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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Literasi Perpustakaan dan Informasi UHO: Jurnal Penelitian Kajian Perpustakaan dan Informasi Jurnal Pengabdian Nusantara (JPN) Journal of Community Dedication
Harnina Ridwan
Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Journal of Community Dedication

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MENGUATKAN KEARIFAN LOKAL MENGGUNAKAN PENDEKATAN PARTISIPATIF UNTUK MENGHASILKAN PELESTARIAN LINGKUNGAN HIDUP MASYARAKAT PESISIR DESA NII TANASA KECAMATAN LALONGGASUMEETO KABUPATEN KONAWE Juhaepa; Megawati Asrul Tawulo; Aryuni Salpiana Jabar; Tanzil; Sarpin; Harnina Ridwan
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 1 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

This study examines the strengthening of local wisdom through a participatory approach to environmental conservation in the coastal community of Nii Tanasa Village. Coastal communities play a key role in ecosystem management, where customary values ​​and traditional practices serve as strong guidelines for pro-environmental behavior. The participatory approach actively engages the community in the planning, implementation, and evaluation of conservation activities, such as mangrove planting, waste management, and fishing monitoring. Survey results indicate a high level of participation, particularly in beach cleanup (78%) and mangrove rehabilitation (68%), as well as a collective awareness supported by adherence to customary rules (72%). Qualitative analysis reveals that collaboration between traditional leaders, fishing groups, and the government strengthens sustainable and inclusive conservation mechanisms. Environmental education strengthens the integration of cultural values ​​into conservation practices, increasing collective awareness and behavior. This approach not only maintains the balance of the coastal ecosystem but also improves socio-economic well-being through ecotourism opportunities and natural resource resilience. The findings confirm that the synergy of local wisdom and active participation is an effective strategy for adaptive and sustainable environmental conservation, while simultaneously strengthening the social capital of coastal communities.
MENGOPTIMALKAN KAMPANYE SOSIAL DIGITAL MELALUI MEDIA ONLINE UNTUK MENINGKATKAN KESADARAN LINGKUNGAN DI KALANGAN MILENIAL DESA TAPULAGA Sirajudddin; Muh. Rajab; La Ode Herman; Dian Trianita Lestari; La Taya; Harnina Ridwan
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 1 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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This study examines the effectiveness of digital social campaigns through online media in increasing environmental awareness and behavior among millennials. Using a mixed approach (quantitative and qualitative), the study evaluates the relationship between content type, frequency of interaction, and platform selection with audience engagement and understanding of environmental issues. The results indicate that creative and interactive content, such as short videos, infographics, and educational quizzes, can motivate millennials to actively participate in campaigns and adopt environmentally friendly behaviors. Popular social media platforms such as TikTok, Instagram, and WhatsApp have proven effective in reaching and increasing audience engagement, with TikTok ranking highest in terms of engagement. Digital social campaigns not only disseminate information but also foster two-way communication that strengthens the internalization of environmental values ​​and supports sustainable attitudinal change. A structured communication strategy, prioritizing creative content and utilizing modern technology, is key to success in achieving sustainability goals. This study emphasizes the importance of optimal digital campaigns as innovative educational tools to mobilize millennial participation in environmental preservation.
Co-Authors Alwan Alwan Aryuni Salpiana Jabar Darmin Tuwu Dian Trianita Lestari Jamaluddin Hos Juhaepa La Ode Herman Halika La Taya Megawati Asrul Tawulo Muh. Rajab Muh. Zein Abdullah Muhammad Zein Abdullah Sao Ilmia Putri Sarpin Sarpin Sarpin Sirajudddin Syaifudin S. Kasim Tanzil