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Journal : Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT)

Promosi Dan Pemasaran Hasil Pertanian Skala Rumah Tangga Di Masa Pandemi Covid 19 Awaluddin Hamzah; Iskandar Iskandar; Ilma Sarimustaqiyma Rianse; Salahuddin Salahuddin; Muhammad Aswar Limi
Jurnal Pengabdian Masyarakat Ilmu Terapan Vol 4, No 1 (2022)
Publisher : Vokasi Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jpmit.v4i1.24036

Abstract

The Covid-19 pandemic has had an impact on various aspects of human life, including agriculture. Although affected, agricultural land can be a solution to the crisis. Food and economic security are very basic problems for households in the life of urban communities. The problem faced by the community in promoting and marketing household-scale agricultural products during the COVID-19 pandemic in Mokoau Village, Kambu District, Kendari City, is the lack of knowledge and skills in making promotional materials and marketing household-scale agricultural products by utilizing information technology and digital-based communication (internet); lack of knowledge and skills in implementing strategies for promotion and marketing of household-scale agricultural products by utilizing digital-based information and communication technology (internet). Based on the results of the implementation of this thematic KKN integrated community service activity, it can be concluded that the community can understand the importance of promoting digital-based horticultural agricultural products during the Covid-19 pandemic. The public is able to know and apply marketing techniques using internet media during the Covid-19 pandemic. The community is able to produce promotional video content for horticultural products and upload it on YouTube media. There is a new motivation from the community in utilizing unused land around settlements for horticultural farming development land. Community participation to take advantage of thematic KKN activities is still relatively low, due to various obstacles and their respective activities. People are increasingly aware of increasing their ability to take advantage of advances in information technology as an important medium for the success of marketing horticultural agricultural products.
Co-Authors Abdi La Abdi Ade Sahrul Ahmad Ical Ahmad Muhajir, Ahmad Ainun Jariyah Aisyah, Tendri Nur Alan Canra Amurwani, Sulistyo Andi Awaluddin Any Suryantini Arfan Arfan Arsana, Made Widana Asma Jayanti Asmarita, Eganing Awaluddin Awaluddin Awaluddin Hamzah Awaluddin, Andi Aynul Izati Ayu, Ni Gusti Ayu Ketut Sulastri Azhar Bafadal Bahari Bahari, Bahari Dasmin Sidu Dwidjono Hadi Darwanto Efriani Efriani Erin Kristina Eva Aziza Fahria Nadiryati Sadimantara Fahria Nadiryati Sadimantara Fahria Nadiryati Sadimantara Fatma Yunita Ferdian Adi Saputra Nasran Fyka, Samsul Alam Gafaruddin, Abdul Gafarudin, Abdul Hadi Sudarmo Hadi Sudarmo Hermawan, Jojon Hidrawati Hidrawati Hidrawati, Hidrawati I made Riki Ariadi Ida Mardhiah Afrini Kasman Arifin Idrus Salam Idrus Salam Iko, La Ode Ine Fausayana Ine Fausayana, Ine Irmansyah S., Darlis Iskandar Iskandar Iswandi, R. Marsuki Jamhari, Jamhari Jukasmir Jukasmir La Ode Alwi La Ode Geo La Ode Kasno Arif La Ode Midi, La Ode LA ODE SYUKUR, LA ODE Lestari Rahayu Waluyati Lestari, Fenti Nandia M. Tufaila Maragi, Muh. Ikhawan Alif Al Muhammad Aswar Limi Muhammad Iqbal Kusumabaka Rianse Muhammad Iqbal Kusumabaka Rianse Munirwan Zani Nur Halizah, Nur Pama'tan, Aska Punde, Marvani Rahadi, Muhammad Ma’rif Rahma Dita Rianse, Muhammad Iqbal Kusumabaka Rukia Taslim Rustam, La Ode Salahuddin Salahuddin Samsul Alam Fyka Samsul Alam Fyka Sarabiah, Sarty Sari, Sitna Sinda Selfina, Selfina Slamet Hartono Slamet, Agustono Sri Widodo Syahrir Syahrir Syam Rahadi Syarni, Pertiwi Tamrin Tamrin Taridala, Sitti Aida A. Taridala, Sitti Aida Adha Usman Rianse WA KUASA Wa Ode Ceniwuladari Waode Istiqoma Waode Siti Anima Hisein Waode Syamsinar Weka GUSMIARTY ABDULLAH Weka Gusmiarty Abdullah, Weka Gusmiarty WEKA WIDAYATI Weka Widayati winda pratiwi Yusran Yusran Yusriadin Yusuf Musafir Kolewora Zulfikar Zulfikar ZULFIKAR LA ZULFIKAR