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All Journal JURNAL LENTERA BISNIS Jurnal Kewarganegaraan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Bisnis dan Kewirausahaan
Fahrina Mustafa
Universitas Hasanuddin
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI BALLEZZA CAFE AND RESTO MAKASSAR Fahrina Mustafa
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 1 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 2) promotion of partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar. And variable price policy is the variable most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar.
Co-Authors Aisyah Solehati.,S.E.,M.M Arief Nuryana Arief Yanto Rukmana Arifin Arifin Basuki Wisnu desi kristanti, desi Djunaedi Djunaedi Eka Hendrayani Elizabeth Frans Sudirjo Hendy Tannady Idris Saleh Ilham Ilham Imman Yusuf Sitinjak Iwan Henri Kusnadi Jamaluddin Majid Joseph MJ Renwarin Kiki Setyawati Luh Komang Candra Dewi Magdalena Mohamad Trio Febriyantoro Mudasetia Mudasetia Muhammad Kholil Nawiyah Nawiyah Palilingan, Richard Andreas Sonny Santosa suroso, amat Tri Febrina Melinda Tri Yusnanto Yohanes Totok Suyoto