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Journal : JDM (Jurnal Dinamika Manajemen)

SATISFACTION AND LOYALTY IMPROVEMENT MODEL ON THE QUALITY OF HIGHER EDUCATION SERVICES Munizu, Musra; Hamid, Nurdjanah
Jurnal Dinamika Manajemen Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4293

Abstract

This study analyzes the influences of students’ perceptions about the quality of higher education services to satisfaction; high quality of education services to the loyalty; and student satisfaction to the loyalty on private universities (PTS) in Makassar. The population used in this study was all students of economics faculty that have been studied over four semesters at big four PTS in Makassar. The sampling method used in this study was simple random sampling. The number of samples is 114 people. Both Descriptive Statistics and Structural Equation Modelling (SEM) were used as method of analysis. The data processed by using IBM SPSS and AMOS 20. The result shows that the quality of higher education services significantly influence student satisfaction, the quality of higher education services significantly influence student loyalty, and student satisfaction significantly influences student loyalty. Loyalty is more determined by student satisfaction rather than the quality of higher education services.
Satisfaction and Loyalty Improvement Model on the Quality of Higher Education Services Munizu, Musra; Hamid, Nurdjanah
JDM (Jurnal Dinamika Manajemen) Vol 6, No 1 (2015): March 2015
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4293

Abstract

This study analyzes the influences of students perceptions about the quality of higher education services to satisfaction; high quality of education services to the loyalty; and student satisfaction to the loyalty on private universities (PTS) in Makassar. The population used in this study was all students of economics faculty that have been studied over four semesters at big four PTS in Makassar. The sampling method used in this study was simple random sampling. The number of samples is 114 people. Both Descriptive Statistics and Structural Equation Modelling (SEM) were used as method of analysis. The data processed by using IBM SPSS and AMOS 20. The result shows that the quality of higher education services significantly influence student satisfaction, the quality of higher education services significantly influence student loyalty, and student satisfaction significantly influences student loyalty. Loyalty is more determined by student satisfaction rather than the quality of higher education services.
Co-Authors A Ratna Sari Dewi A Ratna Sari Dewi A.Ratna Sari Dewi Abdul Kadir Abdul Razak Munir Agus Yulianto Ahmad Ramadhan Siregar Ahmad Ramadhan Siregar Alfiana Alfiana Alfiana Amiruddin Amrullah Amiruddin Amrullah, Amiruddin Anak Agung Gede Sugianthara Andi Farid Andi Kusumawardani Andi Kusumawati Andi Nadya Nurul Faqihah Andi Nanda Jeihan Fatihah Andi Reni Andimas Putra, Brian Annidar Eka Saputri Annidar Eka Saputri Ardiansyach Ardiansyach Arham Haryadi Arief Fajar Kurniawan Asdar, Muh Ayudini Samudri Baharuddin Patandjengi Baja, Wa Ode Nurlintang Bambang Asmoro Citta, Andi Batary Deasy Ariati Dewantara, I Wayan Gede Suharta Dewi, A Ratna Sari Dewi, Andi Ratna Sari Djabir Hamzah Djabir Hamzah Eka Afnan Troena Erlina Pakki Eva Yuniarti Utami Faisal Tasbih Faisal Tasbih Fatimah Nurhudasari Fauziah Umar, Fauziah Francisco Soares de Jesus Gustria Emanuela H Djabir Hamzah Hakim, Muh Haidir Hakim, Wardani Hariyono Gunawan Hasnidar Helmi Ali Heri Setiawan Heri setiawan Idayanti Nursyamsi Indriyanti Sudirman irayani Isabella Ishak Ismail Jusni Ambo Upe Kartini AS Maat Pono Maat Pono Maat Pono Maming, Jumidah Marliati Marliati Marlina Ulfa Merlin Pairi MUH ASDAR Muh Haidir Hakim Muhammad Al Ghozali Muhammad Asdar Muhammad Idrus Taba Muhammad Taufiq Muhammad Toaha Muhammad Yunus Amar Muslimah, Cantika Dara Musran Munizu Muzakkar Zul Fuadi Nabila Mutiasari Yunus Nurdin Brasit Nurqamar, Insany Fitri Osman, Isnawati Otto R Payangan Rei Restu Asyari RIA MARDIANA Ria Mardiana Ria Mardiana Ria Mardiana Yusuf Ria Mardiana Yusuf Ria Mardiana Yusuf Samsinar Samsinar Shinta Dewi Sugiharti Tikson Siti Haerani Siti Haerani Siti Haerani Siti Nurjannah Saleba Sitti Aisyah Muthmainna K. Samma Slamet Riyadi Sri Wahyuningsi Sumardi Sumardi . Syamsu Alam Tikson, Shinta Dewi Sugiharti Tri Asmoro Ady Usmia, Sitti Utami, Eva Yuniarti Wahda Rasyid Wahda, Wahda Wahyudi Yunus Amar Yunus Amar