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Journal : JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)

Akselerasi Revitalisasi Proses Pemasaran Dage Desa Ciberung Menuju Economic Growth and Market Expansion Aiza Yudha Pratama; Famila Dwi Winati; Irwan Susanto; Muhammad Faizul Haq; Tegar Santoso; AHMAD THORIQ ALFATAN
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 4 No 3 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v4i3.1460

Abstract

The dage commodity is the leading commodity in Ciberung Village, Ajibarang, Banyumas as the center of dage business and production. Dage itself is made from a mixture of coconut materials. Specifically for the Banyumas area, the dage produced is made from coconut pulp or cake, brown to gray in color, and covered with mushrooms. Currently, the dage production process is still spread among individual craftsmen. This condition has an impact on the uneven quality of the dage products produced. This results in several shortcomings starting from the aspect of product quality and scalability of dage products in the market. For this reason, the service to the dage craftsmen group in the Ciberung Village government environment was carried out to overcome these problems, and became a form of effort in developing the marketing of dage products, in order to produce superior products that have competitiveness and have the opportunity to expand the market. The training is in the form of developing a marketing campaign, and applying the concept of branding to develop this product. It is hoped that with this training Dage can be recognized by the wider community.
Implementasi Internet of Things (IoT) Pada Proses Produksi Dage Tradisional Masyarakat Desa Untuk Menjaga Konsistensi Kualitas Produk Pratama, Aiza Yudha; Miftahol Arifin; Fikra Titan Syifa; Famila Dwi Winati; Gladi Pawestri Utami
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 3 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i3.1870

Abstract

Produk unggulan desa juga memiliki potensi untuk peningkatan kesejahteraan, penguatan identitas daerah, dan mendukung sustainable development. Pada umumnya,produk unggulan desa diproduksi dengan cara-cara tradisional, namun proses-proses tradisional mempengaruhi terjadinya keterbatasan hasil produksi, minimnya kualitas, dan minimnya perkembangan pola pikir masyarakat terkait implementasi teknologi pada proses produksi. Salah satunya pada produksi dage di Desa Ciberung, Kecamatan Ajibarang, Kabupaten Banyumas, Jawa Tengah, pada proses produksi tradisional yang dilakukan masyarakat untuk memproduksi dage seringkali mengakibatkan kegagalan. Sehingga suatu modul IOT yang terintegrasi dengan dashboard Antares dibuat untuk melakukan pemantauan suhu dan kelembaban udara secara aktual. Berdasarkan alat yang dibuat didapatkan bahwa suhu aktual saat proses fermentasi ada pada rentang 27oC – 28,5oC dan kelembaban udara pada rentang 81,9% – 83,3%, suhu dan kelembaban udara tersebut masih dalam batas aman untuk proses fermentasi produk dage. Pada program ini, masyarakat juga mendapatkan edukasi terkait teknologi IOT pada proses produksi UMKM.
Pendampingan Perancangan Identitas Visual dalam Upaya Pembentukan Citra Produk Dage Mekarsari Utami, Gladi Pawestri; Pratama, Aiza Yudha; Paradise, Paradise
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 3 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i3.1910

Abstract

Mekarsari is a group of dage craftsmen in Ciberung Village, Ajibarang District, Banyumas Regency. Dage itself is a superior product from Ciberung Village which is part of the One Village One Product (OVOP) program. However, Mekarsari's dage product is currently facing a major problem, namely low selling price. This problem is influenced by several factors, including the product's lesser-known image and traditional marketing techniques. To overcome these problems, community service activities are carried out that focus on creating a visual identity for Mekarsari dage, including logo design, which is expected to improve the image of Mekarsari dage products in the eyes of consumers. With a strong and attractive visual identity, Mekarsari dage products are expected to increase their selling value. This activity involves active participation from the Mekarsari Dage craftsmen group, to ensure that the designed visual identity is in accordance with local characteristics and values. The result of this service is the creation of a visual identity that is able to improve the product image. So as to have a positive impact on the local economy.
Upscaling Inovasi Produk Kerajinan Bambu sebagai Upaya Peningkatan Kemandirian Ekonomi Kreatif Desa Kemutug Kidul Setyoko, Adnan; Pratama, Aiza Yudha; Kusuma, Alfiandi Eka; Albertina, Claresta; Wijaksono, Tongat Setyo; Saputra, Adi Pratama; Mulyono, Nyimas Ananda Putri
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2045

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan nilai produk kerajinan bambu di Desa Kemutug Kidul melalui inovasi visual branding dan strategi promosi. Metode yang digunakan meliputi analisis situasi, pelatihan inovasi produk, formulasi identitas merek, dan promosi digital. Hasilnya, para pengrajin mendapatkan pengetahuan tentang perlakuan bahan bambu, penggunaan teknologi produksi modern, dan strategi pemasaran digital. Identitas visual “Bambutug” dirancang untuk meningkatkan kesadaran dan daya tarik produk. Program ini berhasil meningkatkan keterampilan, kualitas produk, dan eksposur pasar bagi pengrajin bambu di Desa Kemutug Kidul.