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All Journal Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology Suluh Pembangunan: Journal of Extension and Development Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil EKONOMIS : Journal of Economics and Business Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL ILMIAH MAHASISWA AGROINFO GALUH Journal of Tropical Marine Science Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Food System and Agribusiness (JoFSA) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Sylva Lestari Open Science and Technology Open Community Service Journal Jurnal Pendidikan Indonesia (Japendi) Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Journal of Agriculture and Social Development Jurnal Perikanan Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja
Maya Riantini, Maya
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
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Journal : Journal of Agriculture and Social Development

 1 
Tingkat Kepuasan Konsumen dan Faktor-Faktor yang Memengaruhi Pembelian Pempek NR di Kota Bandar Lampung: Consumer Satisfaction Levels and Faktors that Influence Pempek NR Purchases in Bandar Lampung City Febby Wulandari; Yaktiworo Indriani; Maya Riantini
Journal of Agriculture and Social Development Vol. 1 No. 1 (2022): Journal of Agriculture and Social Development
Publisher : Research and Social Study Institute (RESSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/jasodev.v1i1.4

Abstract

Pempek is a culinary food favored by many ages, which is processed using the basic ingredients of sea fish and tapioca flour. This study aims to determine the level of customer satisfaction, and the purchasing pattern of pempek NR in the city of Bandar Lampung. The study used a survey method with direct interviews using a questionnaire at the locations of Pempek NR Telukbetung and Rajabasa branches. Data collection in June-July 2020. The research data were analyzed descriptively qualitatively using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) methods. Data collection used accidental sampling of 50 consumers with criteria of at least 17 years and had bought pempek NR twice in the last 3 months before covid-19. The results of research on the level of customer satisfaction are in the criteria of satisfaction with a value of 78.35 percent. The buying pattern is seen from the frequency, namely (62%) buying 5-10 pieces in one transaction, the most popular type is cheese filled pempek (34%), with the purchasing frequency (78%).
Co-Authors Abdullah Aman Damai Achdiansyah Ade Rahmad Rmadhan Adia Nugraha Adia Nugraha Affandi , Muhammad Irfan Agus Budi Utomo Agus Setyawan Al Faris, Luthfi Naufal Al Safar, M Rizki Aminah Candra Kasih Andriyan Apriyono Annida Ubaidillah Annisa Elvaretta Insani Askaruddin Annajib Aulia Ruli Novenda Ayla Vilin Windyata BIDARTI, AGUSTINA Bustanul Arifin Damai, A Aman Dame Trully Gultom Dewi, Niken Puspita Dwi Haryono Eka Wahyu Rahmawati Erik Budi Susanto Erna Rochana Ervina Dwicahyani Febby Wulandari Fembriarti Erry Prasmatiwi Filipus Cahya Kusuma Putra Gusti Ayu Komang Theresia Aidawati Hartoyo Hartoyo Helvi Yanfika Hutasoit, Ropatina Monika Valentina Indah Listiana Indah Nurmayasari Indra Gumay Febryano Khoirrinabila, Aulia Ktut Murniati Ktut Murniati Kusnandi, Savira Adelia Lestari, Dyah Aring Hepiana Lutfiani, Ulfah Maloring, Darius Sesario Muhamad Irfan Affandi Muhammad Irfan Affandi Muhammad Irfan Affandi Novita Tresiana Nur'aini, Lestari Gita Nurul Sarwinda Nur’aini, Lestari Gita Pilatus Utama Mandala Putra Puspita Yuliandari Putri Larasati Putu Shabna Dewi R Hanung Ismono Raden Ajeng Diana Widyastuti Rahmat Sepriadi Rama Ayu Fitri Rendi Setiawan Ridho Elghani Rinaldi Bursan Ristiawati, Risa Rudi Situmeang Saleh, Yuliana Savira Adelia Kusnadi Septiyana Sari Sianturi, Sulastri Sitanggang, Rostuti Lusiwati Supono Supono Susanto Susanto Thomas Mayang Andriadi Wan Abbas Zakaria Wan Abbas Zakaria Widiastuti, Endang Linirin Windyata, Ayla Vilin Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yunita Munisara Zainal Abidin