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All Journal Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
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Journal : Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)

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Tuban Regency KPU Social Media Management (Instagram) in the 2020 Pilkada Stages in the Era of the Covid-19 Pandemic Anis Miswoni; Pawito; Ign. Agung Satyawan
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.334 KB) | DOI: 10.55927/sospolbud.v2i1.2425

Abstract

The Tuban Regency Election Commission's social media has a low engagement rate. Instagram @kpu_tuban3523's engagement rate is 0.41% with an average number of interactions of 9 likes and 0 comments. The aim of the study was to find out the management of the Tuban Regency KPU Instagram social media in the 2020 Pilkada in the Era of the Covid-19 pandemic. Social media management uses 4 stages of theory. The methodology used is qualitative. Data collection techniques with in-depth interviews and documentation. The findings of this study are that the management of the Tuban Regency KPU's social media is carried out in 4 stages, but several implementation stages of the management carried out by the Tuban Regency KPU are somewhat less than optimal at the optimize, manage, and engage stages, this is based on a lack of Human Resources in managing Regency KPU social media Tuban.
Co-Authors Agung Satyawan Albert Muhammad Isrun Naini Andre Noevi Rahmanto Andre Novie Rahmanto Anis Miswoni Ign. Agung Satyawan Mahendra Wijaya Mami Eva Novayani Muhammad Rio Fariza Mukarromah Rahma Maulinda Dwinari Siti Aminah