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All Journal Jurnal Dinamika Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Soedirman Economics Education Journal Jurnal Manajemen dan Bisnis Jayakarta Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Abdi Masyarakat Indonesia Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Abdi Masyarakat Multidisiplin Jurnal Manajemen dan Bisnis Madani KENDALI: Economics and Social Humanities ESOCHUM: Economics, Social and Humanities Journal Nanggroe: Journal Of Scholarly Service JMBD Nanggroe: Journal of Scholarly Service GEMBIRA (Pengabdian Kepada Masyarakat) Sinergi Abdimas: Jurnal Pengabdian Masyarakat JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Dinamika Sosial dan Sains JEBA Journal of Islamic Economics and Business Studies (JIEBS)
Herdian Farisi
Program Studi Manajemen, Fakultas Sosial. Ekonomi Dan Humaniora, Universitas Nahdlatul Ulama Purwokerto, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI

 1 
engaruh price value terhadap minat beli konsumen pada aplikasi pesan antar makanan dengan variabel sikap sebagai mediasi Rakhmawati, Novita; Farisi, Herdian
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 26 No 4 (2024): October-December 2024
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2024.26.4.13568

Abstract

The study aims to test the influence of price value on consumer purchase intentions on the Food Delivery Application (FDA), using the variable of attitude as a mediator. questionnaires as the main tool in quantitative research approaches. Purposive sampling was used to choose samples of up to 100 responders. The findings of the structural equation modeling (SEM) analysis demonstrate that pricing value and attitude have a positive and substantial relationship. However, price value does not directly influence consumer purchase intentions, whereas the relationship between price value and purchasing intention is mediated by attitude. Implicitly, service providers should focus on pricing strategies that provide good value for consumers to harness this influence and drive business growth.
Co-Authors Ade Yuliana Ade Yuliana, Ade Adityo Nugroho Adityo Nugroho, Adityo Afrianingsih, Fera agus suprapto Aini Tabar, Fadhilatul Aldila Krisnaresanti, Aldila Alim, Ikhwan Nur Anjar Safitri Anjar Safitri Coca Harliyanto Defi Triana Erminawati erminawati Eti Wahyuningsih Faizah, Nilna Gredenggo, Alfina Fauziah Hanis Adila Lestari Irfan Eko Priono istiqomah istiqomah Izah Lutfiani Karseno Khalallika Aszahratul Imam Kirana Anggun Widyadana Kurniawan, Anri Lestari, Hanis Adila Luhsarandini, Bivannie Lutfiani, Izah M Shonhaji MARIA BINTANG Melli Andini Moehammad Kautsar Muhammad Amin Rosyadi Muhammad Rayhan Novita Hindratiningrum Novita Rakhmawati, Novita Nur Aini Priyatin, Anteng Rahmawati, Dede Restuti Fitria Safitri, Anjar Santi Dwi Astuti Seli Febi Saputri Subhanul Arafat Chayatul Luthfi Sukirno Sukoco, Hendro SUKOWATI, DWI Sulistiyawati, Indah Titan Dwi Meilana Titi Haryanti Yuwono, Triat Adi Zenal Arifin