Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JURNAL BERKALA ILMIAH EFISIENSI
Claudia Angelita Kowel, Claudia Angelita
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL BERKALA ILMIAH EFISIENSI

 1 
THE INFLUENCE OF PERSONALITY, LIFESTYLE, MONEY ATTITUDE ON CUSTOMER PURCHASE DECISION (CASE STUDY: MANADO GRAND PALACE CONVENTION HALL) Kowel, Claudia Angelita
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Weddings have forever been a significant and important celebration for many people around the world. In this research, the object is Manado Grand Palace Convention Hall (MGP). The variables observed are personality, lifestyle, and money attitude. This research aims to analyze the influence of personality, lifestyle and money attitude on customer purchase decision of Manado Grand Palace Convention Hall partially and simultaneously. This research used Multiple Regression Analysis to analyze the data. 100 customers of MGP were surveyed as respondents. The result of this research is there is a positive significant influence of personality, lifestyle, and money attitude to customer purchase decision partially and simultaneously. Most of the respondents use MGP as a wedding place only views of the use it for meeting, gathering or anniversary celebration. Therefore, as the recommendation is to keep the quality of products to engage in the fields of services.   Keywords: personality, lifestyle, money attitude, customer purchase decision.
Co-Authors