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All Journal Politika: Jurnal Ilmu Politik JAS (Journal of ASEAN Studies) Jurnal Ilmiah HUBUNGAN INTERNASIONAL Jurnal Hubungan Internasional JURNAL KOLABORASI Masyarakat Indonesia JUSS (Jurnal Sosial Soedirman) Jurnal Penelitian Politik Politeia: Jurnal Ilmu Politik Politeia: Jurnal Ilmu Politik Mandala: Jurnal Ilmu Hubungan Internasional Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Jurnal Transformative Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Political Issues Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Abdi Kami : Jurnal Pengabdian Kepada Masyarakat El-Wasathiya: Jurnal Studi Agama Jurnal Ilmiah Wahana Pendidikan Decision: Jurnal Administrasi Publik Jurnal Inovasi Pengabdian Masyarakat Pendidikan JRP (Jurnal Review Politik) PARAPOLITIKA: Journal Of Politics and Democracy Studies Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Journal of Social Contemplativa SUBSERVE: Community Service and Empowerment Journal Indonesian Governance Journal : Kajian Politik-Pemerintahan Nusantara Innovation Journal JHSS (Journal of Humanities and Social Studies)
Jerry Indrawan, Jerry
Dosen Program Studi Hubungan Internasional Universitas Paramadina dan Universitas Bung Karno Jakarta Jl Gatot Subroto Jakarta 12780
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : JHSS (Journal of Humanities and Social Studies)

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Analizing UPNVJ Political Science Students Perception Of "Oke Gas" Political Branding On TikTok In The Context Of Prabowo Subianto's Presidential Campaign Imperanur, Aura Hallyka; Indrawan, Jerry
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.59

Abstract

This study explores the perceptions of Political Science students at UPNVJ regarding the “Oke Gas” campaign content on TikTok as part of Prabowo Subianto’s political branding strategy during the 2024 presidential election. Employing a descriptive qualitative method, the research investigates how students interpret the use of populist, symbolic, and visual communication in digital political campaigns. Findings indicate that students view the strategy as an adaptive response to the youth-dominated voter demographic, yet remain divided in their assessments some consider it effective, while others perceive it as superficial rebranding that prioritizes personal image over policy substance. The research also highlights students’ concerns about the potential decline in deliberative democratic quality due to emotionally driven content.TikTok’s role as a fast-paced, interactive platform is acknowledged as effective in disseminating political messages, but it also raises critical questions about the balance between virality and substantive political discourse. Political Science students, equipped with analytical frameworks and democratic awareness, are positioned not merely as campaign targets but as active evaluators of political strategy. Their perceptions are shaped by media ecology, youth political orientation, and the tension between electoral marketing and participatory democratic ideals. This study contributes to understanding how political branding in the digital age is received by an increasingly critical and digitally literate electorate.
Co-Authors Abdurrohim, Muhammad Adya, Fabian Nathaniel Putra Ahmad, Fauzan Ramdani Aisyah Diva Maha, Ratu Aji, M. Prakoso alfiyan rosadi, zidni Anak Anugrah, Ave Ardli Johan Kusuma, Ardli Johan Athalla, Muhammad Rifqy Addin Ayu, Andina Mustika Daffa Ahmad, Akhdan Didik Supriyadi, Didik Ekalia, Ermita hartanto hartanto Hartanto, H Hermina Simanihuruk Hutasoit, Onma Bryan Yehezkiel Imperanur, Aura Hallyka Khairil Azhar M. Prakoso Aji Nathanael, Garcia Krisnando Nur Fathoni, Yuzak Nutthoriq, Fathir Pratomo, Rizky Ridho Putrawan Yuliandri Rafif, Faiz Akmal Rau’atur Rushufah, Rana Rosa, Astin Julia Rosadi, Zidni Alfiyan Setiawan, Dwi Desky Sipayung, Jose Benrivo Suprayitno, Dede Taftahzani, Rezlan Izhar Tayibnapis, Radita Gora Zahira, Azila