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Muinah Fadhilah, Muinah
Politeknik Sawunggalih Aji Puworejo
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Journal : Jurnal Manajemen Terapan dan Keuangan

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PENGARUH NILAI PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP KESETIAAN PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI INTERVENING KEPADA PELANGGAN MEREK AEROSTREET DI YOGYAKARTA Noraini, Jesy; Fadhilah, Muinah; Cahya, Agus Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.42288

Abstract

Aerostreet merupakan salah satu merek sepatu lokal asal klaten yang berhasil menarik perhatian konsumen di Indonesia melalui strategi branding yang unik. Penelitian ini bertujuan untuk mengetahui pengaruh customer value dan customer trust terhadap customer loyalty melalui customer satisfaction sebagai intervening kepada pelanggan brand Aerostreet di yogyakarta. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel dalam penelitian ini berjumlah 120 responden. Teknik pengumpulan data menggunakan kuesioner dan alat uji partial least square (PLS). Hasil penelitian menunjukkan bahwa customer value tidak signifikan terhadap customer loyalty, customer trust signifikan terhadap customer loyalty, customer value berpengaruh signifikan terhadap customer satisfaction, customer trust berpengaruh signifikan terhadap customer satisfaction, customer satisfaction berpengaruh signifikan terhadap  customer loyalty, customer value berpengaruh signifikan terhadap customer loyalty melalui customer satisfaction, customer trust berpengaruh signifikan terhadap customer loyalty melalui customer satisfaction. Kepercayaan pelanggan lebih tinggi terhadap kepuasan pelanggan. Aerostreet dapat memperkuat interaksi dengan konsumen seperti mengajak pelanggan foto outfit bersama produk Aerostreet di media sosial dengan hastag khusus. Kata Kunci : customer value, customer trust, customer satisfaction, customer loyalty Abstrak Aerostreet is one of the local shoe brands from Klaten that has succeeded in attracting the attention of consumers in Indonesia through a unique branding strategy. This study aims to determine the effect of customer value and customer trust on customer loyalty through customer satisfaction as intervening for Aerostreet brand customers in Yogyakarta. This study uses quantitative methods, with purposive sampling, the sample in this study amounted to120 respondents. Data collection techniques using questionnaires and partial least square (PLS) test tools. The results showed that customer value is not significant to customer loyalty, customer trust is significant to customer loyalty, customer value has a significant effect on customer satisfaction, customer trust has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, customer value has a significant effect on customer loyalty through customer satisfaction, customer trust has a significant effect on customer loyalty through customer satisfaction. Customer trust is higher on customer satisfaction. Aerostreet can strengthen interactions with consumers such as inviting customers to take outfit photos with Aerostreet products on social media with special hastags.    
Co-Authors Abdul Rokhim Agus Dwi Cahya Agus Setiawan, Eko Agustin, Lina Al Ahmadi, Wahid Hidayat Alika, Azza Putri Ambar Lukitaningsih Amin, Ahmad Muslich Amirullah, Malik Abd Karim Andika Andika Anggrasari, Yeni Dwi Anton Nugroho Arafah, Riqif Arief Prasetyo Arif Wahyu Setiawan, Arif Wahyu Arlana Hidayatullah, Aidil Ayu Larasati, Adelia Azizah, Rizka Nur Baiza, Ahmad Barus, Hendra Budianto Budi Setiawan Cahyati, Ratih Nur Cahyono, Harry Chandra Putry, Nur Anita Chasanah, Iswatun Dedek Susanto, Dedek Dewi, Siskana Dus Reis Doa, Ajita Da Silva Dwi Agus Nugroho Dyah Ari Susanti Erawati, Dian Fatmaningrum, Sakti Riana Fauzi , Fitriya Gilang Ramadhan, Oktavian Hadi , Syamsul Hatmanti Hutami, Lusia Tria Henny Welsa Heru Pratama, Yhoga Himmah, Tri Siswari Faiqotul Hutami, Lusia Tri Hatmanti Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Kholifah, Laras Kirana Putri , Fuadhillah Kon, Iknasius Kurniasari, Riza Kurniawati, Melinda Kusuma Chandra Kirana, Kusuma Chandra Kusumaningrum, Nonik Larasati, Adelia Ayu Larasati, Rian Lestari, Efa Suci Lisa Rahmawati Luthfiana, Della Nanda Maharani, Bernadetta Dian Maharani, Bernadetta Dian Septi Maharani, Bernadetta Diansepti Miftakhur Rohmah, Miftakhur Nadia Nadia Nonik Kusuma Ningrum Noraini, Jesy Nur Anisa Nur Rokhman Nurgiyantoro, Edi Nurrohmah, Mutiah Nusantara, Aiza Duta Dwipa Oktaviani, Ayuni Permata, Aurel Priastyca Pramana, Fendy Aji Pratama, Nico Pratiwi, Selly Anjar Priandewi, Made Maitri Pujiyani, Rohmah Purwani Sari, Putri Gesit Purwantoro, Nugroho Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Qayyum, Abdul Reni Suci Wahyuni Retno Utami, Retno Retno Wulandari Riskin Hidayat Sekartyasmara, Wulan Septyarini, Epsilandri Setiawan, Eko Agus Setyawan, Didik Wahyu Suparna, Suparna Supinardi, ,Bambang Susanto Susanto Syamsul Hadi Taqi Ardabilli, Muhammad Triono, Tomi Agus Uran, Alfonsus Vianey Nara Wijaya, Sananta Malde Wulandari, Destri Wulansari, Rika Yusup, Ariska Maulana Zulfiah, Evi