least Square (PLS) method. The results stated that service quality has a positive and significant effect on tourist loyalty, service quality has a positive but insignificant effect on tourist satisfaction, destination image has a positive and significant effect on tourist loyalty, destination image has a positive and significant effect on tourist satisfaction, and tourist satisfaction has a positive and significant effect on tourist loyalty. Keywords: Service Quality, Destination Image, Satisfaction, And Loyalty.
Co-Authors Agus Romadhon Ahmad Ghufrony Ahsan, Muhamad Ainun , Moh. Baqir Andriani Samsuri Ariansyah, Rizky Azizah, Revi Ifatul Dian Farida Asfan Fageh, Achmad Fansuri, Hamzah fathor Fathorrahman Fathorrahman, Fathorrahman Fatmariyah, Fatimatul Gultom, Yosi Efra Elkana Iffan Maflahah Lutfiyah, Zekiyatul Maulidiyah, Isroul Ayu Mohammad Arief Muhammad Yazid Mukoddimah, Lailatul Nurdody Zakki Pradana, Bahtiar Yudha Putera, Aditya Januar Rizki Rizki Rizki Rosa Prafitri Juniarti Rosi, Fahrur SANAJI Saputra, Moh Haikal Sirajul Arifin Syarif, Muh Syarif, Muh. Umam, Moh Asrul Wulandari, Livia Dwi Yessy Artanti