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All Journal Admisi dan Bisnis Jurnal Sains Sosio Humaniora Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Community Service Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Community Services (AJCS) Innovative: Journal Of Social Science Research Technology and Society Perspectives (TACIT) Technopreneurship and Educational Development Review (TENDER) International Journal of Education, Vocational and Social Science
Bagus Yunianto Wibowo, Bagus Yunianto
Program Studi Sistem Informasi Fakultas Teknologi Informasi UNIVERSITAS STIKUBANK SEMARANG
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Behavioral Economics Insights into Consumer Decision-Making in Online Marketplaces Wibowo, Bagus Yunianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3463

Abstract

This study reveals the influence of psychological, social, and emotional factors on consumer decision-making in online marketplaces through a behavioral economics approach. Cognitive biases such as anchoring bias, herd behavior, and loss aversion play a significant role in purchasing decisions, while social factors, including product reviews, also influence consumer tendencies. Personalized recommendation and promotion algorithms have been shown to accelerate purchasing decisions, but challenges related to filter bubbles and data privacy need to be addressed. The study also highlights the importance of stricter regulation to protect consumers and prevent manipulation. These findings open up space for further research on the long-term impact of recommendation algorithms and cultural factors on consumer behavior in online marketplaces.
Co-Authors Ade, Sinar Hubriyan Ade, Sinar Hubtrian Amalia, Evinta Andi Setiawan Andi Setiawan Anuar, Aimi Astuti, Rif’ah Dwi Ayuwardani, Mellasanti Budi Prasetya Dwi Prastiyo Hadi, Dwi Prastiyo Evinta Amalia Nurhidayah Eviyanti, Novitasari Hadi, Dwi Prasetiyo Hasyim, Fatchun Karnowahadi, Karnowahadi Luthfia, Irin Mirrah Makmun Riyanto Malebra, Irawan Mardinawati, Mardinawati Muhamadin, Norhaslinda bt Nanang Adie Setyawan Noor Suroija Pratiwi, Mona Inayah Prayitno Purnamasari, Eva Sandi Supaya Saptianing, Saptianing Setyo Nugroho, Bayu Sri Wahyuni Subandi Subandi Sulistiyani, Endang Supaya, Sandi Suroija, Noor Sutrisno, Sutrisno Tamrin, Moh. Wiedayanti, Destine Fajar Zaenuddin, Achmad