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All Journal Jurnal Ekonomi Trikonomika: Jurnal Ekonomi ECSOFiM (Economic and Social of Fisheries and Marine Journal) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Ilmiah Wahana Akuntansi Sarwahita : Jurnal Pengabdian Kepada Masyarakat eCo-Buss Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat eCo-Fin International Journal of Multidisciplinary Research and Literature (IJOMRAL) D'edukasi: Jurnal Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis PERDULI: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Bhinneka Multidisiplin Journal Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Kajian Ekonomi dan Akuntansi Terapan PENG: Jurnal Ekonomi dan Manajemen J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Journal of Digital Business and Global Economy
Karuniana Dianta Arfiando Sebayang
Universitas Negeri Jakarta
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Journal : Journal of Business Management Education (JBME)

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Sustainable food consumption behavior in Indonesia: An approach theory of planned behavior Ahmad Nuh; Mohamad Rizan; Karuniana Dianta A. Sebayang; Suparno Suparno; Muhammad Misbakul Munir
Journal of Business Management Education (JBME) Vol 8, No 1 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i1.57442

Abstract

This research study aims to investigate sustainable food consumption behavior among generational groups in Indonesia using the approach of the Theory of Planned Behavior (TPB). The study proposes a set of attributes to enhance sustainable consumption in the Indonesian food industry and assesses the interrelationships among the attributes to promote sustainable food consumption behavior. An online poll was undertaken, with a sample size of 244 people. Partial-least squares structural equation modeling (PLS-SEM) was used to analyze the data using SmartPls. The findings show that perceived sustainability benefits affect attitude toward behavior. The three TPB variables have a positive influence on sustainable purchase intention. Consumer intention to buy sustainable food is most strongly influenced by perceived behavior control, followed by attitude toward behavior and subjective norms as the weakest variable.
Co-Authors - Kardoyo Aditya Pratama ADITYA PRATAMA Agus Wibowo Agus Wibowo Agus Wibowo Ahmad Nuh Anggi Novia Fitriani Ardilah Fitriani Astriawati Aula Afif Kurniawan Belinda Febrina Bobby Gustmaloe Choirul Anwar CHOIRUL ANWAR Darma Rika Swaramarinda Destria Kurnianti Dicky Iranto Dicky Iranto Dwi Handarini Dwi Handarini, Dwi Eka Fitriyani, Eka Eka Sulistyawati Erwinsyah, Hendi Fadhil Firmansyah Fardani, Fayza Eka Fitrianingsih, Yuli Gina Mufidah Haneul Hanifah Nurul Maarib Harya Kuncara Wiralaga Haryo Kuncoro Haryo Kuncoro Haryo Kuncoro Henry Eryanto Hera Khairunnisa I Ketut R. Sudiarditha Indra Pahala Iranita Iranita Isnaini Intan Permadani Khafifah, Aura Khairunnisa, Hera Malzara, Vidia Ratu Balqis Marsofiyati Mohamad Rizan Mohammad Sofwan Effendi Mohd Hasimi Yaacob Muflihina, Isma Muhammad Hakimi Mohd Shafiai Muhammad Hasan Muhammad Misbakul Munir Muhammad Rio Julianto Muhammad Yusuf MUHAMMAD YUSUF Munawaroh Munawaroh Mundhiharno Nabila Syaharani Nabilla Ekariyana Mursita Nadiah Nurli Fadilah Nindi Aulia Putri Niretno Pratiwi Nirma Hellyatul Auwalia Nissa Nur Awaliyah Nugroho, Kevin Anand Nur Fatwa Nurdiana Nurlatifah, Dewi Permadani, Isnaini Intan Putri, Rananda Elliza Qurotul Aini RHI Muhammad Ibnu Hibban Rubiah Rubiatul Adawiyah safitri, gita Safitri, Sahdia Saparuddin Mukhtar Saptono, Ari Sari, Rini Nurmala Selly Yolanda Selly Yolanda, Selly Silalahi, Sonya Marintan Siti Aisyah Amini Siti Fatimah Zahra Siti Fatimah Zahra Sri Indah Nikensari Sufriyandi Suparno Suparno Suparno Suparno Suparno Suryadi Suryadi Syifa Habibah Syifa Wulandari Thamrin Tahir Tumpal Manik Widawati, Cindi Dyah Widiyanto, Haya Haura Yaacob, Mohd Hasimi Yuliansyah, Ardian Ridho Zahra, Siti Fatimah Zaki, Mochammad Choirul