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All Journal INTEKNA Jurnal Teknik Sipil PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat FiTUA : Jurnal Studi Islam TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora
Muhammad Humaidi, Muhammad
Politeknik Negeri Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : FiTUA : Jurnal Studi Islam

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Public Relations Strategy in Building a Positive Image of Local Value-Based School Humaidi, Muhammad; Rofiki, Moh.
FiTUA: Jurnal Studi Islam Vol 6 No 1 (2025): June
Publisher : STIT Sunan Giri Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47625/fitua.v6i1.1030

Abstract

The importance of building a positive school image through public relations strategies based on local values amid increasingly fierce competition in education. The purpose of this study is to analyze the public relations strategies implemented by MA Miftahul Ulum Roto Krucil, with a focus on the integration of local values in school communication and its impact on the institution's image. The method used is a qualitative approach with a case study design, involving in-depth interviews, participatory observation, and documentation. The research findings indicate that public relations strategies based on local values, such as the implementation of Saturday Studies, alumni involvement, and the use of social media, are effective in strengthening emotional bonds between the school and the community. Additionally, the internalization of values such as mutual cooperation and solidarity in school activities, along with the preservation of local culture, are key factors in building a positive school image in the public eye. This research provides significant contributions to the understanding and application of public relations strategies based on local values in an educational context and serves as a reference for other schools in developing more effective and contextually relevant communication strategies.
Co-Authors Abdul Rozaq Abdurrahman Abdurrahman Ahyati, Inayatul Ulya Aunur Rafik, Aunur Evi Lestari Pratiwi - Politeknik Hasnur Kalimantan Selatan, Evi Lestari Pratiwi Farizi, Salman Hidayatullah, Moh. Yoga Khairil Yanuar, Khairil Moh. Rofiki Rinova Firman Cahyani, Rinova Firman Ruspiansyah, Ruspiansyah Zulham Zulham