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All Journal Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Professional : Jurnal Komunikasi dan Administrasi Publik Semiotika: Jurnal Komunikasi Jurnal Komunikasi Profesional LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Kewarganegaraan International Journal of Educational Research and Social Sciences (IJERSC) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Cerdika: Jurnal Ilmiah Indonesia
Silvanus Alvin
Universitas Multimedia Nusantara
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Professional : Jurnal Komunikasi dan Administrasi Publik

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Strategi Komunikasi Pemasaran Terpadu Digital Pada Proses Penerimaan Mahasiswa Baru Untar Harlyan Octora; Silvanus Alvin
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3098

Abstract

Tarumanagara University (UNTAR) always carries out the process of marketing activities in order to get new students every year. When the COVID-19 pandemic hit in March 2020, marketing activities that originally focused on offline activities had to be carried out online. This research is included as a qualitative research with a case study approach. Data collection was carried out in two ways, namely conducting in-depth interviews with UNTAR's marketing division and digging up secondary data in the form of archives or documents both physically and non-physically. This study reveals that UNTAR focuses its marketing communication strategy on the digital side, by focusing on advertising, interactive internet marketing, and sales promotion.
Co-Authors Angela Yasmin Camila Safitri Celly Sompotan Chininta Rizka Angelia Dessy Mutiara Cipta Harlyan Octora Helga Liliani Cakra Dewi Josephine Nathania Winata Mujiono Nathaniel Bryan Ni Ketut Wahyu Darmaja Putri Nicky Stephani Patricia Robin Riatun Riatun Tesalonika Hasugian