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Juwita Juwita, Juwita
Universitas Muslim Indonesia
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Journal : ECONOMETRICS: Journal of Sustainable Economics and Management

 1 
Pengaruh Atmosfer Cafe dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen di Cafe at Back Coffee Pangkalpinang Juwita, Juwita; Sabila, Enggel Dwi; Noviyanti, Indah
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 3 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management (In-Press)
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

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Abstract

The development of the coffee industry in Indonesia shows significant growth, with coffee shops no longer just a place to enjoy drinks, but also a social space for the younger generation. This study analyzes the influence of cafe atmosphere and lifestyle on consumer purchasing decisions at Cafe at Back Coffee Pangkalpinang, focusing on the younger generation aged 15-40 years. Using a quantitative explanatory approach method and purposive sampling technique, the study involved 150 respondents who were studied through questionnaires and observations, and analyzed using SmartPLS 4. The results showed that cafe atmosphere and lifestyle had a positive and significant effect on consumer purchasing decisions, with the ability to explain 62.7% of the variation in purchasing decisions. The findings revealed that elements such as interior design, lighting, music, aroma, and cafe service quality, as well as the dynamic lifestyle of the younger generation substantially influence consumer preferences. The study provides theoretical contributions in understanding consumer behavior in the coffee shop industry and practical implications for cafe managers to develop marketing strategies that focus on consumer experience and contemporary lifestyle trends.
Co-Authors Abzeni, Abzeni Adnin, Ismi Afriansyah Afriansyah Agustian Agustian Agustin, Feby Veronicha Ahmad, Aktsar Roskiana Akmaluddin Akmaluddin Alvionsya, Fellby M. Alvionsya, Fellby Meidy Amin, Susanti Andri Rusta Andriansyah Andriansyah Andy Saputra Anggara, Deffri Apriansyah, Dolly Aprilisa, Shinta Aprinsyah, Dolly Asli, Kartika Asmadi, Didi Asriani Asriani, Asriani Azhary, Dany Bambang Panca Syahputra Bangun, Budianto Bugis, Hairudin Desi Arisandi Dhian Herdhiansyah Dirgantara, Bayu Donna Boedi Maritasari Elisa Elisa Elisanti, Dera Fungki Elserra Siemin Ciamas Evi Lorita, Evi Fitri Anggraini, Fitri Hafifatunnur, Hafifatunnur Hani, Ummi Hanum, Firlia Herianto , Ahmad Herli, Dadang Heru, Fahlevi Hidayaturrahmi, Hidayaturrahmi Ida Ayu Putu Sri Widnyani Ika Marlia Illahi, Mutiara Wahyu Iman, Dian Zulfatul Indri Hapsari Intansari Nurjannah Irawati Irawati Irawati, Riana Islam, Kireida Rona Jannah, Syarifah Raihannatul Jelita, Adriani Joefrian, Muhammad Soultan Junidar, Junidar Kader, Bando Amin C. Kartiani, Andi Khoiro, Ummul Kokom Komalasari Lampasa, Yunitawati Liana, Fitri Lili Handayani, Lili Lubis, Muhammad Salim Fauzi Ludang, Ellydia Marhamah Marhamah Mariyono Sedyo Winarso, Mariyono Sedyo Marjani Marjani MARJANI MARJANI, MARJANI Marlina Marsehan, Ahmad Martiani , Martiani Martiani Martiani, Martiani Masliani, Masliani Masyitoh, Iim Siti Maulana Maulana, Maulana Maulana, Teuku Medyan Riza Mhd Fajri Miftahuddin Miftahuddin Mochamad Saefullah, Mochamad Mudarris, Badrul Muhammad Qadaruddin Munazzir, Munazzir Museliza, Virna Mutiawani, Viska Nasution, Emmi Rahmiwita Nelly Nelly Nikentry, Nikentry Noprison, Noprison Noviyanti, Indah Nurdin, Zahnur Nurhaeda, Nurhaeda Perdima , Feby Elra Perdima, Feby Elra Pratama, Pratama Pratiwi, Irda Purnomo Purnomo Putra, Sandi Putri Mauliza, Putri Putri, Rusvika Qamariah, Qamariah Rahmadansyah, Arya Rahman, Nur Resti Renaldi, Agus Rendra Resnawati Rifa’i, Moh. Rini Susana Risa, Nursanty Rizka Aulia Rusmina, Cut Sabila, Enggel Dwi Safaringga, Afriyanti Helen Sahputra, Muhammad Dani Saputra, Dandi Saputra, Yobi Rion Sariakin Sariakin Setiawan, Buddy Siregar, Muhammad Rizal Siti Afrianty Daniya Ratulangi, Siti Afrianty Daniya Siti Mayang Sari Sofia, Sofia - Suhanda, Rahmad Suherman, Suherman Sulandjari, Ika sarawati Sulvinajayanti Sulvinajayanti, Sulvinajayanti Sumantri , Ajis Sumantri, Ajis Supriyanto Supriyanto Sutisna Sutisna Suyasa, Tommy Y.S. Syahputra, Roni Syaiful Zuhri Harahap Syamsul Arifin Tatang Abdurrahman, Tatang Tati Suryati Tessa, Maria Theresia Umar, Fadly Wahyudi Wahyudi Wasino Wasino Yamani, Ahmad Zaki Zainuddin, Zainuddin Zainuddin, Zul Ikram Zainuddin, Zulikram