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Journal : Miftah

Strategi Digital Branding melalui Media Sosial dalam Mendorong Engagement dan Kinerja Usaha UMKM di Kalimantan Barat: Systematic Literature Review Diansyah, Refor; Resvan, Resvan; Wahyudhi, Syukron; Indriani, Tari; Purnamasari, Wulan; Ainun, Nur
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/7pjrhk86

Abstract

This study systematically reviews literature on Instagram-based digital branding strategies and their influence on engagement and business performance of MSMEs (UMKM) in West Kalimantan. It aims to identify key strategies, assess their effectiveness, and synthesize findings related to brand awareness, customer engagement, and business growth outcomes.The research adopts a Systematic Literature Review (SLR) using the PRISMA framework. Literature was sourced from Google Scholar, Scopus, and peer-reviewed journals on digital marketing and MSMEs. Findings show that Instagram digital branding improves engagement through visual content, storytelling, consistent posting, reels, live streaming, and hashtags. Higher engagement increases brand awareness, customer loyalty, and purchase decisions, leading to improved sales, market expansion, and revenue growth. However, limited digital literacy and weak content optimization remain major challenges for MSMEs.
Co-Authors Adiningsih S, Sri Hutami Adyningsih, Sri Hutami Agusnaya, Nurrahmah Alif, Andi Muhammad Andi Sawe Ri Esso Andi Tenri Ampa Anggraeni, Naufa Julia Anita Candra Dewi Ardhiyani, Ika Widya Arif, Donny As Syukri, Khoirul Anam Asti Nur Aryanti Candraningrat, C. Candraningrat Candraningrat, C. Candraningrat2 Dani Rizana Darno, Darno Diansyah, Refor Didik Setiawan Ekasari, Ratna Firdaus, Nurwahidah Fittriya, Nurul Laili gina dewi sonia Hamsar, Israwaty Herlianingrat, Ratu Stevanny Hidayah, Resky Wira Hifza, Hifza I Wayan Swandi Ihsan Said Ahmad, Muhammad Indriani, Tari Jonimar, Jonimar Juniardi Juniardi K, Amiruddin Labusab, Labusab Lesmanawati, Dewi Lia Febria Lina Mallajareng, Muhlis Marina MD Arifin, Khadijah binti MENDY HOSANA M., MENDY HOSANA Moh Sabri AR Muhamad Parhan Muhammad Hasan Muhlis Muhlis Muslimah Muslimah MUSLIMIN Muslimin Kara MUSTARI Mustari Mustari Najib, Marhawati Nani Triana Ngibad, Khoirul Nia Rahmawati, Nia Niken Savitri Primasari Nirmala, Fatra Lena NIRMALA, PUTRI Nur Ainun Nur Arisah Nur Hikmah Nur Indah Sari Nurwahida Nurwahida, Nurwahida Palupi Permata Rahmi Putra, Purniadi Rahmadani, Riya Rahman Ambo Masse Rahmatullah Rahmatullah Ramli, Hartini Refor Diansyah Resvan Resvan, Resvan Rosidah Rosidah Rosidin, Mochammad Khoirul Said Ahmad, Muh Ihsan Savitri Primasari, Niken Septiandi, Indra Dwi Cahya Siti Aminah Sri Wahyuni Subur, Hikmayani suhaeb, Sutarsi Sukamto, Ika Sumiyarsi Suwandi S. Sangadji Syamsu Rijal Syukron Wahyudi Tadampali, Andi Caezar To Tari Indriani Taufik Kurrohman Wahyudhi, Syukron WAHYUDI Wahyudi Wahyudi Wahyudin Nor Wasik, Zainul Windi Afdal, Windi Wisudawaty, Ika Yucha, Nikma Zainul Wasik Zulistnayarti, Andi