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Fatkhur Rohman
STKIP Nurul Huda
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Journal : JATIMAS : Jurnal Pertanian dan Pengabdian Masyarakat

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Optimasi Posisi Tawar Petani Kabupaten Jombang melalui Strategi Kemitraan Asosiasi Komoditas Rohman, Fatkhur; Nareswari, Aptika Hana Prastiwi; Saptorini, Saptorini; Sutiknjo, Tutut Dwi; Rahardjo, Tjatur Prijo
JATIMAS : Jurnal Pertanian dan Pengabdian Masyarakat Vol. 4 No. 1 (2024): MEI
Publisher : Kadiri University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jatimas.v4i1.5582

Abstract

The partnership between farmers and commodity associations in food, horticulture, and plantation sectors holds significant potential to strengthen farmers' bargaining position in Jombang Regency. This initiative highlights various challenges farmers face in marketing their products, particularly regarding price negotiations and limited market access. By implementing partnership strategies through commodity associations, farmers are expected to optimize their bargaining position in both local and regional markets. The outreach method involved organizing meetings between farmers and commodity associations. These meetings aim to facilitate stakeholder dialogue to discuss marketing strategies, fair price setting, and strengthening distribution networks. Additionally, training is conducted to enhance farmers' capacity to negotiate and understand market dynamics. The results of this outreach activity indicated an improvement in farmers' understanding of marketing strategies and price negotiation. Moreover, farmers' access to local and regional markets has increased through networks built with commodity associations. This is reflected in farmers' increased incomes and the stability of agricultural products in Jombang Regency. The partnership between farmers and commodity associations (Comas) effectively enhances farmers' bargaining position. With strong collaboration between both parties, farmers can gain more significant benefits regarding fair prices and broader market access, thus improving farmers' welfare and food security in the Jombang Regency. Kemitraan antara petani dengan asosiasi komoditas pangan, hortikultura, dan perkebunan memiliki peluang besar untuk memperkuat posisi tawar petani di Kabupaten Jombang. Inisiatif ini menyoroti berbagai tantangan yang dihadapi petani dalam memasarkan produk mereka, terutama dalam hal negosiasi harga dan keterbatasan akses pasar. Dengan menerapkan strategi kemitraan melalui asosiasi komoditas, diharapkan petani dapat mengoptimalkan posisi tawar mereka di pasar lokal maupun regional. Metode pengabdian ini melibatkan penyelenggaraan pertemuan antara petani dan asosiasi komoditas. Pertemuan tersebut bertujuan untuk memfasilitasi dialog antara pihak terkait guna membahas strategi pemasaran, penetapan harga yang adil, serta penguatan jaringan distribusi. Selain itu, dilakukan pelatihan untuk memperkuat kapasitas petani dalam bernegosiasi dan memahami dinamika pasar. Hasil dari kegiatan pengabdian ini menunjukkan adanya peningkatan dalam pemahaman petani mengenai strategi pemasaran dan negosiasi harga. Selain itu, terdapat peningkatan akses petani ke pasar lokal dan regional melalui jaringan yang dibangun Bersama asosiasi komoditas (Askom). Hal ini tercermin dari peningkatan pendapatan petani dan stabilitas harga produk pertanian di Kabupaten Jombang. Adanya kemitraan antara petani dan Askom merupakan strategi efektif dalam meningkatkan posisi tawar petani. Kerjasama yang kuat antara kedua belah pihak, petani dapat memperoleh manfaat lebih besar dalam hal harga yang adil dan akses pasar yang lebih luas sehingga meningkatkan kesejahteraan petani dan ketahanan pangan di wilayah Kabupaten Jombang.
Co-Authors Abdullah, Radhinal Adi, Testa Ahmad Afandi Aini, Fica Aida Nadhifatul Albarad, Annisa Salsabilla AM Mufarrih Amalia, Zakiyah Amiruddin Siahaan Amrina Izzatika Amrullah, Utsman Syah Anbiya, Bakti Fatwa Annas, Muhamad Aprilianto, Rifqy Taufiq Arimbi, Nuriska Dwi Aryan Danil Mirza. BR Asari, M. Reza Audrie, Fiona Sophie Ayu Lusiyana, Ayu Bin Abas, Mohammad Fadhil Br Barus, Ratih Alinda Candra Wijaya, Candra Chair, Sultan Ayughi Effendi, Arief Eka Susanti Eka, Syayyidah Alifah Eko Yudiyanto Endayani, Henni Farida, Nike Nur Faridatul Ulfah, Yetty Fathia, Syaharani Noer Fitri Handayani Fuadi, Muhammad Irjaul Gemilang, Cindi Hadi Susilo, Sugeng Harahap, Nadya Arifah Malasri Harahap, Nur Fauziah Haris Puspito Buwono Hasibuan, Syahrial Parlindungan Inom Nasution Iqbal Muhammad Syaifullah Isnawati Isnawati Jariyah, Ita Ainun Karo, Tiy Kusmarabbi Khabib, Achsanul Khusnudin, Imam Majidah, Rona Marta, Akbar Andika Martawati, Mira Esculenta Mesiono, Mesiono Moh. Hartono Moh. Toifur Monasari, Ratna Muhammad Arif Nur Huda Muhammad Saefullah, Muhammad Muhammad Sodikin Murni, Cahya Intan Nareswari, Aptika Hana Prastiwi Narhendi Nelly Astuti Neny Desriani Nur Hidayah Nur Susilowati, Retno Yuni Nurdalila Nurhadi Nurul Jannah Octary, Ayu Dwiny Pramudiyanti Putra, Joni Putri, Nur Amalia Rachmat Trijono Rahayu Pristiwati Repi, Predi Ari rifa'i, Muhammad Robiatul Adawiyah ROY JANUARDI IRAWAN Rumatiga, Hidayat Ryzal Perdana Sa'adah, Nila Lafifatus Saiful Akhyar Lubis Sakti Ritonga Salminawati Saptorini Saptorini, Saptorini Siti Duratun Nasiqiati Rosady Sitorus, Nuraisyah Sri Wahyuni Syafaatuzzahra, Lailiyah Talifatim Machfuroh, Talifatim Tien Rafida, Tien Tifani, Cindy Tjatur Prijo Rahardjo Triana, Diah Tutut Dwi Sutiknjo Umi Melinda, Resti Undang Rosidin Wati, Maulida Laily Kusuma Weddakarti, Eva Zahra, Rokhima Fatimah