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Journal : Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo

The Oyster Mushroom Business Development Strategy In Anduonohu Sub-District Poasia District Kendari City Aynul Izati; Ilma Sarimustaqiyma Rianse; Samsul Alam Fyka
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 25 No. 1 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v25i1.92

Abstract

The purpose of this study was to determine the development of the oyster mushroom business in Anduonohu ​​Village, Poasia District, Kendari City. This research was conducted in June 2022. The object of this research was Tiga Putra Fram's oyster mushroom business. The method used is the case study method. The analysis used was SWOT analysis. The results showed that the strategy for developing an oyster mushroom business in Anduonohu ​​Village, Poasia District, Kendari City that could be applied was the SO strategy: increasing product sales volume by optimizing promotions through online media and offline media, opening cooperation with other parties related to the increase in soft skills and processed oyster mushrooms. ST Strategy: Implement a pricing strategy to maintain customer loyalty and improve the quality of the oyster mushroom products produced. WT's strategy: increasing cooperation between the government, white oyster mushroom entrepreneurs, and raw material suppliers related to oyster mushroom business policies and utilizing people's purchasing power by holding promotions.
Co-Authors Abdi La Abdi Ade Sahrul Ahmad Ical Ahmad Muhajir, Ahmad Ainun Jariyah Aisyah, Tendri Nur Alan Canra Amurwani, Sulistyo Andi Awaluddin Any Suryantini Arfan Arfan Arsana, Made Widana Asma Jayanti Asmarita, Eganing Awaluddin Awaluddin Awaluddin Hamzah Awaluddin, Andi Aynul Izati Ayu, Ni Gusti Ayu Ketut Sulastri Azhar Bafadal Bahari Bahari, Bahari Dasmin Sidu Dwidjono Hadi Darwanto Efriani Efriani Erin Kristina Eva Aziza Fahria Nadiryati Sadimantara Fahria Nadiryati Sadimantara Fahria Nadiryati Sadimantara Fatma Yunita Ferdian Adi Saputra Nasran Fyka, Samsul Alam Gafaruddin, Abdul Gafarudin, Abdul Hadi Sudarmo Hadi Sudarmo Hermawan, Jojon Hidrawati Hidrawati Hidrawati, Hidrawati I made Riki Ariadi Ida Mardhiah Afrini Kasman Arifin Idrus Salam Idrus Salam Iko, La Ode Ine Fausayana Ine Fausayana, Ine Irmansyah S., Darlis Iskandar Iskandar Iswandi, R. Marsuki Jamhari, Jamhari Jukasmir Jukasmir La Ode Alwi La Ode Geo La Ode Kasno Arif La Ode Midi, La Ode LA ODE SYUKUR, LA ODE Lestari Rahayu Waluyati Lestari, Fenti Nandia M. Tufaila Maragi, Muh. Ikhawan Alif Al Muhammad Aswar Limi Muhammad Iqbal Kusumabaka Rianse Muhammad Iqbal Kusumabaka Rianse Munirwan Zani Nur Halizah, Nur Pama'tan, Aska Punde, Marvani Rahadi, Muhammad Ma’rif Rahma Dita Rianse, Muhammad Iqbal Kusumabaka Rukia Taslim Rustam, La Ode Salahuddin Salahuddin Samsul Alam Fyka Samsul Alam Fyka Sarabiah, Sarty Sari, Sitna Sinda Selfina, Selfina Slamet Hartono Slamet, Agustono Sri Widodo Syahrir Syahrir Syam Rahadi Syarni, Pertiwi Tamrin Tamrin Taridala, Sitti Aida A. Taridala, Sitti Aida Adha Usman Rianse WA KUASA Wa Ode Ceniwuladari Waode Istiqoma Waode Siti Anima Hisein Waode Syamsinar Weka GUSMIARTY ABDULLAH Weka Gusmiarty Abdullah, Weka Gusmiarty Weka Widayati WEKA WIDAYATI winda pratiwi Yusran Yusran Yusriadin Yusuf Musafir Kolewora Zulfikar Zulfikar ZULFIKAR LA ZULFIKAR