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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
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Journal : JMB : Jurnal Manajemen dan Bisnis

 1 
Pengaruh Live Streaming, Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Pada Tik Tok Shop Di Kota Bengkulu putra, Andika putra; Puspita, Veny; Safrianti, Sintia
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.12021

Abstract

This study aims determine how much influence live streaming, content marketing and customer reviews have on purchasing decisions at TikTok Shop in Bengkulu City. study uses a type quantitative research using primary data obtained from a questionnaire. The population in study are Tiktok Shop users who have made purchases. With certain criteria. The dependent variables in this study are live streaming, content marketing and customer review. The sample in this study was 95 respondents, which were determined using the Hair formula. The results of the partial research are Live streaming has a significant effect on purchasing decisions tiktok shop in Bengkulu city. Content marketing has no significant effect on purchasing decisions at the TikTok shop in Bengkulu city. Online customer review has no significant effect on purchasing decisions Tiktok shop in Bengkulu city. while simultaneously stating that Live streaming, content marketing and online customer revew have a simultaneous effect on purchasing decisions at the Tiktok shop in Bengkulu city.
Pengaruh Person Organization Fit, Organizational Citizenship Behavior, Dan Burnout Terhadap Kinerja Karyawan Bank Bri Kanca Manna Bengkulu Selatan savella, fran; Puspita, Veny; Fauzan, Fauza
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 1 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i1.10749

Abstract

The purpose of this research is to find out how much influence person organization fit, organizational citizenship behavior and burnout have on the employees performance of Bank BRI Kanca Manna South Bengkulu . The variables of this research are person organization fit, organizational citizenship behavior and burnout. The research method used is an explanatory research approach. This research uses quantitative data. Data comes from distributing questionnaires employees to Bank BRI Kanca Manna south Bengkulu. The research population was all employees of Bank BRI Kanca Manna South Bengkulu, totaling 45 employees, using a saturated sampling technique. The analytical tool used in this research uses SPSS 22. The data analysis method used is multiple linear regression, t test and f test. The results of this research are; (1) Person Organization Fit (X1) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (2) Organizational Citizenship Behavior (X2) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (3) Burnout (X3) has a partial and positive effect on employee performance (Y) Bank Bri Kanca Manna South Bengkulu (4) Person Organization Fit (X1), Organizational Citizenship Behavior (X2) and Burnout (X3) on employee performance (Y) together has a simultaneous influence.
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano