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All Journal JOURNAL ONLINE OF PHYSICS Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Omni-Akuatika Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Chart Datum Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Hidrografi Indonesia KINERJA : Jurnal Ekonomi dan Bisnis
Amron Amron, Amron
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences Other

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Journal : Jurnal Maneksi (Management Ekonomi Dan Akuntansi)

 1 
Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Semarang AisNandi, Gusti; Amron, Amron
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2358

Abstract

This study aimed to analyze the influence of brand image, price, and product quality on the purchase decision of Samsung smartphones in Semarang City. A quantitative approach was employed, involving 100 respondents who were Samsung smartphone users residing in Semarang. Data were collected through questionnaires and analyzed using classical assumption tests and multiple linear regression analysis. The results revealed that brand image, price, and product quality positively and significantly influenced the purchase decision of Samsung smartphones. This implies that the better the brand image, the more affordable the price, and the higher the product quality, the more it will increase consumer purchase decisions toward Samsung smartphones in Semarang. This research provides practical implications for companies to continuously build a positive brand image, set competitive prices, and improve product quality to attract consumer purchase interest.
Pengaruh Bauran Pemasaran (Produk, Harga, Tempat, Promosi) Terhadap Loyalitas Konsumen Pada Kedai Kopi Matada Di Brebes Syafa'at, Andi; Amron, Amron; Wismantoro, Yohan; Setiawan, Aries
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2691

Abstract

The marketing mix is a of factors that a firm my manipulate in order toachievethe desired level of sales in its target market. In other words, the four Ps stand for product, pricing, place and promotion. This study used a statistical series technique with a population of 120 Matada coffe shop customers in Brebes. The study’s participants were Brebes residents who had made purchasesat Matada coffe shops. The purposive sampling method was used. Statistical tests, classical assumption tests, and linear regression tests are used to evaluate data. These statistics may be analyzed with IMB SPSS 24 sofware. The purpose of this study was to determine the influence of product, pricing, location  and market impact consumer loyalty t Matada Coffe Shops in Brebes City. The conclusion of this study show that product, pricing, and promotion all have positive and substantial impact. While the location has a negative and minor impact. Keywords: product; price; place; promotion dan consumer loyalty
Pengaruh Variasi Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Barang Preloved Di Pasar Thrift, Stadion Diponegoro, Kota Semarang Zamani, Daffa Ulya; Amron, Amron; Waluyo, Dwi Eko; Puspitasari, Diana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2766

Abstract

The purpose of this study is to examine how product quality, price, and variety affect consumers' decisions to buy used items in Pasar Murah, Diponegoro Stadium, Semarang City. One hundred customers at Pasar Murah, Diponegoro Stadium, Semarang City, participated in a quantitative study. Questionnaires were used to gather data, and multiple linear regression analysis and traditional assumption tests were used for analysis. The findings demonstrated that when it came to purchasing used products at Pasar Murah, product variety, price, and quality all had a favorable and substantial impact. This implies that customers are more likely to buy used items when the product variety is more diverse, the pricing is more competitive, and the product quality is higher. In order to enhance client purchase decisions, this study offers sellers of pre-owned items practical recommendations for how to keep developing more diverse product variants, more competitive pricing, and higher product quality.  
Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Semarang AisNandi, Gusti; Amron, Amron
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2358

Abstract

This study aimed to analyze the influence of brand image, price, and product quality on the purchase decision of Samsung smartphones in Semarang City. A quantitative approach was employed, involving 100 respondents who were Samsung smartphone users residing in Semarang. Data were collected through questionnaires and analyzed using classical assumption tests and multiple linear regression analysis. The results revealed that brand image, price, and product quality positively and significantly influenced the purchase decision of Samsung smartphones. This implies that the better the brand image, the more affordable the price, and the higher the product quality, the more it will increase consumer purchase decisions toward Samsung smartphones in Semarang. This research provides practical implications for companies to continuously build a positive brand image, set competitive prices, and improve product quality to attract consumer purchase interest.
Pengaruh Bauran Pemasaran (Produk, Harga, Tempat, Promosi) Terhadap Loyalitas Konsumen Pada Kedai Kopi Matada Di Brebes Syafa'at, Andi; Amron, Amron; Wismantoro, Yohan; Setiawan, Aries
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2691

Abstract

The marketing mix is a of factors that a firm my manipulate in order toachievethe desired level of sales in its target market. In other words, the four Ps stand for product, pricing, place and promotion. This study used a statistical series technique with a population of 120 Matada coffe shop customers in Brebes. The study’s participants were Brebes residents who had made purchasesat Matada coffe shops. The purposive sampling method was used. Statistical tests, classical assumption tests, and linear regression tests are used to evaluate data. These statistics may be analyzed with IMB SPSS 24 sofware. The purpose of this study was to determine the influence of product, pricing, location  and market impact consumer loyalty t Matada Coffe Shops in Brebes City. The conclusion of this study show that product, pricing, and promotion all have positive and substantial impact. While the location has a negative and minor impact. Keywords: product; price; place; promotion dan consumer loyalty
Pengaruh Variasi Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Barang Preloved Di Pasar Thrift, Stadion Diponegoro, Kota Semarang Zamani, Daffa Ulya; Amron, Amron; Waluyo, Dwi Eko; Puspitasari, Diana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2766

Abstract

The purpose of this study is to examine how product quality, price, and variety affect consumers' decisions to buy used items in Pasar Murah, Diponegoro Stadium, Semarang City. One hundred customers at Pasar Murah, Diponegoro Stadium, Semarang City, participated in a quantitative study. Questionnaires were used to gather data, and multiple linear regression analysis and traditional assumption tests were used for analysis. The findings demonstrated that when it came to purchasing used products at Pasar Murah, product variety, price, and quality all had a favorable and substantial impact. This implies that customers are more likely to buy used items when the product variety is more diverse, the pricing is more competitive, and the product quality is higher. In order to enhance client purchase decisions, this study offers sellers of pre-owned items practical recommendations for how to keep developing more diverse product variants, more competitive pricing, and higher product quality.  
THE INFLUENCE OF ENVIRONMENTAL, SOCIAL, GOVERNANCE & INSTITUTIONAL OWNERSHIP ON FIRMVALUE WITH FIRM SIZE AS A MODERATION VARIABLE Wijaya, Aisyah Ayu Sigit; Subagyo, Herry; Tristiarini, Nila; Amron, Amron; Pakarti, Piji
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2988

Abstract

Introduction: Firm value reflects the firm's capacity to improve efficiency and strategy in resource utilization; various aspects are capable of encouraging an increase in firm value, including environmental, social, governance, and institutional ownership. Recent PricewaterhouseCoopers (PwC) Indonesia data illustrates this transformation in corporate reporting practices. As of December 30, 2022, 653 listed companies submitted their 2021 Sustainability Reports, representing 79% of all listed companies. This marked a dramatic 324% increase compared to the 154 companies that produced such reports in 2021 (www.pwc.com). This substantial growth demonstrates the rapidly evolving corporate landscape where sustainability reporting has transitioned from an optional practice to an essential business component. Methods: The research applies a quantitative approach, utilizes saturated sampling, and analyzes the data using panel data regression. Results: The finding that environmental, social, and governance affect the value of the firm's ESG Leader Index. Firm size moderates the effect of environmental, social, and governance factors on firm value, and firm size is unable to moderate the influence of institutional ownership on firm value. Keywords: Environmental Social Governance, Institutional Ownership, Firm Value, Firm Size, ESG Leader Index
Co-Authors Aditama, Yogi Sofiyan Chaesa Adrianto, Dian Agustin, Nurul AisNandi, Gusti Akbari, Hafsarizka Andhyka Rizki Al Barkah Ani Haryati, Ani Aristi Dian Purnama Fitri Aulia, Della Isti Aurellia, Gita Diana Puspitasari Dwi Eko Waluyo Eka Putra, I Wayan Sumardana Fatmawati, Elia Resha Gentio Harsono Hartoyo Hartoyo Herry Subagyo Hidayat, Rizqi Rizaldi Husni, Iqbal Ali Khoirunnisa, Kamelia Nila Tristiarini, Nila Novi Susetyo Adi, Novi Susetyo Nur Hanifah Piji Pakarti puspita, Vinata dyan Puspitasari, Dyah C. Putra, I Wayan Sumardana Eka Putri, Kinanti Nabila Ratulia, Ronaa Harwa Roymon Panjaitan Safitri, Maria Santoso, Agus Iwan Setiawan, Aries Syafa'at, Andi Tusanputri, Alyasinta Viela Wijaya, Aisyah Ayu Sigit Wiranto, Hardiy Yohan Wismantoro YS Darmanto Zamani, Daffa Ulya