Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization Jurnal Informasi dan Komunikasi Administrasi (JIKAP) Records Management System Journal
Dewi Sri Rusmayanti
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal Administration, Business

 1 
Pengaruh Electronic Word of Mouth Di Tiktok Terhadap Minat Beli Konsumen Di Shopee Pada Era Pandemi Covid-19 Di Kota Bandung Sulistyani Agustin; Dewi Sri Rusmayanti
International Journal Administration Business and Organization Vol 2 No 3 (2021): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.907 KB) | DOI: 10.61242/ijabo.21.186

Abstract

During the COVID-19 pandemic, the number of Shopee and Tiktok users increased. Users use the Tiktok application as a source of information about the products they will buy on Shopee e-commerce. Therefore, this study aims to examine the effect of electronic word of mouth (eWOM) on online consumer buying interest. This research uses a quantitative descriptive method using a questionnaire measuring instrument. A total of 116 TikTok and Shopee users in the Greater Bandung area were involved in this study. Furthermore, data analysis using the SPSS v.26 application checks the validity and reliability tests, normality, and simple regression analysis. The results of data analysis showed that electronic word of mouth (eWOM) has a positive and significant influence on online consumer buying interest.
Co-Authors Sulistyani Agustin Tangguh Dwi Pramono