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Journal : Sosiohumaniora

FRAMING ANALYSIS OF BTS'S JUNGKOOK PERFORMANCE AT THE FIFA WORLD CUP Firdausi, Farikha 'Ulya; Jatmika, Sidik
Sosiohumaniora Vol 27, No 2 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i2.67986

Abstract

This study aims to analyze how international media framed BTS’s Jungkook’s performance at the 2022 FIFA World Cup in the context of South Korea’s cultural diplomacy and nation branding. Using a qualitative descriptive approach with content analysis assisted by NVIVO 15 software, the research examined 52 online news articles from five regional clusters such as South Korea, ASEAN, the Middle East, South Asia, and Western countries. The study applies Entman’s framing theory (1993) to identify the four main dimensions of framing: problem definition, causal interpretation, moral evaluation, and treatment recommendation. Each article was coded thematically to explore both manifest and latent meanings related to cultural diplomacy and nation branding, while sentiment analysis identified the tone and direction of coverage. The findings reveal that positive framing and sentiment dominated across all regions, especially in portraying Jungkook as a global cultural ambassador and symbol of South Korea’s soft power. Approximately 43%–49% of news articles contained positive sentiment, emphasizing Jungkook’s contribution to promoting Korean culture, while only 5%–7% showed negative sentiment, mostly from ASEAN and Western media questioning cultural dominance and commercialization. The results highlight the significant role of media in shaping global perceptions of non-state actors and strengthening South Korea’s diplomatic narratives through popular culture. This study fills the existing research gap by linking cultural diplomacy with global sports events, illustrating how celebrity representation contributes to a nation’s image-building efforts. Future research could compare audience responses across platforms to enrich understanding of cultural framing in global contexts.
DEMOCRATIC PROGRESSIVE PARTY’S DIGITAL POPULISM TOWARDS REUNIFICATION NARRATIVES IN X 2020-2024 Yanuariandi, Muhamad Alfi; Jatmika, Sidik
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i3.69972

Abstract

This research aims to analyze how the Democratic Progressive Party (DPP) utilizes digital populism on platform X (formerly Twitter) to reinforce Taiwan's distinct identity and shape public opinion regarding Taiwan-China reunification. A mixed-methods approach was employed, analyzing 920 posts from 2020 to 2024. Data were examined using Naïve Bayes classification for quantitative sentiment analysis and qualitative thematic evaluation grounded in Social Identity Theory. The research results reveal three primary findings. First, the DPP successfully establishes an "in-group" identity based on progressive and democratic ideals, contrasted with an "out-group" depiction of Chinese authoritarianism. Second, although the DPP effectively controls digital discourse on sovereignty and social initiatives, sentiment analysis indicates persistent polarization in public responses. Third, while "inclusive populism" has effectively fostered group preference and political allegiance, this approach encounters constraints associated with fundamental geopolitical issues. These discoveries highlight that digital populism serves as an effective tool for identity consolidation, though it may intensify societal divisions rather than establishing a broad consensus in cross-strait interactions. This research explores the role of social media within East Asian security dynamics and examines the influence of digital communication on regional political stability.